Rascasse Audience Intelligence

Female bodybuilding Audience in United States

A data profile of the people who buy, follow and care about Female bodybuilding in United States — modelled from more than twelve digital signal sources. Female bodybuilding has an estimated audience of 10,438,696 people in United States.

#2209among Topic in United States#270in Sports

The average Female bodybuilding fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbell, Natural bodybuilding, Squat (exercise), with strongest over-indexing on Barbell (7.23× the country average).

Demographically, the Female bodybuilding audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Female bodybuilding fan in United States is more male, around 33.5 years old, with strong Sports Activity tendencies and a notable affinity for Barbell.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Female bodybuilding profile in United States.

Audience size
10.4M
in United States
Gender
37.3%♀
62.7% male
Age
33.5
average years
Country rank
#3431
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Female bodybuilding fans

37.3% are female, 62.7% are male, average age 33.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Female bodybuilding audience in United States
MetricValue
Female37.3%
Male62.7%
Average age33.5
Estimated audience size10,438,696
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Female bodybuilding audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Female bodybuilding audience comes from United States.

Worldwide audience distribution share by country for Female bodybuilding
CountryShare
United States20.4%
Brazil12.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Female bodybuilding audience in United States is strongest.

Fig. 05

Top regions by affinity

Female bodybuilding fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.20×
02Idaho~60K1.17×
03Utah~100K1.16×
04Oklahoma~100K1.15×
05Louisiana~200K1.14×
06Arkansas~100K1.13×
07Montana~30K1.12×
08Arizona~200K1.11×
09Mississippi~90K1.10×
10Kansas~90K1.06×
11Tennessee~200K1.05×
12Colorado~200K1.05×
13South Carolina~200K1.05×
14Kentucky~100K1.05×
15New Mexico~50K1.04×
16Alaska~20K1.03×
17Ohio~300K1.02×
18North Carolina~300K1.02×
19Connecticut~100K1.02×
20Georgia~300K1.01×
21Washington~200K1.01×
22Indiana~200K1.01×
23South Dakota~20K1.01×
24Missouri~200K1.00×
25Pennsylvania~300K0.99×
26Nevada~100K0.99×
27West Virginia~50K0.99×
28Delaware~30K0.99×
29Florida~700K0.98×
30Virginia~200K0.98×
31Wisconsin~200K0.98×
32Oregon~100K0.98×
33Texas~900K0.97×
34Michigan~300K0.97×
35North Dakota~20K0.97×
36Maryland~200K0.96×
37Illinois~300K0.94×
38Iowa~80K0.94×
39Maine~40K0.94×
40Vermont~20K0.94×
41Nebraska~50K0.93×
42New York~500K0.92×
43New Hampshire~40K0.92×
44Massachusetts~200K0.90×
45Minnesota~100K0.90×
46Hawaii~40K0.88×
47California~1M0.87×
48New Jersey~200K0.87×
49Washington, District of Columbia~30K0.86×
50Rhode Island~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Female bodybuilding, United States
0.85×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Female bodybuilding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Female bodybuilding audience
#·InterestCategoryAffinity×
01BarbellSports7.23×
02Natural bodybuildingSports6.85×
03TreadmillSports6.48×
04Squat (exercise)Sports6.19×
05Fitness and figure competitionSports5.37×
06General fitness trainingSports4.88×
07Bodybuilding & FitnessSports4.81×
08Crossfit TrainingSports4.52×
09Aerobic exerciseSports4.38×
10GymnasticsSports3.03×
11Muscle & FitnessSports2.90×
12TrainingSports1.97×
13Planet FitnessSports1.93×
14BasketballSports1.90×
15American footballSports1.88×
16NBASports1.84×
17BaseballSports1.82×
18NFLSports1.63×
19SpotifyInternet & Social Media1.56×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Female bodybuilding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Female bodybuilding audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.48×
PatriotismCONSERVATISM1.41×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Female bodybuilding audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Convenience OrientationPREMIUM0.92×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Female bodybuilding have in United States?

Female bodybuilding has an estimated audience of 10,438,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Female bodybuilding fans?

37.3% of Female bodybuilding fans are female, 62.7% are male, with an average age of 33.5 years.

03

Which brands do Female bodybuilding fans like most?

Female bodybuilding fans show strongest brand affinity for Barbell (7.23×), Natural bodybuilding (6.85×), and Squat (exercise) (6.19×) over the country average.

04

Where do Female bodybuilding fans live in United States?

Female bodybuilding fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Female bodybuilding fans also like?

Beyond Female bodybuilding itself, the audience over-indexes on Natural bodybuilding (6.85×), Squat (exercise) (6.19×), NFL (1.63×), and Treadmill (6.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Female bodybuilding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Female bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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