Rascasse Audience Intelligence

Protein bar Audience in United States

A data profile of the people who buy, follow and care about Protein bar in United States — modelled from more than twelve digital signal sources. Protein bar has an estimated audience of 8,960,788 people in United States.

#2518among Topic in United States#301in Food & Beverages

The average Protein bar fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Planet Fitness, Push-up, Gymshark, with strongest over-indexing on Planet Fitness (3.04× the country average).

Demographically, the Protein bar audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Protein bar fan in United States is balanced, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protein bar profile in United States.

Audience size
9M
in United States
Gender
46.5%♀
53.5% male
Age
36.8
average years
Country rank
#3994
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protein bar fans

46.5% are female, 53.5% are male, average age 36.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Protein bar audience in United States
MetricValue
Female46.5%
Male53.5%
Average age36.8
Estimated audience size8,960,788
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Protein bar audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Protein bar audience comes from United States.

Worldwide audience distribution share by country for Protein bar
CountryShare
United States28.0%
United Kingdom6.7%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protein bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Protein bar fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~800K2.57×
02Utah~100K1.24×
03Massachusetts~200K1.15×
04Nebraska~50K1.13×
05Indiana~200K1.12×
06California~1M1.09×
07Iowa~80K1.09×
08North Dakota~20K1.08×
09New Jersey~200K1.07×
10Connecticut~100K1.06×
11South Dakota~20K1.06×
12Missouri~200K1.05×
13Kentucky~100K1.05×
14Texas~800K1.04×
15Michigan~200K1.04×
16Kansas~70K1.04×
17Idaho~50K1.03×
18North Carolina~300K1.02×
19Ohio~300K1.01×
20Pennsylvania~300K1.00×
21Tennessee~200K1.00×
22New York~500K0.99×
23Virginia~200K0.99×
24Wisconsin~100K0.99×
25Washington~200K0.98×
26Delaware~20K0.98×
27Florida~600K0.97×
28Georgia~300K0.97×
29Arizona~200K0.97×
30South Carolina~100K0.97×
31Oregon~100K0.97×
32Oklahoma~100K0.97×
33New Hampshire~30K0.97×
34Minnesota~100K0.96×
35Rhode Island~30K0.96×
36Louisiana~100K0.95×
37Arkansas~70K0.94×
38West Virginia~40K0.93×
39Alabama~100K0.92×
40Mississippi~70K0.92×
41Nevada~80K0.90×
42Colorado~100K0.89×
43Maine~30K0.87×
44Maryland~100K0.86×
45Montana~20K0.86×
46Hawaii~30K0.83×
47New Mexico~40K0.80×
48Alaska~20K0.79×
49Vermont~10K0.79×
50Washington, District of Columbia~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Protein bar, United States
0.78×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protein bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protein bar audience
#·InterestCategoryAffinity×
01Protein ShakeFood & Beverages9.71×
02Push-upSports6.92×
03Energy barFood & Beverages5.84×
04GymsharkSports5.62×
05BarbellSports4.90×
06Bodybuilding & FitnessSports3.99×
07Fitness and figure competitionSports3.99×
08Anytime FitnessSports3.96×
09Female bodybuildingSports3.89×
10Squat (exercise)Sports3.77×
11Natural bodybuildingSports3.61×
12Crossfit TrainingSports3.58×
1324 Hour FitnessSports3.51×
14Planet FitnessSports3.04×
15Aerobic exerciseSports2.99×
16Muscle & FitnessSports2.52×
17Men's FitnessSports2.33×
18Real Madrid C.F.Sports1.87×
19Strength trainingSports1.58×
20FIFA World CupSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protein bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protein bar audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.27×
Luxury OrientationPREMIUM1.19×
Healthy LifestyleBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protein bar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Community OrientationOPEN0.80×
Career OrientationPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protein bar have in United States?

Protein bar has an estimated audience of 8,960,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Protein bar fans?

46.5% of Protein bar fans are female, 53.5% are male, with an average age of 36.8 years.

03

Which brands do Protein bar fans like most?

Protein bar fans show strongest brand affinity for Planet Fitness (3.04×), Push-up (6.92×), and Gymshark (5.62×) over the country average.

04

Where do Protein bar fans live in United States?

Protein bar fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Illinois (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Protein bar fans also like?

Beyond Protein bar itself, the audience over-indexes on Push-up (6.92×), Gymshark (5.62×), Barbell (4.9×), and Energy bar (5.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Protein bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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