MapMyRun Audience in United States

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MapMyRun has an estimated audience of 339,947 people in United States. 55.2% are female, 44.8% are male, average age 32.7. Top regions: California, New York, Massachusetts. Top brand affinities: Elsword, Home construction, Regional styles of Mexican music, Product design, Alaska.

The average MapMyRun fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Elsword, Home construction, Regional styles of Mexican music, with strongest over-indexing on Elsword (27× the country average). Demographically, the MapMyRun audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Running

Demographics of MapMyRun fans

Demographic split for MapMyRun audience in United States
MetricValue
Female55.2%
Male44.8%
Average age32.7
Estimated audience size339,947

Audience persona

The typical MapMyRun fan in United States is more female, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for MapMyRun in United States
RegionReachAffinity
California26,9970.72×
New York19,6011.03×
Massachusetts15,0132.24×
Texas14,4530.49×
Pennsylvania11,4111×
Florida11,0670.48×
Illinois10,9350.97×
Ohio10,4030.99×
Virginia10,0461.21×
Michigan9,3991.06×
North Carolina9,2920.91×
Wisconsin9,0161.76×
New Jersey8,0530.93×
Colorado7,8411.46×
Minnesota7,3611.51×
Washington7,0721.04×
Georgia6,4360.61×
Maryland6,0571.04×
Oregon5,5601.43×
Connecticut5,4871.61×
Missouri4,9900.91×
Indiana4,8400.78×
Tennessee4,6490.68×
Arizona3,7760.54×
South Carolina3,7260.73×
Utah3,7021.22×
Iowa3,4741.24×
Kentucky2,9960.7×
New Hampshire2,8872.16×
Kansas2,4900.93×
Alabama2,2760.48×
Maine2,2391.84×
Washington, District of Columbia2,1112.07×
Louisiana2,0100.46×
Oklahoma1,8720.5×
Nevada1,7200.52×
Nebraska1,4620.86×
Vermont1,4612.45×
Rhode Island1,4591.35×
Idaho1,4410.85×
Hawaii1,3190.9×
Arkansas1,1980.43×
Montana9781.04×
New Mexico8940.52×
Mississippi7010.25×
Delaware7000.75×
West Virginia5780.37×
South Dakota5720.73×
Alaska5340.73×
North Dakota5110.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MapMyRun audience
BrandAffinityCategory
Elsword27×Games
Home construction1.87×Home & Garden
Regional styles of Mexican music3.5×Music & Radio
Product design2.34×Business & Career
Alaska1.57×Travel & Leisure
Historic site3.72×Arts & Culture
Hypothec10.06×Business & Career
Mothercare2.53×Kids & Family
Vocal harmony3.52×Music & Radio
Staycation2.44×Home & Garden
JDSU2.08×Business & Career
Jesse Plemons2.26×Movies & TV
Tipsy Elves6.37×Shopping
Cachorro3.39×Pets & Animals
Highland games5.13×Sports
Governor of Michigan3.94×Politics & Society
Arrietty7.55×Movies & TV
Iwin19.23×Games
Like Dandelion Dust7.62×Movies & TV
Stamp collecting2.38×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MapMyRun audience
TraitClusterScore
Family OrientationCONSERVATISM1.81
Luxury OrientationPREMIUM1.75
Risk AppetiteTHRILL1.62
Design AffinityPREMIUM1.59
Convenience OrientationPREMIUM1.52
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for MapMyRun
CountryShare
United States55.6%
United Kingdom10.7%
Australia3.4%

See MapMyRun audiences in other countries

More Running audiences in United States

Frequently asked questions

How many fans does MapMyRun have in United States?

MapMyRun has an estimated audience of 339,947 people in United States, concentrated in California and New York.

What is the gender split and age of MapMyRun fans?

55.2% of MapMyRun fans are female, 44.8% are male, with an average age of 32.7 years.

Which brands do MapMyRun fans like most?

MapMyRun fans show strongest brand affinity for Elsword (27×), Home construction (1.87×), and Regional styles of Mexican music (3.5×) over the country average.

Where do MapMyRun fans live in United States?

MapMyRun fans in United States are most concentrated in California (reach 26,997), New York (reach 19,601), and Massachusetts (reach 15,013). These three regions account for the largest share of the active audience.

What other brands do MapMyRun fans also like?

Beyond MapMyRun itself, the audience over-indexes on Home construction (1.87×), Regional styles of Mexican music (3.5×), Product design (2.34×), and Alaska (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MapMyRun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.