Sports bra Audience in United States

Sports bra logo

Sports bra has an estimated audience of 7,708,077 people in United States. 74.9% are female, 25.1% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Women's clothing, Child, Sales promotion, Macy's, Happiness.

The average Sports bra fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Women's clothing, Child, Sales promotion, with strongest over-indexing on Women's clothing (2.17× the country average). Demographically, the Sports bra audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sports bra fans

Demographic split for Sports bra audience in United States
MetricValue
Female74.9%
Male25.1%
Average age37.1
Estimated audience size7,708,077

Audience persona

The typical Sports bra fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Women's clothing.

Top regions in United States

Top regions ranked by reach for Sports bra in United States
RegionReachAffinity
California1,028,2721.21×
Texas757,5231.14×
New York536,7811.25×
Florida501,0490.96×
Illinois290,9231.13×
Georgia270,1461.14×
Pennsylvania266,6801.03×
New Jersey245,4511.25×
Ohio236,2891×
North Carolina229,9890.99×
Michigan223,8221.11×
Virginia204,9741.09×
Massachusetts174,1751.15×
Washington162,2961.05×
Tennessee153,4120.99×
Indiana143,8481.02×
Arizona142,5500.91×
Oregon135,7681.54×
Maryland132,3181×
Missouri126,7051.02×
South Carolina114,2360.99×
Wisconsin112,8070.97×
Alabama112,2991.04×
Minnesota111,4541.01×
Colorado106,3540.88×
Louisiana102,8871.04×
Kentucky95,4400.99×
Connecticut85,1331.1×
Oklahoma79,4800.93×
Utah73,3411.06×
Mississippi68,8671.08×
Nevada67,7470.91×
Arkansas65,4261.03×
Iowa63,2591×
Kansas58,6950.97×
Nebraska38,7091×
Idaho37,2780.96×
New Mexico33,1350.86×
West Virginia31,4910.88×
Hawaii29,5820.89×
New Hampshire27,6310.91×
Maine26,0490.94×
Rhode Island22,4210.91×
Washington, District of Columbia20,7680.9×
Delaware20,1790.95×
Montana17,9570.84×
South Dakota14,6390.82×
North Dakota13,4290.85×
Alaska12,8660.78×
Vermont11,4120.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports bra audience
BrandAffinityCategory
Women's clothing2.17×Fashion & Accessoires
Child1.73×Kids & Family
Sales promotion1.74×Shopping
Macy's2×Shopping
Happiness1.62×Health
Gift1.63×Shopping
Female bodybuilding4.64×Sports
Aerie (American Eagle Outfitters)3.71×
Brassiere3.06×Food & Beverages
Old Navy1.77×Fashion & Accessoires
Fitness and figure competition3.84×Sports
Kohl's1.63×Shopping
Undergarment1.87×Fashion & Accessoires
Nordstrom1.8×Shopping
Skin1.61×Beauty & Wellness
Leggings2.74×Fashion & Accessoires
One-piece swimsuit4.16×Fashion & Accessoires
Nordstrom rack2×Fashion & Accessoires
Swimsuit2.23×Fashion & Accessoires
Fabletics2.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports bra audience
TraitClusterScore
SustainabilityBALANCE3.38
ExtroversionTHRILL1.57
Design AffinityPREMIUM1.46
Healthy LifestyleBALANCE1.45
Sports ActivityPOWER1.43
CreativityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Sports bra
CountryShare
United States21.3%
Japan7.6%
Italy6.2%

See Sports bra audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sports bra have in United States?

Sports bra has an estimated audience of 7,708,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports bra fans?

74.9% of Sports bra fans are female, 25.1% are male, with an average age of 37.1 years.

Which brands do Sports bra fans like most?

Sports bra fans show strongest brand affinity for Women's clothing (2.17×), Child (1.73×), and Sales promotion (1.74×) over the country average.

Where do Sports bra fans live in United States?

Sports bra fans in United States are most concentrated in California (reach 1,028,272), Texas (reach 757,523), and New York (reach 536,781). These three regions account for the largest share of the active audience.

What other brands do Sports bra fans also like?

Beyond Sports bra itself, the audience over-indexes on Child (1.73×), Sales promotion (1.74×), Macy's (2×), and Happiness (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.