Rascasse Audience Intelligence

Maquillaje Profesional Audience in Germany

A data profile of the people who buy, follow and care about Maquillaje Profesional in Germany — modelled from more than twelve digital signal sources. Maquillaje Profesional has an estimated audience of 1,261,905 people in Germany.

#20among Cosmetics in Germany#2701among Topic in Germany#109in Beauty & Wellness

The average Maquillaje Profesional fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eye liner, Frida Kahlo, Lip gloss, with strongest over-indexing on Eye liner (9.41× the country average).

Demographically, the Maquillaje Profesional audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Maquillaje Profesional fan in Germany is more female, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Eye liner.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maquillaje Profesional profile in Germany.

Audience size
1.3M
in Germany
Gender
65.8%♀
34.2% male
Age
34.6
average years
Country rank
#5255
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maquillaje Profesional fans

65.8% are female, 34.2% are male, average age 34.6.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Maquillaje Profesional audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age34.6
Estimated audience size1,261,905
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Maquillaje Profesional audience in Germany
Age bracketShare%
16-1935%
20-2918%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Maquillaje Profesional audience comes from Germany.

Worldwide audience distribution share by country for Maquillaje Profesional
CountryShare
United States18.6%
Spain17.2%
Colombia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maquillaje Profesional audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maquillaje Profesional fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.15×
02Niedersachsen~100K1.06×
03Hessen~100K1.02×
04Bayern~200K0.95×
05Baden-Württemberg~200K0.95×
06Nordrhein-Westfalen~300K0.91×
Fig. 06

Affinity by region

Affinity by region — Maquillaje Profesional, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maquillaje Profesional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maquillaje Profesional audience
#·InterestCategoryAffinity×
01MontevideoTravel & Leisure29.94×
02Frida KahloArts & Culture9.76×
03Eye linerBeauty & Wellness9.41×
04SpVgg Greuther FürthSports9.41×
05Lip glossBeauty & Wellness7.33×
06Travel agencyTravel & Leisure6.94×
07Charlotte TilburyBeauty & Wellness6.77×
08Bad BunnyMusic & Radio6.61×
09Artificial nailsBeauty & Wellness6.40×
10Eye shadowBeauty & Wellness6.33×
11Nail salonBeauty & Wellness5.49×
12Eyelash extensionsBeauty & Wellness5.40×
13Anti-aging creamBeauty & Wellness5.33×
14IntimissimiFashion & Accessoires4.94×
15Makeup TutorialsBeauty & Wellness4.93×
16Succulent plantHome & Garden4.76×
17ManicureBeauty & Wellness4.70×
18Natural skin careBeauty & Wellness4.41×
19JYSKHome & Garden3.27×
20BeachesTravel & Leisure3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maquillaje Profesional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maquillaje Profesional audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.75×
IndividualismJOY1.63×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maquillaje Profesional audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.66×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maquillaje Profesional have in Germany?

Maquillaje Profesional has an estimated audience of 1,261,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maquillaje Profesional fans?

65.8% of Maquillaje Profesional fans are female, 34.2% are male, with an average age of 34.6 years.

03

Which brands do Maquillaje Profesional fans like most?

Maquillaje Profesional fans show strongest brand affinity for Eye liner (9.41×), Frida Kahlo (9.76×), and Lip gloss (7.33×) over the country average.

04

Where do Maquillaje Profesional fans live in Germany?

Maquillaje Profesional fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maquillaje Profesional fans also like?

Beyond Maquillaje Profesional itself, the audience over-indexes on Frida Kahlo (9.76×), Lip gloss (7.33×), Artificial nails (6.4×), and SpVgg Greuther Fürth (9.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Maquillaje Profesional audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maquillaje Profesional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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