Rascasse Audience Intelligence

Ragnar Relay Series Audience in United States

A data profile of the people who buy, follow and care about Ragnar Relay Series in United States — modelled from more than twelve digital signal sources. Ragnar Relay Series has an estimated audience of 541,522 people in United States.

#4among Running in United States#421among Event in United States#3364in Sports

The average Ragnar Relay Series fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Stacy Keibler, Changing Habits, Febreze, with strongest over-indexing on Stacy Keibler (176× the country average).

Demographically, the Ragnar Relay Series audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ragnar Relay Series fan in United States is balanced, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Category: Sports · Type: Event · Subtype: Running

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ragnar Relay Series profile in United States.

Audience size
542K
in United States
Gender
47.6%♀
52.4% male
Age
40.1
average years
Country rank
#34974
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ragnar Relay Series fans

47.6% are female, 52.4% are male, average age 40.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Ragnar Relay Series audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.1
Estimated audience size541,522
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Ragnar Relay Series audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3926%
40-4926%
50+16%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Ragnar Relay Series audience comes from United States.

Worldwide audience distribution share by country for Ragnar Relay Series
CountryShare
United States98.7%
Germany0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ragnar Relay Series audience in United States is strongest.

Fig. 05

Top regions by affinity

Ragnar Relay Series fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~6K2.92×
02Rhode Island~4K2.55×
03Washington~30K2.47×
04Minnesota~20K2.37×
05Utah~8K1.73×
06Massachusetts~20K1.43×
07Wisconsin~10K1.31×
08Oregon~8K1.30×
09Colorado~10K1.22×
10Washington, District of Columbia~2K1.13×
11North Dakota~1K1.13×
12Connecticut~6K1.10×
13South Dakota~1K1.08×
14Kentucky~7K1.07×
15Vermont<1K1.05×
16Alaska~1K1.03×
17Idaho~3K1.02×
18Tennessee~10K1.01×
19California~60K1.00×
20Michigan~10K0.99×
21Maine~2K0.99×
22Montana~1K0.99×
23Arizona~10K0.97×
24Delaware~1K0.94×
25West Virginia~2K0.93×
26Nevada~5K0.92×
27Virginia~10K0.91×
28Hawaii~2K0.91×
29New Mexico~2K0.89×
30Nebraska~2K0.89×
31Mississippi~4K0.88×
32Arkansas~4K0.87×
33Kansas~4K0.86×
34Iowa~4K0.85×
35Oklahoma~5K0.84×
36Louisiana~6K0.83×
37Maryland~7K0.80×
38Alabama~6K0.80×
39Indiana~8K0.78×
40South Carolina~6K0.78×
41Missouri~7K0.76×
42Illinois~10K0.75×
43Pennsylvania~10K0.71×
44Ohio~10K0.71×
45New Jersey~9K0.67×
46New York~20K0.66×
47Georgia~10K0.66×
48North Carolina~10K0.66×
49Florida~20K0.61×
50Texas~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Ragnar Relay Series, United States
0.56×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ragnar Relay Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ragnar Relay Series audience
#·InterestCategoryAffinity×
01Stacy KeiblerMovies & TV176.00×
02Cool WhipFood & Beverages78.07×
03FebrezeHome & Garden49.76×
04Christy TurlingtonFashion & Accessoires49.11×
05TomTomTechnology & Electronics47.74×
06Changing HabitsHealth43.54×
07CotopaxiFashion & Accessoires35.08×
08Vibram FiveFingersFashion & Accessoires25.66×
09News of the WorldMovies & TV23.82×
10GarminTechnology & Electronics19.30×
11Eiza GonzálezMovies & TV16.51×
12DC ShoesFashion & Accessoires11.31×
13Anna FarisMovies & TV10.33×
14Ski resortTravel & Leisure9.53×
15Spartan raceSports8.81×
16Smoothie KingFood & Beverages8.20×
17YogurtFood & Beverages5.50×
18NASDAQBusiness & Career4.27×
19Trader Joe'sShopping2.46×
20AirbnbTravel & Leisure2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ragnar Relay Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ragnar Relay Series audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.69×
IndulgenceJOY2.29×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ragnar Relay Series audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Need for SecurityCONSERVATISM0.90×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ragnar Relay Series have in United States?

Ragnar Relay Series has an estimated audience of 541,522 people in United States, concentrated in California and Washington.

02

What is the gender split and age of Ragnar Relay Series fans?

47.6% of Ragnar Relay Series fans are female, 52.4% are male, with an average age of 40.1 years.

03

Which brands do Ragnar Relay Series fans like most?

Ragnar Relay Series fans show strongest brand affinity for Stacy Keibler (176×), Changing Habits (43.54×), and Febreze (49.76×) over the country average.

04

Where do Ragnar Relay Series fans live in United States?

Ragnar Relay Series fans in United States are most concentrated in California (reach ~60K), Washington (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ragnar Relay Series fans also like?

Beyond Ragnar Relay Series itself, the audience over-indexes on Changing Habits (43.54×), Febreze (49.76×), Cool Whip (78.07×), and Garmin (19.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ragnar Relay Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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