A data profile of the people who buy, follow and care about Aerobic exercise in United Kingdom — modelled from more than twelve digital signal sources. Aerobic exercise has an estimated audience of 3,439,671 people in United Kingdom.
The average Aerobic exercise fan in United Kingdom is 39.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Fitness and figure competition, Aerobics, Female bodybuilding, with strongest over-indexing on Fitness and figure competition (10.56× the country average).
Demographically, the Aerobic exercise audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Aerobic exercise fan in United Kingdom is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the Aerobic exercise profile in United Kingdom.
54.2% are female, 45.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.5 |
| Estimated audience size | 3,439,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Aerobic exercise audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 8.8% |
| Brazil | 8.3% |
Where the Aerobic exercise audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.39× | |
| 02 | Yorkshire and the Humber | ~400K | 1.33× | |
| 03 | North East | ~100K | 1.12× | |
| 04 | England | ~2.5M | 1.10× | |
| 05 | South East | ~500K | 1.05× | |
| 06 | Northern Ireland | ~100K | 1.05× | |
| 07 | Wales | ~200K | 1.02× | |
| 08 | South West | ~300K | 0.90× | |
| 09 | East of England | ~300K | 0.89× | |
| 10 | East Midlands | ~200K | 0.86× | |
| 11 | Scotland | ~300K | 0.83× | |
| 12 | North West | ~200K | 0.59× |
The strongest cross-interests of the Aerobic exercise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fitness and figure competition | Sports | 10.56× | ||
| 02 | Aerobics | Sports | 6.15× | ||
| 03 | Female bodybuilding | Sports | 5.88× | ||
| 04 | MyFitnessPal | Sports | 3.80× | ||
| 05 | High-intensity interval training | Sports | 3.62× | ||
| 06 | Indoor cycling | Sports | 3.00× | ||
| 07 | Pilates | Sports | 2.99× | ||
| 08 | Natural foods | Food & Beverages | 2.49× | ||
| 09 | Motivational speaking | Business & Career | 2.48× | ||
| 10 | Plant-based diet | Health | 2.45× | ||
| 11 | Gymshark | Sports | 2.40× | ||
| 12 | Personal trainer | Sports | 2.06× | ||
| 13 | CrossFit | Sports | 1.94× | ||
| 14 | Physical therapy | Business & Career | 1.90× | ||
| 15 | Innovation | Business & Career | 1.70× | ||
| 16 | Local food | Food & Beverages | 1.69× | ||
| 17 | New Look | Fashion & Accessoires | 1.68× | ||
| 18 | Volunteering | Politics & Society | 1.67× | ||
| 19 | Pet store | Pets & Animals | 1.63× | ||
| 20 | Meditation | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.56× | |
| Sports Activity | POWER | 1.48× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Creativity | OPEN | 0.92× | |
| Tradition | CONSERVATISM | 0.92× |
Aerobic exercise has an estimated audience of 3,439,671 people in United Kingdom, concentrated in England and South East.
54.2% of Aerobic exercise fans are female, 45.8% are male, with an average age of 39.5 years.
Aerobic exercise fans show strongest brand affinity for Fitness and figure competition (10.56×), Aerobics (6.15×), and Female bodybuilding (5.88×) over the country average.
Aerobic exercise fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Aerobic exercise itself, the audience over-indexes on Aerobics (6.15×), Female bodybuilding (5.88×), MyFitnessPal (3.8×), and High-intensity interval training (3.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Aerobic exercise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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