Rascasse Audience Intelligence

Sports bra Audience in United States

A data profile of the people who buy, follow and care about Sports bra in United States — modelled from more than twelve digital signal sources. Sports bra has an estimated audience of 7,708,077 people in United States.

#2811among Topic in United States#240in Fashion & Accessoires

The average Sports bra fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Women's clothing, Child, Sales promotion, with strongest over-indexing on Women's clothing (2.17× the country average).

Demographically, the Sports bra audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports bra fan in United States is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Women's clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports bra profile in United States.

Audience size
7.7M
in United States
Gender
74.9%♀
25.1% male
Age
37.1
average years
Country rank
#4604
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports bra fans

74.9% are female, 25.1% are male, average age 37.1.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Sports bra audience in United States
MetricValue
Female74.9%
Male25.1%
Average age37.1
Estimated audience size7,708,077
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Sports bra audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Sports bra audience comes from United States.

Worldwide audience distribution share by country for Sports bra
CountryShare
United States21.3%
Japan7.6%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports bra audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports bra fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.51×
02California~1M1.18×
03New Jersey~200K1.18×
04New York~500K1.16×
05Massachusetts~200K1.14×
06Connecticut~90K1.11×
07Mississippi~70K1.11×
08Illinois~300K1.09×
09Georgia~300K1.09×
10Texas~700K1.07×
11Michigan~200K1.05×
12Utah~70K1.05×
13Maine~30K1.05×
14Washington~200K1.04×
15Louisiana~100K1.04×
16Pennsylvania~300K1.03×
17Virginia~200K1.03×
18Arkansas~70K1.03×
19Missouri~100K1.02×
20Iowa~60K1.02×
21Delaware~20K1.02×
22Indiana~100K1.01×
23Minnesota~100K1.01×
24Alabama~100K1.01×
25Nebraska~40K1.01×
26Maryland~100K1.00×
27Ohio~200K0.98×
28Rhode Island~20K0.98×
29Kentucky~90K0.97×
30New Hampshire~30K0.97×
31Vermont~10K0.97×
32North Carolina~200K0.96×
33Tennessee~100K0.96×
34South Carolina~100K0.96×
35Kansas~60K0.96×
36Idaho~40K0.96×
37Wisconsin~100K0.95×
38West Virginia~30K0.94×
39North Dakota~10K0.94×
40Florida~500K0.93×
41Oklahoma~80K0.92×
42Washington, District of Columbia~20K0.92×
43Nevada~70K0.90×
44Hawaii~30K0.90×
45South Dakota~20K0.90×
46Arizona~100K0.89×
47Montana~20K0.88×
48Alaska~10K0.88×
49New Mexico~30K0.86×
50Colorado~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Sports bra, United States
0.85×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports bra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports bra audience
#·InterestCategoryAffinity×
01Female bodybuildingSports4.64×
02One-piece swimsuitFashion & Accessoires4.16×
03Fitness and figure competitionSports3.84×
04Aerie (American Eagle Outfitters)Brand3.71×
05BrassiereFood & Beverages3.06×
06FableticsFashion & Accessoires2.84×
07LeggingsFashion & Accessoires2.74×
08SwimsuitFashion & Accessoires2.23×
09Women's clothingFashion & Accessoires2.17×
10Macy'sShopping2.00×
11Nordstrom rackFashion & Accessoires2.00×
12UndergarmentFashion & Accessoires1.87×
13NordstromShopping1.80×
14Old NavyFashion & Accessoires1.77×
15Sales promotionShopping1.74×
16ChildKids & Family1.73×
17GiftShopping1.63×
18Kohl'sShopping1.63×
19HappinessHealth1.62×
20SkinBeauty & Wellness1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports bra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports bra audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
CreativityOPEN1.31×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports bra audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.72×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports bra have in United States?

Sports bra has an estimated audience of 7,708,077 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports bra fans?

74.9% of Sports bra fans are female, 25.1% are male, with an average age of 37.1 years.

03

Which brands do Sports bra fans like most?

Sports bra fans show strongest brand affinity for Women's clothing (2.17×), Child (1.73×), and Sales promotion (1.74×) over the country average.

04

Where do Sports bra fans live in United States?

Sports bra fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sports bra fans also like?

Beyond Sports bra itself, the audience over-indexes on Child (1.73×), Sales promotion (1.74×), Macy's (2×), and Happiness (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Sports bra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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