Nest Audience in United States

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Nest has an estimated audience of 2,470,726 people in United States. 66.7% are female, 33.3% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Kendra Scott, Kona Grill, Vocal harmony, Historic site.

The average Nest fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Kendra Scott, Kona Grill, with strongest over-indexing on Elsword (21.25× the country average). Demographically, the Nest audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Nest fans

Demographic split for Nest audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.6
Estimated audience size2,470,726

Audience persona

The typical Nest fan in United States is more female, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Nest in United States
RegionReachAffinity
California382,1171.41×
Texas237,6081.12×
Florida202,3821.21×
New York182,5431.32×
New Jersey118,0621.88×
Illinois101,5341.23×
Georgia85,1371.12×
Pennsylvania82,5790.99×
North Carolina72,8210.98×
Virginia67,0271.11×
Ohio66,0450.87×
Massachusetts65,4691.34×
Michigan61,5300.95×
Washington53,6831.08×
Maryland47,3621.11×
Arizona46,3440.92×
Colorado46,0981.18×
Tennessee43,5390.88×
Missouri38,8350.98×
Indiana34,9860.78×
Minnesota33,4040.94×
South Carolina32,7310.88×
Connecticut30,8581.25×
Wisconsin30,4780.82×
Oregon27,9530.99×
Utah26,8711.21×
Alabama26,7200.77×
Louisiana26,3520.83×
Kentucky24,4370.79×
Nevada23,4200.98×
Oklahoma22,9910.84×
Nebraska17,6271.42×
Kansas16,6270.85×
Maine16,1901.83×
Arkansas15,7980.78×
Iowa15,4280.76×
Mississippi14,1310.69×
New Hampshire12,2401.26×
Idaho11,7010.94×
New Mexico9,1880.74×
Rhode Island8,6561.1×
Washington, District of Columbia8,4221.13×
Hawaii7,3100.69×
West Virginia6,5540.57×
Delaware5,3130.78×
Montana5,2330.76×
Vermont5,0381.16×
Alaska4,2730.81×
South Dakota3,8020.67×
North Dakota3,3360.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nest audience
BrandAffinityCategory
Elsword21.25×Games
Kendra Scott3.43×Fashion & Accessoires
Kona Grill12.2×Food & Beverages
Vocal harmony4.52×Music & Radio
Historic site4×Arts & Culture
Pillow1.87×Home & Garden
Mangaka2.99×Literature
Wikia2.37×Internet & Social Media
Jesse Plemons2.31×Movies & TV
San Jacinto, California7.99×Travel & Leisure
Saving1.64×Business & Career
Regional styles of Mexican music1.53×Music & Radio
Home staging2.79×Home & Garden
JDSU1.61×Business & Career
Urban horticulture1.85×Home & Garden
Mothercare1.61×Kids & Family
Stamp collecting2.09×Home & Garden
Cam Ward1.67×Sports
Nebraska Cornhuskers football1.57×Sports
Corona (band)2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nest audience
TraitClusterScore
Need for SecurityCONSERVATISM3.15
Quality AwarenessPREMIUM2.07
Family OrientationCONSERVATISM1.74
Convenience OrientationPREMIUM1.63
IndulgenceJOY1.6
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Nest
CountryShare
Bangladesh27.3%
United States19.3%
United Kingdom7.1%

See Nest audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Nest have in United States?

Nest has an estimated audience of 2,470,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Nest fans?

66.7% of Nest fans are female, 33.3% are male, with an average age of 35.6 years.

Which brands do Nest fans like most?

Nest fans show strongest brand affinity for Elsword (21.25×), Kendra Scott (3.43×), and Kona Grill (12.2×) over the country average.

Where do Nest fans live in United States?

Nest fans in United States are most concentrated in California (reach 382,117), Texas (reach 237,608), and Florida (reach 202,382). These three regions account for the largest share of the active audience.

What other brands do Nest fans also like?

Beyond Nest itself, the audience over-indexes on Kendra Scott (3.43×), Kona Grill (12.2×), Vocal harmony (4.52×), and Historic site (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.