Aerobic exercise Audience in United States

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Aerobic exercise has an estimated audience of 15,954,251 people in United States. 50.9% are female, 49.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Japanese domestic market, Bank account, Staycation, JDSU, Joshua Jackson.

The average Aerobic exercise fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Japanese domestic market, Bank account, Staycation, with strongest over-indexing on Japanese domestic market (4.8× the country average). Demographically, the Aerobic exercise audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Aerobic exercise fans

Demographic split for Aerobic exercise audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.6
Estimated audience size15,954,251

Audience persona

The typical Aerobic exercise fan in United States is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Japanese domestic market.

Top regions in United States

Top regions ranked by reach for Aerobic exercise in United States
RegionReachAffinity
California2,256,0161.29×
Texas1,603,1771.17×
Florida1,230,6361.14×
New York922,2521.03×
North Carolina564,8681.18×
Illinois559,8031.05×
Pennsylvania542,5861.01×
Georgia530,0501.08×
Virginia447,7501.15×
Ohio437,5590.89×
Michigan416,0291×
Arizona393,4051.21×
Indiana372,2051.28×
New Jersey371,7010.92×
Washington357,2121.12×
Maryland306,1811.12×
Tennessee305,0210.95×
Massachusetts290,8690.93×
Missouri258,8651.01×
Colorado232,9100.93×
Minnesota227,5231×
Alabama226,8411.02×
South Carolina215,3510.9×
Wisconsin213,6270.89×
Louisiana205,7011×
Kentucky200,6251×
Oregon183,6561×
Utah179,6101.26×
Oklahoma170,9050.96×
Connecticut151,1750.94×
Nevada147,9570.96×
Mississippi144,1211.1×
Arkansas135,6721.03×
Iowa124,6460.95×
Kansas122,0430.97×
Hawaii88,9371.3×
West Virginia83,0761.12×
Idaho82,3071.03×
New Mexico78,2390.98×
Nebraska75,9550.95×
New Hampshire50,2210.8×
Washington, District of Columbia47,6790.99×
Maine43,9840.77×
Rhode Island40,8550.8×
Delaware37,4790.85×
Montana36,3170.82×
Alaska32,0780.94×
South Dakota31,5450.86×
North Dakota30,7140.94×
Vermont20,9080.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aerobic exercise audience
BrandAffinityCategory
Japanese domestic market4.8×Politics & Society
Bank account2.4×Business & Career
Staycation3.09×Home & Garden
JDSU2.74×Business & Career
Joshua Jackson3.97×Movies & TV
Nebraska Cornhuskers football3.11×Sports
Natural rubber1.67×Cars & Mobility
Julius Caesar (play)4.69×
Berks County, Pennsylvania8.68×Travel & Leisure
Jesse Plemons2.42×Movies & TV
Jaws3.25×Movies & TV
9NEWS (KUSA)2.83×Movies & TV
UK garage3.05×Music & Radio
Nipsey Hussle3.16×Music & Radio
Queens College, City University of New York3.89×Business & Career
Charlamagne Tha God4.91×Movies & TV
Home staging2.68×Home & Garden
Noodle (Gorillaz)1.7×Music & Radio
Mothercare1.51×Kids & Family
Urban horticulture1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aerobic exercise audience
TraitClusterScore
Sports ActivityPOWER1.52
Healthy LifestyleBALANCE1.36
Design AffinityPREMIUM1.33
Luxury OrientationPREMIUM1.27
LGBTQ+ IdentityOPEN1.25
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Aerobic exercise
CountryShare
United States20.2%
Japan8.8%
Brazil8.3%

See Aerobic exercise audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Aerobic exercise have in United States?

Aerobic exercise has an estimated audience of 15,954,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Aerobic exercise fans?

50.9% of Aerobic exercise fans are female, 49.1% are male, with an average age of 36.6 years.

Which brands do Aerobic exercise fans like most?

Aerobic exercise fans show strongest brand affinity for Japanese domestic market (4.8×), Bank account (2.4×), and Staycation (3.09×) over the country average.

Where do Aerobic exercise fans live in United States?

Aerobic exercise fans in United States are most concentrated in California (reach 2,256,016), Texas (reach 1,603,177), and Florida (reach 1,230,636). These three regions account for the largest share of the active audience.

What other brands do Aerobic exercise fans also like?

Beyond Aerobic exercise itself, the audience over-indexes on Bank account (2.4×), Staycation (3.09×), JDSU (2.74×), and Joshua Jackson (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerobic exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.