Female bodybuilding Audience in United States

Female bodybuilding has an estimated audience of 10,438,696 people in United States. 37.3% are female, 62.7% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Barbell, Natural bodybuilding, Squat (exercise), Treadmill, Fitness and figure competition.
The average Female bodybuilding fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbell, Natural bodybuilding, Squat (exercise), with strongest over-indexing on Barbell (7.23× the country average). Demographically, the Female bodybuilding audience skews more male with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Female bodybuilding fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 33.5 |
| Estimated audience size | 10,438,696 |
Audience persona
The typical Female bodybuilding fan in United States is more male, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Barbell.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,030,604 | 0.9× |
| Texas | 934,447 | 1.04× |
| Florida | 716,694 | 1.01× |
| New York | 550,977 | 0.94× |
| Pennsylvania | 367,468 | 1.05× |
| Illinois | 344,662 | 0.99× |
| Georgia | 340,129 | 1.06× |
| Ohio | 333,929 | 1.04× |
| North Carolina | 332,241 | 1.06× |
| Michigan | 268,457 | 0.98× |
| Virginia | 258,765 | 1.02× |
| Arizona | 244,128 | 1.15× |
| New Jersey | 235,783 | 0.89× |
| Tennessee | 230,147 | 1.1× |
| Washington | 199,799 | 0.95× |
| Indiana | 195,864 | 1.03× |
| Alabama | 189,410 | 1.3× |
| Massachusetts | 186,069 | 0.9× |
| Maryland | 175,315 | 0.98× |
| South Carolina | 168,782 | 1.07× |
| Missouri | 162,174 | 0.96× |
| Colorado | 159,350 | 0.97× |
| Louisiana | 158,901 | 1.18× |
| Wisconsin | 148,042 | 0.94× |
| Oklahoma | 141,578 | 1.22× |
| Kentucky | 140,253 | 1.07× |
| Minnesota | 137,194 | 0.92× |
| Oregon | 119,564 | 1× |
| Utah | 110,029 | 1.18× |
| Nevada | 105,262 | 1.04× |
| Connecticut | 101,947 | 0.97× |
| Arkansas | 98,952 | 1.15× |
| Mississippi | 95,984 | 1.12× |
| Kansas | 87,937 | 1.07× |
| Iowa | 80,372 | 0.93× |
| Idaho | 65,801 | 1.26× |
| New Mexico | 54,344 | 1.04× |
| West Virginia | 45,533 | 0.94× |
| Nebraska | 43,894 | 0.84× |
| Hawaii | 38,602 | 0.86× |
| New Hampshire | 36,056 | 0.88× |
| Montana | 33,180 | 1.15× |
| Maine | 32,209 | 0.86× |
| Washington, District of Columbia | 24,642 | 0.79× |
| Rhode Island | 24,465 | 0.74× |
| Delaware | 24,016 | 0.83× |
| South Dakota | 21,326 | 0.88× |
| North Dakota | 18,045 | 0.84× |
| Wyoming | 16,982 | 1.1× |
| Vermont | 15,039 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbell | 7.23× | Sports |
| Natural bodybuilding | 6.85× | Sports |
| Squat (exercise) | 6.19× | Sports |
| Treadmill | 6.48× | Sports |
| Fitness and figure competition | 5.37× | Sports |
| Bodybuilding & Fitness | 4.81× | Sports |
| Basketball | 1.9× | Sports |
| Outdoor recreation | 1.52× | Sports |
| NFL | 1.63× | Sports |
| NBA | 1.84× | Sports |
| American football | 1.88× | Sports |
| Aerobic exercise | 4.38× | Sports |
| Baseball | 1.82× | Sports |
| Training | 1.97× | Sports |
| Crossfit Training | 4.52× | Sports |
| General fitness training | 4.88× | Sports |
| Planet Fitness | 1.93× | Sports |
| Gymnastics | 3.03× | Sports |
| Spotify | 1.56× | Internet & Social Media |
| Muscle & Fitness | 2.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.76 |
| Sports Activity | POWER | 1.77 |
| Luxury Orientation | PREMIUM | 1.7 |
| Design Affinity | PREMIUM | 1.65 |
| Early Adopter Mentality | POWER | 1.54 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 12.7% |
| Germany | 6.7% |
See Female bodybuilding audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Female bodybuilding have in United States?
Female bodybuilding has an estimated audience of 10,438,696 people in United States, concentrated in California and Texas.
What is the gender split and age of Female bodybuilding fans?
37.3% of Female bodybuilding fans are female, 62.7% are male, with an average age of 33.5 years.
Which brands do Female bodybuilding fans like most?
Female bodybuilding fans show strongest brand affinity for Barbell (7.23×), Natural bodybuilding (6.85×), and Squat (exercise) (6.19×) over the country average.
Where do Female bodybuilding fans live in United States?
Female bodybuilding fans in United States are most concentrated in California (reach 1,030,604), Texas (reach 934,447), and Florida (reach 716,694). These three regions account for the largest share of the active audience.
What other brands do Female bodybuilding fans also like?
Beyond Female bodybuilding itself, the audience over-indexes on Natural bodybuilding (6.85×), Squat (exercise) (6.19×), Treadmill (6.48×), and Fitness and figure competition (5.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Female bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.