Sports bra Audience in Germany
Sports bra has an estimated audience of 1,422,896 people in Germany. 62.1% are female, 37.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Panties, Nightwear, One-piece swimsuit, Yoga pants, Hosiery.
The average Sports bra fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Panties, Nightwear, One-piece swimsuit, with strongest over-indexing on Panties (18.44× the country average). Demographically, the Sports bra audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sports bra fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 37.7 |
| Estimated audience size | 1,422,896 |
Audience persona
The typical Sports bra fan in Germany is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Panties.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 352,981 | 1.13× |
| Bayern | 243,585 | 1.06× |
| Baden-Württemberg | 213,790 | 1.1× |
| Niedersachsen | 148,019 | 1.07× |
| Hessen | 103,162 | 0.95× |
| Rheinland-Pfalz | 76,020 | 1.07× |
| Sachsen | 72,614 | 1.04× |
| Berlin | 57,337 | 0.9× |
| Schleswig-Holstein | 55,614 | 1.09× |
| Brandenburg | 44,358 | 1× |
| Thüringen | 34,875 | 0.96× |
| Sachsen-Anhalt | 34,693 | 0.94× |
| Hamburg | 34,005 | 1.06× |
| Mecklenburg-Vorpommern | 25,128 | 0.92× |
| Saarland | 14,533 | 0.83× |
| Bremen | 10,449 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panties | 18.44× | Fashion & Accessoires |
| Nightwear | 19.68× | Fashion & Accessoires |
| One-piece swimsuit | 22.31× | Fashion & Accessoires |
| Yoga pants | 15.59× | Fashion & Accessoires |
| Hosiery | 10.06× | Fashion & Accessoires |
| Clever Fit | 11.27× | Sports |
| Brassiere | 8.46× | Food & Beverages |
| Swimsuit | 7.35× | Fashion & Accessoires |
| Fitness app | 27.08× | Sports |
| Tights | 9.77× | Fashion & Accessoires |
| Open relationship | 73.11× | Kids & Family |
| Aerobics | 6.46× | Sports |
| Intimissimi | 7.05× | Fashion & Accessoires |
| Bikini | 5.93× | Fashion & Accessoires |
| Bodysuit | 12.97× | Fashion & Accessoires |
| Speedo | 22.31× | Sports |
| Flip-flops | 10.06× | Fashion & Accessoires |
| Natural bodybuilding | 5.59× | Sports |
| Push-up | 5.48× | Sports |
| Running shorts | 27.97× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.91 |
| Creativity | OPEN | 2.09 |
| Design Affinity | PREMIUM | 1.97 |
| Sports Activity | POWER | 1.94 |
| Quality Awareness | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 7.6% |
| Italy | 6.2% |
See Sports bra audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports bra have in Germany?
Sports bra has an estimated audience of 1,422,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports bra fans?
62.1% of Sports bra fans are female, 37.9% are male, with an average age of 37.7 years.
Which brands do Sports bra fans like most?
Sports bra fans show strongest brand affinity for Panties (18.44×), Nightwear (19.68×), and One-piece swimsuit (22.31×) over the country average.
Where do Sports bra fans live in Germany?
Sports bra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 352,981), Bayern (reach 243,585), and Baden-Württemberg (reach 213,790). These three regions account for the largest share of the active audience.
What other brands do Sports bra fans also like?
Beyond Sports bra itself, the audience over-indexes on Nightwear (19.68×), One-piece swimsuit (22.31×), Yoga pants (15.59×), and Hosiery (10.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.