Withings Audience in United States
Withings has an estimated audience of 404,233 people in United States. 52.1% are female, 47.9% are male, average age 42.5. Top regions: California, Texas, New York.
The average Withings fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Withings audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Design Affinity.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Withings fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.5 |
| Estimated audience size | 404,233 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,464 | 1.54× |
| Texas | 34,939 | 1.01× |
| New York | 31,384 | 1.39× |
| Florida | 26,916 | 0.98× |
| Massachusetts | 15,822 | 1.99× |
| Illinois | 15,244 | 1.13× |
| Virginia | 13,531 | 1.37× |
| Washington | 13,253 | 1.63× |
| Pennsylvania | 13,133 | 0.96× |
| North Carolina | 12,443 | 1.02× |
| Georgia | 11,969 | 0.96× |
| New Jersey | 11,761 | 1.14× |
| Ohio | 10,836 | 0.87× |
| Michigan | 8,635 | 0.82× |
| Colorado | 8,634 | 1.36× |
| Maryland | 8,248 | 1.19× |
| Arizona | 8,176 | 0.99× |
| Minnesota | 7,024 | 1.21× |
| Tennessee | 6,933 | 0.85× |
| Missouri | 5,832 | 0.89× |
| Wisconsin | 5,779 | 0.95× |
| Indiana | 5,726 | 0.78× |
| Oregon | 5,267 | 1.14× |
| Connecticut | 5,101 | 1.26× |
| South Carolina | 4,807 | 0.79× |
| Nevada | 4,042 | 1.03× |
| Utah | 3,914 | 1.08× |
| Alabama | 3,833 | 0.68× |
| Kentucky | 3,750 | 0.74× |
| Louisiana | 3,610 | 0.69× |
| Oklahoma | 3,385 | 0.75× |
| Kansas | 2,816 | 0.88× |
| Iowa | 2,717 | 0.82× |
| Washington, District of Columbia | 2,426 | 2× |
| New Hampshire | 2,373 | 1.49× |
| Arkansas | 2,356 | 0.71× |
| Idaho | 1,897 | 0.94× |
| Nebraska | 1,658 | 0.82× |
| Mississippi | 1,591 | 0.48× |
| Hawaii | 1,560 | 0.9× |
| Maine | 1,540 | 1.06× |
| New Mexico | 1,514 | 0.75× |
| Rhode Island | 1,313 | 1.02× |
| West Virginia | 1,061 | 0.56× |
| Montana | 908 | 0.81× |
| Delaware | 792 | 0.71× |
| Alaska | 756 | 0.87× |
| Vermont | 725 | 1.02× |
| South Dakota | 651 | 0.7× |
| North Dakota | 535 | 0.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.63 |
| Design Affinity | PREMIUM | 1.92 |
| Sports Activity | POWER | 1.89 |
| Luxury Orientation | PREMIUM | 1.87 |
| Travelling | THRILL | 1.71 |
| Family Orientation | CONSERVATISM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.3% |
| United States | 18.8% |
| Germany | 18.3% |
See Withings audiences in other countries
More Smart devices audiences in United States
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- Whoop (3,775,462)
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How to read this data
Audience size is the estimated number of people in United States who actively search for Withings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.