Rascasse Audience Intelligence

Nike+ Audience in United States

A data profile of the people who buy, follow and care about Nike+ in United States — modelled from more than twelve digital signal sources. Nike+ has an estimated audience of 2,270,143 people in United States.

#3among Running in United States#394among Website / Newspaper / Magazine in United States#1154in Sports

The average Nike+ fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Activity tracker, New Balance, Foot Locker, with strongest over-indexing on Activity tracker (13.45× the country average).

Demographically, the Nike+ audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nike+ fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Activity tracker.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nike+ profile in United States.

Audience size
2.3M
in United States
Gender
57.5%♀
42.5% male
Age
34.3
average years
Country rank
#12858
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nike+

57.5% are female, 42.5% are male, average age 34.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Nike+ audience in United States
MetricValue
Female57.5%
Male42.5%
Average age34.3
Estimated audience size2,270,143
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Nike+ audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Nike+ audience comes from United States.

Worldwide audience distribution share by country for Nike+
CountryShare
United States11.2%
Japan4.6%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nike+ audience in United States is strongest.

Fig. 05

Top regions by affinity

Nike+ fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.11×
02Nebraska~20K1.09×
03Delaware~8K1.09×
04New Hampshire~10K1.06×
05Washington, District of Columbia~9K1.06×
06Rhode Island~9K1.05×
07Vermont~5K1.05×
08Alaska~6K1.03×
09Kentucky~40K1.02×
10Arkansas~20K1.02×
11Kansas~20K1.02×
12Maine~10K1.02×
13Louisiana~40K1.01×
14Connecticut~30K1.01×
15Utah~20K1.01×
16Iowa~20K1.01×
17New Mexico~10K1.01×
18West Virginia~10K1.01×
19Montana~8K1.01×
20Alabama~40K1.00×
21Oregon~30K1.00×
22Mississippi~20K1.00×
23Idaho~10K1.00×
24South Dakota~6K1.00×
25North Dakota~6K1.00×
26Oklahoma~30K0.99×
27Nevada~30K0.99×
28Missouri~40K0.98×
29Indiana~50K0.97×
30South Carolina~40K0.97×
31Wisconsin~40K0.97×
32Minnesota~40K0.97×
33Tennessee~50K0.96×
34Maryland~50K0.96×
35Colorado~40K0.96×
36Arizona~50K0.95×
37Washington~50K0.95×
38Massachusetts~50K0.95×
39Ohio~80K0.94×
40Georgia~80K0.94×
41North Carolina~80K0.94×
42Michigan~70K0.94×
43New Jersey~70K0.94×
44Virginia~60K0.94×
45Pennsylvania~90K0.93×
46Illinois~90K0.93×
47Florida~200K0.88×
48New York~100K0.88×
49Texas~200K0.86×
50California~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Nike+, United States
0.81×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nike+ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nike+ audience
#·InterestCategoryAffinity×
01Activity trackerTechnology & Electronics13.45×
02WhoopTechnology & Electronics7.47×
03Middle-distance runningSports6.54×
04Purchase discountShopping5.81×
05Sportswear (fashion)Fashion & Accessoires5.71×
06Princess PollyFashion & Accessoires4.96×
07Foot LockerShopping4.85×
08PacSunFashion & Accessoires4.67×
09New BalanceFashion & Accessoires3.99×
10Bloomingdale'sShopping3.10×
11Nordstrom rackFashion & Accessoires3.01×
12NikeFashion & Accessoires3.00×
13Banana RepublicFashion & Accessoires2.97×
14Sneakers (footwear)Fashion & Accessoires2.70×
15NBA FinalsSports2.34×
16Sportswear (activewear)Fashion & Accessoires2.01×
17Women's clothingFashion & Accessoires1.79×
18FootwearFashion & Accessoires1.77×
19FIFA World CupSports1.66×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nike+ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nike+ audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
Quality AwarenessPREMIUM1.45×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nike+ audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
PatriotismCONSERVATISM0.69×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nike+ have in United States?

Nike+ has an estimated audience of 2,270,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nike+ fans?

57.5% of Nike+ fans are female, 42.5% are male, with an average age of 34.3 years.

03

Which brands do Nike+ fans like most?

Nike+ fans show strongest brand affinity for Activity tracker (13.45×), New Balance (3.99×), and Foot Locker (4.85×) over the country average.

04

Where do Nike+ fans live in United States?

Nike+ fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nike+ fans also like?

Beyond Nike+ itself, the audience over-indexes on New Balance (3.99×), Foot Locker (4.85×), FIFA World Cup 2026 (1.54×), and Sportswear (fashion) (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in United States

See Nike+ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nike+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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