Rascasse Audience Intelligence

MapMyRun Target Market in United States

A data profile of the people who buy, follow and care about MapMyRun in United States — modelled from more than twelve digital signal sources. MapMyRun has an estimated audience of 341,435 people in United States.

#5among Running in United States#4675among Brand in United States#4507in Sports

The average MapMyRun fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Extreme sport, Changing Habits, Biohacking, with strongest over-indexing on Extreme sport (12.69× the country average).

Demographically, the MapMyRun audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MapMyRun fan in United States is more female, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Brand · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MapMyRun profile in United States.

Audience size
341K
in United States
Gender
55.2%♀
44.8% male
Age
32.7
average years
Country rank
#45199
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MapMyRun

55.2% are female, 44.8% are male, average age 32.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for MapMyRun audience in United States
MetricValue
Female55.2%
Male44.8%
Average age32.7
Estimated audience size341,435
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the MapMyRun audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

55.3%

of the worldwide MapMyRun audience comes from United States.

Worldwide audience distribution share by country for MapMyRun
CountryShare
United States55.3%
United Kingdom10.9%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MapMyRun audience in United States is strongest.

Fig. 05

Top regions by affinity

MapMyRun customers by region in United States
#RegionReachAffinity×
01Vermont~1K2.21×
02New Hampshire~3K2.17×
03Massachusetts~10K2.15×
04Washington, District of Columbia~2K1.86×
05Maine~2K1.73×
06Wisconsin~9K1.71×
07Connecticut~5K1.49×
08Minnesota~7K1.44×
09Colorado~7K1.36×
10Oregon~5K1.35×
11Rhode Island~1K1.32×
12Iowa~4K1.28×
13Utah~4K1.17×
14Virginia~9K1.13×
15Michigan~9K1.07×
16Montana<1K1.02×
17Ohio~10K1.00×
18Washington~7K1.00×
19Kansas~3K1.00×
20Maryland~6K0.98×
21New York~20K0.96×
22Hawaii~1K0.96×
23Pennsylvania~10K0.95×
24Nebraska~2K0.95×
25Illinois~10K0.91×
26North Carolina~9K0.91×
27Missouri~5K0.91×
28New Jersey~8K0.90×
29Idaho~2K0.89×
30Alaska<1K0.89×
31North Dakota<1K0.87×
32Delaware<1K0.86×
33South Dakota<1K0.86×
34Indiana~5K0.78×
35South Carolina~4K0.77×
36Kentucky~3K0.72×
37Tennessee~5K0.71×
38New Mexico~1K0.70×
39West Virginia~1K0.70×
40California~30K0.69×
41Arkansas~2K0.62×
42Georgia~6K0.61×
43Nevada~2K0.61×
44Mississippi~2K0.61×
45Oklahoma~2K0.60×
46Arizona~4K0.59×
47Alabama~3K0.58×
48Louisiana~3K0.58×
49Texas~10K0.51×
50Florida~10K0.51×
Fig. 06

Affinity by region

Affinity by region — MapMyRun, United States
0.51×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MapMyRun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MapMyRun audience
#·InterestCategoryAffinity×
01Changing HabitsHealth33.53×
02stravaSports26.75×
03cardio fitnessSports25.17×
04BiohackingTechnology & Electronics22.30×
05Protein ShakeFood & Beverages20.87×
06Cashback websiteShopping20.00×
07Glacier National ParkTravel & Leisure19.53×
08Wearable computerTechnology & Electronics19.22×
09Activity trackerTechnology & Electronics13.65×
10Extreme sportSports12.69×
11Family carCars & Mobility9.03×
12ASICSFashion & Accessoires8.74×
13VenmoTechnology & Electronics8.13×
14Winter Olympic GamesSports7.69×
15High-intensity interval trainingSports6.78×
16High-net-worth individualBusiness & Career6.30×
17Drop shippingShopping3.71×
18Mortgage loansBusiness & Career2.79×
19Android (operating system)Technology & Electronics2.48×
20PinterestInternet & Social Media2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MapMyRun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MapMyRun audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.73×
Risk AppetiteTHRILL2.68×
PatriotismCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MapMyRun audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
DIY MentalityTHRILL0.84×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MapMyRun's target market in United States?

MapMyRun's target market in United States covers an estimated 341,435 people, concentrated in California and New York.

02

What is the gender split and age of MapMyRun customers?

55.2% of the MapMyRun audience are female, 44.8% are male, with an average age of 32.7 years.

03

Which brands do MapMyRun fans like most?

MapMyRun fans show strongest brand affinity for Extreme sport (12.69×), Changing Habits (33.53×), and Biohacking (22.3×) over the country average.

04

Where do MapMyRun fans live in United States?

MapMyRun fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do MapMyRun fans also like?

Beyond MapMyRun itself, the audience over-indexes on Changing Habits (33.53×), Biohacking (22.3×), strava (26.75×), and Activity tracker (13.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Running audiences in United States

See MapMyRun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MapMyRun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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