Sports bra Audience in Germany
A data profile of the people who buy, follow and care about Sports bra in Germany — modelled from more than twelve digital signal sources. Sports bra has an estimated audience of 1,422,896 people in Germany.
The average Sports bra fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Panties, Nightwear, One-piece swimsuit, with strongest over-indexing on Panties (18.44× the country average).
Demographically, the Sports bra audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sports bra fan in Germany is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Panties.
At a glance
The key figures that characterise the Sports bra profile in Germany.
Search interest · 12-month trend
Demographics of Sports bra fans
62.1% are female, 37.9% are male, average age 37.7.
Gender split
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 37.7 |
| Estimated audience size | 1,422,896 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Sports bra audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 7.6% |
| Italy | 6.2% |
Geography
Where the Sports bra audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 02 | Baden-Württemberg | ~200K | 1.08× | |
| 03 | Schleswig-Holstein | ~60K | 1.08× | |
| 04 | Hamburg | ~30K | 1.06× | |
| 05 | Niedersachsen | ~100K | 1.05× | |
| 06 | Bayern | ~200K | 1.04× | |
| 07 | Rheinland-Pfalz | ~70K | 1.04× | |
| 08 | Sachsen | ~70K | 1.02× | |
| 09 | Brandenburg | ~40K | 1.00× | |
| 10 | Thüringen | ~40K | 0.99× | |
| 11 | Sachsen-Anhalt | ~40K | 0.97× | |
| 12 | Hessen | ~100K | 0.95× | |
| 13 | Berlin | ~60K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.95× | |
| 15 | Saarland | ~20K | 0.90× | |
| 16 | Bremen | ~10K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sports bra audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Open relationship | Kids & Family | 73.11× | ||
| 02 | Fitness app | Sports | 27.08× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 22.31× | ||
| 04 | Speedo | Sports | 22.31× | ||
| 05 | Nightwear | Fashion & Accessoires | 19.68× | ||
| 06 | Panties | Fashion & Accessoires | 18.44× | ||
| 07 | Yoga pants | Fashion & Accessoires | 15.59× | ||
| 08 | Bodysuit | Fashion & Accessoires | 12.97× | ||
| 09 | Clever Fit | Sports | 11.27× | ||
| 10 | Hosiery | Fashion & Accessoires | 10.06× | ||
| 11 | Flip-flops | Fashion & Accessoires | 10.06× | ||
| 12 | Tights | Fashion & Accessoires | 9.77× | ||
| 13 | hessnatur | Shopping | 9.20× | ||
| 14 | Brassiere | Food & Beverages | 8.46× | ||
| 15 | Swimsuit | Fashion & Accessoires | 7.35× | ||
| 16 | Intimissimi | Fashion & Accessoires | 7.05× | ||
| 17 | Aerobics | Sports | 6.46× | ||
| 18 | Bikini | Fashion & Accessoires | 5.93× | ||
| 19 | Natural bodybuilding | Sports | 5.59× | ||
| 20 | Push-up | Sports | 5.48× |
Personality of the Sports bra audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.25× | |
| Sports Activity | POWER | 1.99× | |
| Design Affinity | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.68× |
Frequently asked questions
How many fans does Sports bra have in Germany?
Sports bra has an estimated audience of 1,422,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports bra fans?
62.1% of Sports bra fans are female, 37.9% are male, with an average age of 37.7 years.
Which brands do Sports bra fans like most?
Sports bra fans show strongest brand affinity for Panties (18.44×), Nightwear (19.68×), and One-piece swimsuit (22.31×) over the country average.
Where do Sports bra fans live in Germany?
Sports bra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Sports bra fans also like?
Beyond Sports bra itself, the audience over-indexes on Nightwear (19.68×), One-piece swimsuit (22.31×), Yoga pants (15.59×), and Hosiery (10.06×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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