Rascasse Audience Intelligence

Squat (exercise) Audience in United States

A data profile of the people who buy, follow and care about Squat (exercise) in United States — modelled from more than twelve digital signal sources. Squat (exercise) has an estimated audience of 11,528,867 people in United States.

#2032among Topic in United States#238in Sports

The average Squat (exercise) fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Biohacking, Female bodybuilding, with strongest over-indexing on High-intensity interval training (6.63× the country average).

Demographically, the Squat (exercise) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squat (exercise) fan in United States is balanced, around 34.9 years old, with strong Sports Activity tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squat (exercise) profile in United States.

Audience size
11.5M
in United States
Gender
49.2%♀
50.8% male
Age
34.9
average years
Country rank
#3101
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Squat (exercise) fans

49.2% are female, 50.8% are male, average age 34.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Squat (exercise) audience in United States
MetricValue
Female49.2%
Male50.8%
Average age34.9
Estimated audience size11,528,867
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Squat (exercise) audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Squat (exercise) audience comes from United States.

Worldwide audience distribution share by country for Squat (exercise)
CountryShare
United States25.9%
Japan11.3%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squat (exercise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Squat (exercise) fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.27×
02New York~800K1.18×
03Maryland~200K1.18×
04New Jersey~300K1.16×
05Texas~1M1.15×
06Florida~900K1.15×
07Virginia~300K1.15×
08Georgia~400K1.12×
09Hawaii~60K1.12×
10Washington~300K1.11×
11Alabama~200K1.11×
12Massachusetts~200K1.10×
13North Dakota~20K1.06×
14Connecticut~100K1.05×
15Mississippi~100K1.04×
16Pennsylvania~400K1.03×
17Illinois~400K1.03×
18North Carolina~400K1.03×
19Louisiana~200K1.03×
20Arkansas~100K1.03×
21Washington, District of Columbia~40K1.03×
22Arizona~200K1.01×
23Delaware~30K1.01×
24Indiana~200K1.00×
25Kentucky~100K1.00×
26Minnesota~200K0.99×
27Tennessee~200K0.98×
28Oklahoma~100K0.98×
29New Mexico~60K0.98×
30Maine~40K0.98×
31Oregon~100K0.97×
32South Carolina~200K0.96×
33Nebraska~60K0.96×
34Michigan~300K0.95×
35Utah~100K0.95×
36Kansas~90K0.95×
37Nevada~100K0.94×
38Rhode Island~30K0.94×
39Vermont~20K0.94×
40Ohio~300K0.93×
41Missouri~200K0.93×
42Alaska~20K0.92×
43New Hampshire~40K0.91×
44South Dakota~20K0.91×
45Wisconsin~200K0.90×
46Iowa~90K0.90×
47Montana~30K0.90×
48Idaho~50K0.89×
49West Virginia~50K0.87×
50Colorado~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Squat (exercise), United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squat (exercise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squat (exercise) audience
#·InterestCategoryAffinity×
01cardio fitnessSports13.55×
02BiohackingTechnology & Electronics12.28×
03Resistance bandSports10.15×
04Rogue FitnessSports8.04×
05KettlebellSports6.88×
06High-intensity interval trainingSports6.63×
07Female bodybuildingSports6.19×
08DumbbellSports5.49×
09MyFitnessPalSports3.97×
10AerobicsSports3.89×
11Protein barFood & Beverages3.77×
1224 Hour FitnessSports3.48×
13Push-upSports3.47×
14GymsharkSports3.13×
15Anytime FitnessSports2.85×
16BoxingSports2.71×
17Personal trainerSports2.31×
18Anime conventionLiterature2.23×
19InnovationBusiness & Career2.02×
20SupermanMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squat (exercise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squat (exercise) audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.66×
MindfulnessBALANCE1.49×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squat (exercise) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Family OrientationCONSERVATISM0.83×
Urban LifestyleOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Squat (exercise) have in United States?

Squat (exercise) has an estimated audience of 11,528,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Squat (exercise) fans?

49.2% of Squat (exercise) fans are female, 50.8% are male, with an average age of 34.9 years.

03

Which brands do Squat (exercise) fans like most?

Squat (exercise) fans show strongest brand affinity for High-intensity interval training (6.63×), Biohacking (12.28×), and Female bodybuilding (6.19×) over the country average.

04

Where do Squat (exercise) fans live in United States?

Squat (exercise) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Squat (exercise) fans also like?

Beyond Squat (exercise) itself, the audience over-indexes on Biohacking (12.28×), Female bodybuilding (6.19×), Superman (1.58×), and cardio fitness (13.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Squat (exercise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squat (exercise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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