Withings Audience in United States

Withings has an estimated audience of 404,233 people in United States. 52.1% are female, 47.9% are male, average age 42.5. Top regions: California, Texas, New York.
The average Withings fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Withings fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.5 |
| Estimated audience size | 404,233 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,464 | 1.54× |
| Texas | 34,938 | 1.01× |
| New York | 31,383 | 1.39× |
| Florida | 26,916 | 0.98× |
| Massachusetts | 15,822 | 1.99× |
| Illinois | 15,243 | 1.13× |
| Virginia | 13,530 | 1.37× |
| Washington | 13,252 | 1.63× |
| Pennsylvania | 13,133 | 0.96× |
| North Carolina | 12,442 | 1.02× |
| Georgia | 11,968 | 0.96× |
| New Jersey | 11,761 | 1.14× |
| Ohio | 10,835 | 0.87× |
| Michigan | 8,635 | 0.82× |
| Colorado | 8,634 | 1.36× |
| Maryland | 8,247 | 1.19× |
| Arizona | 8,175 | 0.99× |
| Minnesota | 7,024 | 1.21× |
| Tennessee | 6,932 | 0.85× |
| Missouri | 5,831 | 0.89× |
| Wisconsin | 5,778 | 0.95× |
| Indiana | 5,726 | 0.78× |
| Oregon | 5,267 | 1.14× |
| Connecticut | 5,101 | 1.26× |
| South Carolina | 4,806 | 0.79× |
| Nevada | 4,042 | 1.03× |
| Utah | 3,913 | 1.08× |
| Alabama | 3,832 | 0.68× |
| Kentucky | 3,750 | 0.74× |
| Louisiana | 3,609 | 0.69× |
| Oklahoma | 3,385 | 0.75× |
| Kansas | 2,815 | 0.88× |
| Iowa | 2,717 | 0.82× |
| Washington, District of Columbia | 2,425 | 2.0× |
| New Hampshire | 2,372 | 1.49× |
| Arkansas | 2,356 | 0.71× |
| Idaho | 1,897 | 0.94× |
| Nebraska | 1,657 | 0.82× |
| Mississippi | 1,591 | 0.48× |
| Hawaii | 1,559 | 0.9× |
| Maine | 1,540 | 1.06× |
| New Mexico | 1,513 | 0.75× |
| Rhode Island | 1,313 | 1.02× |
| West Virginia | 1,060 | 0.56× |
| Montana | 908 | 0.81× |
| Delaware | 791 | 0.71× |
| Alaska | 756 | 0.87× |
| Vermont | 724 | 1.02× |
| South Dakota | 650 | 0.7× |
| North Dakota | 535 | 0.64× |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.1% |
| United States | 18.6% |
| Germany | 18.1% |
See Withings audiences in other countries
More Smart devices audiences in United States
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- Whoop (3,775,462)
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How to read this data
Audience size is the estimated number of people in United States who actively search for Withings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.