Rascasse Audience Intelligence

Protein Shake Audience in United States

A data profile of the people who buy, follow and care about Protein Shake in United States — modelled from more than twelve digital signal sources. Protein Shake has an estimated audience of 1,784,183 people in United States.

#6710among Topic in United States#943in Food & Beverages

The average Protein Shake fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crossfit Training, Biohacking, Texas Roadhouse, with strongest over-indexing on Crossfit Training (18.4× the country average).

Demographically, the Protein Shake audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Protein Shake fan in United States is balanced, around 33.6 years old, with strong Sports Activity tendencies and a notable affinity for Crossfit Training.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protein Shake profile in United States.

Audience size
1.8M
in United States
Gender
46.3%♀
53.7% male
Age
33.6
average years
Country rank
#15568
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protein Shake fans

46.3% are female, 53.7% are male, average age 33.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Protein Shake audience in United States
MetricValue
Female46.3%
Male53.7%
Average age33.6
Estimated audience size1,784,183
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Protein Shake audience in United States
Age bracketShare%
16-1928%
20-2929%
30-3920%
40-4915%
50+8%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Protein Shake audience comes from United States.

Worldwide audience distribution share by country for Protein Shake
CountryShare
United States26.0%
Japan9.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protein Shake audience in United States is strongest.

Fig. 05

Top regions by affinity

Protein Shake fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.41×
02Texas~200K1.33×
03Alabama~30K1.31×
04Louisiana~30K1.21×
05Oklahoma~20K1.21×
06Georgia~70K1.20×
07Kentucky~30K1.20×
08South Carolina~30K1.19×
09North Carolina~60K1.18×
10Arkansas~20K1.17×
11Tennessee~40K1.16×
12Indiana~40K1.16×
13Illinois~70K1.12×
14Arizona~40K1.11×
15California~200K1.10×
16Kansas~20K1.09×
17Florida~100K1.08×
18North Dakota~4K1.06×
19New Mexico~9K1.05×
20Ohio~60K1.04×
21Connecticut~20K1.04×
22Delaware~5K1.04×
23Missouri~30K1.03×
24West Virginia~9K1.02×
25Rhode Island~6K1.01×
26Michigan~50K1.00×
27Nevada~20K1.00×
28New Jersey~50K0.99×
29Virginia~40K0.99×
30Iowa~10K0.98×
31Maryland~30K0.97×
32New York~100K0.96×
33Pennsylvania~60K0.95×
34Nebraska~9K0.95×
35Minnesota~20K0.93×
36Utah~10K0.92×
37Massachusetts~30K0.91×
38Wisconsin~20K0.91×
39South Dakota~4K0.90×
40Idaho~8K0.88×
41Colorado~20K0.85×
42Washington~30K0.83×
43New Hampshire~6K0.82×
44Maine~5K0.80×
45Montana~4K0.77×
46Oregon~20K0.75×
47Hawaii~6K0.75×
48Washington, District of Columbia~4K0.69×
49Alaska~3K0.68×
50Vermont~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Protein Shake, United States
0.66×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protein Shake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protein Shake audience
#·InterestCategoryAffinity×
01WithingsTechnology & Electronics55.21×
02American Ninja WarriorMovies & TV42.50×
03BiohackingTechnology & Electronics28.36×
04Anaerobic exerciseSports25.93×
05Obedience schoolPets & Animals19.25×
06Crossfit TrainingSports18.40×
07Protein barFood & Beverages15.65×
08MyFitnessPalSports13.67×
09Energy barFood & Beverages12.07×
10Obstacle courseSports11.70×
11Dance studioSports11.12×
12GNC (store)Shopping10.45×
13LongHorn SteakhouseFood & Beverages9.13×
14Los Angeles DodgersSports6.81×
157-ElevenShopping6.57×
16Extreme sportSports6.39×
17Texas RoadhouseFood & Beverages5.99×
18Sprouts Farmers MarketShopping5.92×
19Whole Foods MarketShopping4.66×
20Trader Joe'sShopping4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protein Shake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protein Shake audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER5.71×
Early Adopter MentalityPOWER3.10×
Risk AppetiteTHRILL2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protein Shake audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.44×
TraditionCONSERVATISM0.51×
Urban LifestyleOPEN0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protein Shake have in United States?

Protein Shake has an estimated audience of 1,784,183 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Protein Shake fans?

46.3% of Protein Shake fans are female, 53.7% are male, with an average age of 33.6 years.

03

Which brands do Protein Shake fans like most?

Protein Shake fans show strongest brand affinity for Crossfit Training (18.4×), Biohacking (28.36×), and Texas Roadhouse (5.99×) over the country average.

04

Where do Protein Shake fans live in United States?

Protein Shake fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Protein Shake fans also like?

Beyond Protein Shake itself, the audience over-indexes on Biohacking (28.36×), Texas Roadhouse (5.99×), Protein bar (15.65×), and MyFitnessPal (13.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Protein Shake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Protein Shake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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