Schiesser Audience in Germany
Schiesser has an estimated audience of 869,818 people in Germany. 71.5% are female, 28.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Progressive rock, Preacher (comics), Jersey (fabric), Home Delivery.
The average Schiesser fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Progressive rock, Preacher (comics), with strongest over-indexing on Škoda Kodiaq (2.98× the country average). Demographically, the Schiesser audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Schiesser fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 39.5 |
| Estimated audience size | 869,818 |
Audience persona
The typical Schiesser fan in Germany is more female, around 39.5 years old, with strong Creativity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,604 | 1.11× |
| Bayern | 184,923 | 1.32× |
| Baden-Württemberg | 168,478 | 1.42× |
| Niedersachsen | 97,494 | 1.15× |
| Hessen | 71,123 | 1.07× |
| Rheinland-Pfalz | 48,544 | 1.11× |
| Berlin | 43,949 | 1.13× |
| Sachsen | 35,499 | 0.83× |
| Schleswig-Holstein | 30,741 | 0.98× |
| Brandenburg | 23,201 | 0.86× |
| Thüringen | 19,463 | 0.88× |
| Hamburg | 19,124 | 0.97× |
| Sachsen-Anhalt | 15,550 | 0.69× |
| Mecklenburg-Vorpommern | 12,279 | 0.74× |
| Saarland | 9,007 | 0.84× |
| Bremen | 6,508 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.98× | Cars & Mobility |
| Progressive rock | 2.11× | Music & Radio |
| Preacher (comics) | 5.16× | Literature |
| Jersey (fabric) | 3.76× | Fashion & Accessoires |
| Home Delivery | 1.99× | Food & Beverages |
| Bank account | 1.96× | Business & Career |
| Cachorro | 2.04× | Pets & Animals |
| Information sensitivity | 2.78× | Technology & Electronics |
| The Hunt (2012 film) | 2.17× | Movies & TV |
| Homesteading | 3.08× | Home & Garden |
| Euphonium | 5.22× | Music & Radio |
| Ludo (board game) | 3.51× | Games |
| Emirdağ | 4.87× | Travel & Leisure |
| Jacob Tremblay | 2.15× | Movies & TV |
| Bugatti Chiron | 2.45× | Cars & Mobility |
| Who Wants to Be a Millionaire? | 3.71× | Movies & TV |
| Coworking | 1.75× | Business & Career |
| Roger Federer | 1.65× | Sports |
| Figure painting (hobby) | 1.71× | Arts & Culture |
| Hauptschule | 3.21× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.67 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.54 |
| Sports Activity | POWER | 1.43 |
| Indulgence | JOY | 1.31 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.9% |
| Belgium | 4.5% |
| Netherlands | 3.9% |
See Schiesser audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Victoria's Secret (789,054)
Frequently asked questions
How many fans does Schiesser have in Germany?
Schiesser has an estimated audience of 869,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schiesser fans?
71.5% of Schiesser fans are female, 28.5% are male, with an average age of 39.5 years.
Which brands do Schiesser fans like most?
Schiesser fans show strongest brand affinity for Škoda Kodiaq (2.98×), Progressive rock (2.11×), and Preacher (comics) (5.16×) over the country average.
Where do Schiesser fans live in Germany?
Schiesser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,604), Bayern (reach 184,923), and Baden-Württemberg (reach 168,478). These three regions account for the largest share of the active audience.
What other brands do Schiesser fans also like?
Beyond Schiesser itself, the audience over-indexes on Progressive rock (2.11×), Preacher (comics) (5.16×), Jersey (fabric) (3.76×), and Home Delivery (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schiesser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.