Intimissimi Audience in Germany
Intimissimi has an estimated audience of 3,425,728 people in Germany. 79.0% are female, 21.0% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gala, New Look, Oysho, Stradivarius, Food.
The average Intimissimi fan in Germany is 35.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gala, New Look, Oysho, with strongest over-indexing on Gala (4.69× the country average). Demographically, the Intimissimi audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Intimissimi fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 35.6 |
| Estimated audience size | 3,425,728 |
Audience persona
The typical Intimissimi fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 864,671 | 1.57× |
| Nordrhein-Westfalen | 813,322 | 1.09× |
| Baden-Württemberg | 592,291 | 1.27× |
| Hessen | 331,785 | 1.27× |
| Niedersachsen | 299,807 | 0.9× |
| Berlin | 205,742 | 1.34× |
| Rheinland-Pfalz | 176,353 | 1.03× |
| Sachsen | 141,128 | 0.84× |
| Schleswig-Holstein | 108,001 | 0.88× |
| Hamburg | 105,421 | 1.36× |
| Brandenburg | 89,437 | 0.84× |
| Sachsen-Anhalt | 66,122 | 0.74× |
| Thüringen | 60,631 | 0.69× |
| Mecklenburg-Vorpommern | 39,734 | 0.61× |
| Saarland | 33,172 | 0.79× |
| Bremen | 22,787 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 4.69× | News |
| New Look | 13.58× | Fashion & Accessoires |
| Oysho | 7.75× | Fashion & Accessoires |
| Stradivarius | 5.57× | Shopping |
| Food | 1.66× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Music | 1.6× | Business & Career |
| Pink (Victoria's Secret) | 9.01× | Fashion & Accessoires |
| Primark | 2.96× | Shopping |
| Bonprix | 3.12× | Shopping |
| C&A | 3.01× | Shopping |
| Arts and music | 1.51× | Arts & Culture |
| Pull&Bear | 6.25× | Fashion & Accessoires |
| Bershka | 4.22× | Shopping |
| Home Design | 2.63× | Home & Garden |
| Makeup Tutorials | 3.9× | Beauty & Wellness |
| H&M | 1.81× | Shopping |
| JYSK | 2.65× | Home & Garden |
| Sex and the City | 2.66× | Movies & TV |
| GitHub | 4.03× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.98 |
| Creativity | OPEN | 1.89 |
| Design Affinity | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.0% |
| Spain | 10.4% |
| Germany | 9.7% |
See Intimissimi audiences in other countries
More Lingerie audiences in Germany
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
- Victoria's Secret (789,054)
Frequently asked questions
How many fans does Intimissimi have in Germany?
Intimissimi has an estimated audience of 3,425,728 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Intimissimi fans?
79.0% of Intimissimi fans are female, 21.0% are male, with an average age of 35.6 years.
Which brands do Intimissimi fans like most?
Intimissimi fans show strongest brand affinity for Gala (4.69×), New Look (13.58×), and Oysho (7.75×) over the country average.
Where do Intimissimi fans live in Germany?
Intimissimi fans in Germany are most concentrated in Bayern (reach 864,671), Nordrhein-Westfalen (reach 813,322), and Baden-Württemberg (reach 592,291). These three regions account for the largest share of the active audience.
What other brands do Intimissimi fans also like?
Beyond Intimissimi itself, the audience over-indexes on New Look (13.58×), Oysho (7.75×), Stradivarius (5.57×), and Food (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intimissimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.