Rascasse Audience Intelligence

Aerobic exercise Audience in United States

A data profile of the people who buy, follow and care about Aerobic exercise in United States — modelled from more than twelve digital signal sources. Aerobic exercise has an estimated audience of 15,954,251 people in United States.

#1479among Topic in United States#159in Sports

The average Aerobic exercise fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Aerobics, Diaper bag, with strongest over-indexing on High-intensity interval training (6.43× the country average).

Demographically, the Aerobic exercise audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aerobic exercise fan in United States is balanced, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aerobic exercise profile in United States.

Audience size
16M
in United States
Gender
50.9%♀
49.1% male
Age
36.6
average years
Country rank
#2169
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aerobic exercise fans

50.9% are female, 49.1% are male, average age 36.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Aerobic exercise audience in United States
MetricValue
Female50.9%
Male49.1%
Average age36.6
Estimated audience size15,954,251
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Aerobic exercise audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Aerobic exercise audience comes from United States.

Worldwide audience distribution share by country for Aerobic exercise
CountryShare
United States20.2%
Japan8.8%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aerobic exercise audience in United States is strongest.

Fig. 05

Top regions by affinity

Aerobic exercise fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K1.32×
02Hawaii~90K1.32×
03Utah~200K1.28×
04Arkansas~200K1.25×
05Virginia~500K1.20×
06California~2M1.19×
07North Carolina~600K1.18×
08North Dakota~40K1.17×
09Idaho~90K1.16×
10Texas~1.5M1.13×
11Missouri~300K1.11×
12Mississippi~100K1.11×
13Arizona~400K1.09×
14New Mexico~90K1.09×
15Maryland~300K1.08×
16West Virginia~80K1.07×
17Georgia~500K1.03×
18Kentucky~200K1.03×
19Washington~300K1.02×
20Florida~1M1.01×
21Illinois~500K1.01×
22Nebraska~80K1.01×
23Louisiana~200K0.99×
24Pennsylvania~500K0.98×
25Minnesota~200K0.98×
26Alabama~200K0.98×
27Iowa~100K0.98×
28Kansas~100K0.98×
29Alaska~30K0.98×
30Michigan~400K0.96×
31Oregon~200K0.96×
32Oklahoma~200K0.96×
33South Dakota~40K0.96×
34New York~800K0.93×
35Delaware~40K0.93×
36Wisconsin~200K0.92×
37Nevada~100K0.92×
38Washington, District of Columbia~40K0.92×
39Ohio~400K0.91×
40Tennessee~300K0.91×
41Connecticut~100K0.91×
42Montana~40K0.90×
43South Carolina~200K0.89×
44New Jersey~300K0.86×
45Colorado~200K0.86×
46Massachusetts~300K0.85×
47Rhode Island~40K0.84×
48New Hampshire~50K0.83×
49Vermont~20K0.83×
50Maine~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Aerobic exercise, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aerobic exercise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aerobic exercise audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports6.43×
02AerobicsSports5.57×
03TreadmillSports5.05×
04Female bodybuildingSports4.38×
05FunkoKids & Family4.24×
06Push-upSports3.65×
07ClarinetMusic & Radio3.54×
08Diaper bagKids & Family3.49×
09SaxophoneMusic & Radio3.46×
10Hiking trailsSports3.31×
11Golf ChannelSports2.83×
12MetaphysicsBusiness & Career2.70×
13CarpentryHome & Garden2.47×
14ViolinMusic & Radio2.41×
15Bass guitarMusic & Radio2.31×
16Personal trainerSports2.29×
17Planet FitnessSports2.03×
18Electric guitarMusic & Radio1.95×
19NBA FinalsSports1.82×
20Sam's ClubShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aerobic exercise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aerobic exercise audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.50×
MindfulnessBALANCE1.28×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aerobic exercise audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
TraditionCONSERVATISM0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aerobic exercise have in United States?

Aerobic exercise has an estimated audience of 15,954,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aerobic exercise fans?

50.9% of Aerobic exercise fans are female, 49.1% are male, with an average age of 36.6 years.

03

Which brands do Aerobic exercise fans like most?

Aerobic exercise fans show strongest brand affinity for High-intensity interval training (6.43×), Aerobics (5.57×), and Diaper bag (3.49×) over the country average.

04

Where do Aerobic exercise fans live in United States?

Aerobic exercise fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Aerobic exercise fans also like?

Beyond Aerobic exercise itself, the audience over-indexes on Aerobics (5.57×), Diaper bag (3.49×), Planet Fitness (2.03×), and Treadmill (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Aerobic exercise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerobic exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →