Nike+ Audience in United States

Nike+ logo

Nike+ has an estimated audience of 8,294,490 people in United States. 57.5% are female, 42.5% are male, average age 34.3. Top regions: California, New York, Texas. Top brand affinities: Activity tracker, New Balance, Foot Locker, Sportswear (fashion), Nordstrom rack.

The average Nike+ fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Activity tracker, New Balance, Foot Locker, with strongest over-indexing on Activity tracker (13.45× the country average). Demographically, the Nike+ audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Running

Demographics of Nike+ fans

Demographic split for Nike+ audience in United States
MetricValue
Female57.5%
Male42.5%
Average age34.3
Estimated audience size8,294,490

Audience persona

The typical Nike+ fan in United States is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Activity tracker.

Top regions in United States

Top regions ranked by reach for Nike+ in United States
RegionReachAffinity
California365,3520.4×
New York215,2330.46×
Texas213,3600.3×
Florida166,9050.3×
Kentucky111,2511.07×
North Carolina107,6590.43×
Louisiana106,0460.99×
Pennsylvania101,7970.36×
Indiana99,2420.65×
Georgia99,1590.39×
Alabama98,7130.85×
Missouri96,1120.72×
Tennessee94,0410.57×
South Carolina93,3680.75×
Ohio91,9050.36×
Michigan91,4910.42×
New Jersey90,0940.43×
Illinois88,6590.32×
Arizona87,6390.52×
Massachusetts87,1800.53×
Arkansas86,6931.27×
Oregon84,8380.89×
Virginia83,7860.41×
Connecticut79,3230.95×
Washington78,5560.47×
Iowa78,4911.15×
Rhode Island78,3412.97×
Colorado78,3370.6×
Utah77,3031.04×
Maryland76,4180.54×
Wisconsin75,8360.61×
Oklahoma75,3620.82×
Minnesota74,5320.63×
Kansas74,4111.14×
Nebraska72,2221.74×
Nevada71,6120.89×
Mississippi65,0570.95×
Hawaii55,2741.55×
West Virginia53,7071.39×
New Hampshire51,6281.58×
Washington, District of Columbia50,6552.03×
Montana46,7212.03×
Alaska44,6632.52×
Delaware44,6451.95×
Maine42,7051.44×
Vermont42,0292.89×
Idaho33,0640.79×
South Dakota30,7441.6×
New Mexico28,7380.69×
Wyoming21,7231.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nike+ audience
BrandAffinityCategory
Activity tracker13.45×Technology & Electronics
New Balance3.99×Fashion & Accessoires
Foot Locker4.85×Shopping
Sportswear (fashion)5.71×Fashion & Accessoires
Nordstrom rack3.01×Fashion & Accessoires
Purchase discount5.81×Shopping
Nike3×Fashion & Accessoires
PacSun4.67×Fashion & Accessoires
Sneakers (footwear)2.7×Fashion & Accessoires
Middle-distance running6.54×Sports
Footwear1.77×Fashion & Accessoires
Women's clothing1.79×Fashion & Accessoires
NBA Finals2.34×Sports
Princess Polly4.96×Fashion & Accessoires
Whoop7.47×Technology & Electronics
Banana Republic2.97×Fashion & Accessoires
Sportswear (activewear)2.01×Fashion & Accessoires
Sneaker collecting2.78×Fashion & Accessoires
Rhianna (singer)4.01×Music & Radio
NFL Network2.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nike+ audience
TraitClusterScore
SustainabilityBALANCE2.19
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.95
Design AffinityPREMIUM1.65
Early Adopter MentalityPOWER1.63
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Nike+
CountryShare
United States21.4%
Japan7.2%
Brazil5.5%

See Nike+ audiences in other countries

More Running audiences in United States

Frequently asked questions

How many fans does Nike+ have in United States?

Nike+ has an estimated audience of 8,294,490 people in United States, concentrated in California and New York.

What is the gender split and age of Nike+ fans?

57.5% of Nike+ fans are female, 42.5% are male, with an average age of 34.3 years.

Which brands do Nike+ fans like most?

Nike+ fans show strongest brand affinity for Activity tracker (13.45×), New Balance (3.99×), and Foot Locker (4.85×) over the country average.

Where do Nike+ fans live in United States?

Nike+ fans in United States are most concentrated in California (reach 365,352), New York (reach 215,233), and Texas (reach 213,360). These three regions account for the largest share of the active audience.

What other brands do Nike+ fans also like?

Beyond Nike+ itself, the audience over-indexes on New Balance (3.99×), Foot Locker (4.85×), Sportswear (fashion) (5.71×), and Nordstrom rack (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.