Rascasse Audience Intelligence

Whoop Target Market in United States

A data profile of the people who buy, follow and care about Whoop in United States — modelled from more than twelve digital signal sources. Whoop has an estimated audience of 4,291,846 people in United States.

#4among Smart devices in United States#775among Brand in United States#316in Technology & Electronics

The average Whoop fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wearable technology, Activity tracker, Wearable computer, with strongest over-indexing on Wearable technology (66.45× the country average).

Demographically, the Whoop audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whoop fan in United States is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Wearable technology.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whoop profile in United States.

Audience size
4.3M
in United States
Gender
50.5%♀
49.5% male
Age
40.6
average years
Country rank
#7579
Brand in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Whoop

50.5% are female, 49.5% are male, average age 40.6.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Whoop audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.6
Estimated audience size4,291,846
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Whoop audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Whoop audience comes from United States.

Worldwide audience distribution share by country for Whoop
CountryShare
United States30.4%
Germany10.4%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whoop audience in United States is strongest.

Fig. 05

Top regions by affinity

Whoop customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K3.31×
02New York~300K1.55×
03Connecticut~60K1.47×
04Washington, District of Columbia~20K1.44×
05New Jersey~100K1.43×
06New Hampshire~20K1.38×
07Rhode Island~20K1.31×
08Florida~300K1.30×
09California~500K1.29×
10Virginia~100K1.13×
11Texas~400K1.12×
12Illinois~100K1.12×
13Washington~80K1.10×
14Vermont~7K1.10×
15North Carolina~100K1.06×
16Colorado~60K1.06×
17Georgia~100K1.05×
18Maine~10K1.01×
19Utah~30K0.97×
20Pennsylvania~100K0.96×
21Tennessee~70K0.96×
22Nebraska~20K0.95×
23Maryland~60K0.94×
24Minnesota~50K0.94×
25South Carolina~50K0.93×
26Missouri~50K0.90×
27Kansas~30K0.90×
28Arizona~70K0.88×
29Ohio~100K0.87×
30Michigan~90K0.87×
31Hawaii~10K0.87×
32North Dakota~7K0.87×
33Indiana~60K0.86×
34Alabama~40K0.85×
35Delaware~9K0.84×
36Iowa~30K0.81×
37Wisconsin~50K0.80×
38Nevada~30K0.80×
39Arkansas~20K0.80×
40Montana~8K0.79×
41Kentucky~40K0.77×
42South Dakota~7K0.77×
43Louisiana~40K0.74×
44Oklahoma~30K0.74×
45Oregon~30K0.73×
46Mississippi~20K0.73×
47Idaho~10K0.72×
48West Virginia~10K0.66×
49Alaska~5K0.66×
50New Mexico~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Whoop, United States
0.53×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whoop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whoop audience
#·InterestCategoryAffinity×
01Wearable technologyTechnology & Electronics66.45×
02Activity trackerTechnology & Electronics25.83×
03Wearable computerTechnology & Electronics16.51×
04Nike+Sports7.47×
05BiohackingTechnology & Electronics6.60×
06SmartwatchTechnology & Electronics6.07×
07Smart deviceTechnology & Electronics5.15×
08Mobile phone accessoriesTechnology & Electronics5.11×
09GizmodoTechnology & Electronics4.79×
10Family carCars & Mobility4.13×
11High-net-worth individualBusiness & Career3.45×
12Apple WatchTechnology & Electronics3.34×
13Digital photographyBusiness & Career3.03×
14High-intensity interval trainingSports2.97×
15Extreme sportSports2.70×
16LinuxTechnology & Electronics2.40×
17Drop shippingShopping2.16×
18Android (operating system)Technology & Electronics1.95×
19InnovationBusiness & Career1.92×
20Mobile gameGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whoop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whoop audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Family OrientationCONSERVATISM1.75×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whoop audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
SpiritualityBALANCE0.85×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Whoop's target market in United States?

Whoop's target market in United States covers an estimated 4,291,846 people, concentrated in California and Texas.

02

What is the gender split and age of Whoop customers?

50.5% of the Whoop audience are female, 49.5% are male, with an average age of 40.6 years.

03

Which brands do Whoop fans like most?

Whoop fans show strongest brand affinity for Wearable technology (66.45×), Activity tracker (25.83×), and Wearable computer (16.51×) over the country average.

04

Where do Whoop fans live in United States?

Whoop fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Whoop fans also like?

Beyond Whoop itself, the audience over-indexes on Activity tracker (25.83×), Wearable computer (16.51×), Smartwatch (6.07×), and Android (operating system) (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Smart devices audiences in United States

See Whoop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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