Whoop Audience in United States

Whoop has an estimated audience of 3,775,461 people in United States. 49.9% are female, 50.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Wearable technology, Activity tracker, Kia Sportage, Wearable computer, Nike+.

The average Whoop fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wearable technology, Activity tracker, Kia Sportage, with strongest over-indexing on Wearable technology (57.19× the country average). Demographically, the Whoop audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

Demographics of Whoop fans

Demographic split for Whoop audience in United States
MetricValue
Female49.9%
Male50.1%
Average age40.7
Estimated audience size3,775,461

Audience persona

The typical Whoop fan in United States is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Wearable technology.

Top regions in United States

Top regions ranked by reach for Whoop in United States
RegionReachAffinity
California482,9631.16×
Texas356,0101.1×
Florida312,6151.22×
New York302,1491.43×
Massachusetts211,1942.84×
Illinois141,6381.13×
New Jersey129,5601.35×
Pennsylvania127,3341×
North Carolina124,2031.09×
Georgia122,0831.05×
Ohio106,2050.91×
Virginia102,5911.12×
Michigan86,3350.87×
Tennessee77,6961.03×
Washington76,4621.01×
Arizona74,4180.97×
Colorado72,6531.22×
Indiana62,2990.9×
Maryland60,2100.93×
Missouri58,3880.96×
Connecticut54,3221.43×
Minnesota53,0160.98×
South Carolina52,1140.92×
Wisconsin46,5620.82×
Alabama41,7230.79×
Utah37,5691.11×
Oregon34,7030.8×
Kentucky34,5430.73×
Louisiana33,4220.69×
Oklahoma31,2840.75×
Nevada30,6270.84×
Iowa27,4650.88×
Kansas27,4580.92×
Arkansas24,3430.78×
New Hampshire20,3121.37×
Mississippi20,3050.65×
Washington, District of Columbia18,5761.64×
Nebraska16,9180.89×
Idaho15,7210.83×
Rhode Island14,4681.2×
Maine13,5141×
Hawaii13,0480.8×
West Virginia10,5860.6×
New Mexico10,3470.55×
Montana8,5400.82×
Delaware8,0490.77×
Vermont7,2851.1×
North Dakota6,5830.85×
Alaska4,6160.57×
Wyoming3,4840.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whoop audience
BrandAffinityCategory
Wearable technology57.19×Technology & Electronics
Activity tracker23.36×Technology & Electronics
Kia Sportage21.32×Cars & Mobility
Wearable computer19.12×Technology & Electronics
Nike+9.77×Sports
Smartwatch7.17×Technology & Electronics
Houston Astros5.89×Sports
Smart device6.31×Technology & Electronics
MSN2.42×News
Android (operating system)2.07×Technology & Electronics
Honda HR-V14.42×Cars & Mobility
Google Maps2.18×Internet & Social Media
Los Angeles Dodgers3.79×Sports
Staples (Canada)2.62×Business & Career
Protein Shake11.42×Food & Beverages
Livemusic2.53×Music & Radio
Apple Watch3.76×Technology & Electronics
Pre-school playgroup15.15×Kids & Family
Indeed.com1.84×Business & Career
Digital photography2.39×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whoop audience
TraitClusterScore
IndulgenceJOY1.76
Family OrientationCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.65
Luxury OrientationPREMIUM1.63
SustainabilityBALANCE1.5
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Whoop
CountryShare
United States29.0%
Germany10.9%
United Kingdom9.4%

See Whoop audiences in other countries

More Smart devices audiences in United States

Frequently asked questions

How many fans does Whoop have in United States?

Whoop has an estimated audience of 3,775,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Whoop fans?

49.9% of Whoop fans are female, 50.1% are male, with an average age of 40.7 years.

Which brands do Whoop fans like most?

Whoop fans show strongest brand affinity for Wearable technology (57.19×), Activity tracker (23.36×), and Kia Sportage (21.32×) over the country average.

Where do Whoop fans live in United States?

Whoop fans in United States are most concentrated in California (reach 482,963), Texas (reach 356,010), and Florida (reach 312,615). These three regions account for the largest share of the active audience.

What other brands do Whoop fans also like?

Beyond Whoop itself, the audience over-indexes on Activity tracker (23.36×), Kia Sportage (21.32×), Wearable computer (19.12×), and Nike+ (9.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whoop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.