Protein bar Audience in United States

Protein bar logo

Protein bar has an estimated audience of 8,960,788 people in United States. 46.5% are female, 53.5% are male, average age 36.8. Top regions: California, Illinois, Texas. Top brand affinities: Planet Fitness, Push-up, Gymshark, Barbell, Energy bar.

The average Protein bar fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Planet Fitness, Push-up, Gymshark, with strongest over-indexing on Planet Fitness (3.04× the country average). Demographically, the Protein bar audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Protein bar fans

Demographic split for Protein bar audience in United States
MetricValue
Female46.5%
Male53.5%
Average age36.8
Estimated audience size8,960,788

Audience persona

The typical Protein bar fan in United States is balanced, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Protein bar in United States
RegionReachAffinity
California1,136,8771.15×
Illinois927,9623.11×
Texas868,2511.13×
Florida644,8001.06×
New York537,3681.07×
Pennsylvania306,6311.02×
North Carolina286,2871.06×
Ohio285,1261.03×
Georgia267,0030.97×
New Jersey258,0071.13×
Michigan246,1621.05×
Virginia218,5321×
Massachusetts207,1301.17×
Indiana197,5381.21×
Tennessee177,4460.99×
Washington175,2350.97×
Arizona167,2250.91×
Missouri148,4291.03×
Maryland140,1880.91×
Wisconsin129,9210.96×
South Carolina127,2380.94×
Colorado126,8930.9×
Minnesota122,7760.96×
Kentucky109,9580.98×
Alabama108,6520.87×
Louisiana108,6250.94×
Connecticut97,4071.08×
Oregon94,3330.92×
Oklahoma94,1930.95×
Utah90,2971.13×
Kansas77,3591.1×
Nevada76,4420.88×
Iowa76,4151.04×
Arkansas69,0240.93×
Mississippi66,1760.9×
Nebraska47,8861.07×
Idaho44,1170.98×
West Virginia36,5680.88×
New Mexico36,5110.81×
New Hampshire34,3830.97×
Hawaii30,0470.78×
Rhode Island26,9240.94×
Maine26,6740.83×
Delaware22,1160.89×
Washington, District of Columbia21,8090.81×
South Dakota20,4480.99×
Montana18,4070.74×
North Dakota17,5670.95×
Alaska12,1400.63×
Vermont9,9810.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protein bar audience
BrandAffinityCategory
Planet Fitness3.04×Sports
Push-up6.92×Sports
Gymshark5.62×Sports
Barbell4.9×Sports
Energy bar5.84×Food & Beverages
Bodybuilding & Fitness3.99×Sports
Anytime Fitness3.96×Sports
Fitness and figure competition3.99×Sports
24 Hour Fitness3.51×Sports
Natural bodybuilding3.61×Sports
Men's Fitness2.33×Sports
Protein Shake9.71×Food & Beverages
Muscle & Fitness2.52×Sports
Squat (exercise)3.77×Sports
Crossfit Training3.58×Sports
Female bodybuilding3.89×Sports
Aerobic exercise2.99×Sports
Real Madrid C.F.1.87×Sports
FIFA World Cup1.5×Sports
Strength training1.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protein bar audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
Risk AppetiteTHRILL2.01
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.77
Healthy LifestyleBALANCE1.73
Sports ActivityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Protein bar
CountryShare
United States28.0%
United Kingdom6.7%
Germany6.5%

See Protein bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Protein bar have in United States?

Protein bar has an estimated audience of 8,960,788 people in United States, concentrated in California and Illinois.

What is the gender split and age of Protein bar fans?

46.5% of Protein bar fans are female, 53.5% are male, with an average age of 36.8 years.

Which brands do Protein bar fans like most?

Protein bar fans show strongest brand affinity for Planet Fitness (3.04×), Push-up (6.92×), and Gymshark (5.62×) over the country average.

Where do Protein bar fans live in United States?

Protein bar fans in United States are most concentrated in California (reach 1,136,877), Illinois (reach 927,962), and Texas (reach 868,251). These three regions account for the largest share of the active audience.

What other brands do Protein bar fans also like?

Beyond Protein bar itself, the audience over-indexes on Push-up (6.92×), Gymshark (5.62×), Barbell (4.9×), and Energy bar (5.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.