Protein Shake Audience in United States

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Protein Shake has an estimated audience of 1,784,183 people in United States. 46.3% are female, 53.7% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Crossfit Training, Biohacking, Texas Roadhouse, Protein bar, MyFitnessPal.

The average Protein Shake fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crossfit Training, Biohacking, Texas Roadhouse, with strongest over-indexing on Crossfit Training (18.4× the country average). Demographically, the Protein Shake audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Protein Shake fans

Demographic split for Protein Shake audience in United States
MetricValue
Female46.3%
Male53.7%
Average age33.6
Estimated audience size1,784,183

Audience persona

The typical Protein Shake fan in United States is balanced, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Crossfit Training.

Top regions in United States

Top regions ranked by reach for Protein Shake in United States
RegionReachAffinity
California226,4391.15×
Texas216,7721.41×
Florida134,2651.11×
New York101,9991.02×
Illinois71,9291.21×
Georgia68,3451.24×
North Carolina65,8211.23×
Pennsylvania59,8081×
Ohio58,7111.07×
Michigan48,8961.05×
New Jersey46,7031.03×
Virginia43,7291.01×
Tennessee42,4061.18×
Indiana39,6411.22×
Arizona38,3001.05×
Massachusetts32,5920.93×
South Carolina32,2501.2×
Alabama31,9231.28×
Maryland30,2830.99×
Washington30,1760.84×
Missouri29,4951.03×
Louisiana27,5331.2×
Kentucky27,4061.23×
Colorado24,6400.88×
Oklahoma24,3861.23×
Wisconsin24,3810.91×
Minnesota23,3680.91×
Mississippi20,1911.37×
Connecticut18,7881.05×
Arkansas17,2141.17×
Nevada17,0430.99×
Kansas16,0181.14×
Oregon14,7590.72×
Iowa14,5510.99×
Utah14,0840.88×
New Mexico8,7470.98×
Nebraska8,5040.95×
West Virginia8,1480.98×
Idaho7,8410.88×
New Hampshire5,5920.8×
Hawaii5,3940.7×
Rhode Island5,3350.94×
Maine4,9390.77×
Delaware4,8520.99×
North Dakota3,7181.01×
Washington, District of Columbia3,6720.68×
Montana3,6350.73×
South Dakota3,5300.86×
Alaska2,1860.57×
Wyoming1,8380.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protein Shake audience
BrandAffinityCategory
Crossfit Training18.4×Sports
Biohacking28.36×Technology & Electronics
Texas Roadhouse5.99×Food & Beverages
Protein bar15.65×Food & Beverages
MyFitnessPal13.67×Sports
American Ninja Warrior42.5×Movies & TV
LongHorn Steakhouse9.13×Food & Beverages
Dance studio11.12×Sports
Obedience school19.25×Pets & Animals
7-Eleven6.57×Shopping
Whole Foods Market4.66×Shopping
Withings55.21×Technology & Electronics
Nike+11.96×Sports
Energy bar12.07×Food & Beverages
Anaerobic exercise25.93×Sports
Extreme sport6.39×Sports
Obstacle course11.7×Sports
Los Angeles Dodgers6.81×Sports
GNC (store)10.45×Shopping
New York City Marathon15.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protein Shake audience
TraitClusterScore
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.19
Healthy LifestyleBALANCE1.16
DIY MentalityTHRILL1.14
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Protein Shake
CountryShare
United States26.1%
Japan9.7%
Germany6.7%

See Protein Shake audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Protein Shake have in United States?

Protein Shake has an estimated audience of 1,784,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Protein Shake fans?

46.3% of Protein Shake fans are female, 53.7% are male, with an average age of 33.6 years.

Which brands do Protein Shake fans like most?

Protein Shake fans show strongest brand affinity for Crossfit Training (18.4×), Biohacking (28.36×), and Texas Roadhouse (5.99×) over the country average.

Where do Protein Shake fans live in United States?

Protein Shake fans in United States are most concentrated in California (reach 226,439), Texas (reach 216,772), and Florida (reach 134,265). These three regions account for the largest share of the active audience.

What other brands do Protein Shake fans also like?

Beyond Protein Shake itself, the audience over-indexes on Biohacking (28.36×), Texas Roadhouse (5.99×), Protein bar (15.65×), and MyFitnessPal (13.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein Shake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.