Ragnar Relay Series Audience in United States

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Ragnar Relay Series has an estimated audience of 541,498 people in United States. 47.6% are female, 52.4% are male, average age 40.1. Top regions: California, Washington, Texas. Top brand affinities: Gumbal, Keenan Allen, A Streetcar Named Desire (1951 film), Liberace, Alaska.

The average Ragnar Relay Series fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Gumbal, Keenan Allen, A Streetcar Named Desire (1951 film), with strongest over-indexing on Gumbal (54.96× the country average). Demographically, the Ragnar Relay Series audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Running

Demographics of Ragnar Relay Series fans

Demographic split for Ragnar Relay Series audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.1
Estimated audience size541,498

Audience persona

The typical Ragnar Relay Series fan in United States is balanced, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for Ragnar Relay Series in United States
RegionReachAffinity
California58,0560.97×
Washington26,4362.43×
Texas22,2820.48×
Minnesota19,9962.58×
Massachusetts19,3901.82×
New York18,0010.59×
Florida17,8520.49×
Michigan13,2990.94×
Virginia11,9290.9×
Wisconsin11,8701.46×
Tennessee11,8491.09×
Illinois11,1630.62×
Pennsylvania11,1200.61×
Utah11,0832.29×
Colorado10,2951.21×
Arizona9,9470.9×
Ohio9,6080.58×
Oregon7,6021.22×
Rhode Island7,5734.39×
Kentucky7,4211.09×
Georgia7,3820.44×
New Hampshire7,0503.3×
Connecticut6,7201.24×
North Carolina6,6150.41×
Indiana6,1260.62×
New Jersey6,0450.44×
Maryland5,9760.64×
Missouri3,5410.41×
Nevada3,5080.67×
Idaho2,9631.09×
South Carolina2,9410.36×
Alabama2,5730.34×
Arkansas2,5320.57×
Washington, District of Columbia2,1461.32×
Kansas2,0740.49×
Iowa2,0630.46×
Oklahoma1,9130.32×
Louisiana1,7280.25×
Maine1,6160.83×
North Dakota1,6091.45×
Mississippi1,5550.35×
West Virginia1,3900.55×
Nebraska1,3810.51×
South Dakota1,3771.1×
New Mexico1,3730.51×
Montana1,3030.87×
Alaska1,2811.11×
Vermont1,2551.32×
Hawaii1,1320.49×
Wyoming1,0381.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ragnar Relay Series audience
BrandAffinityCategory
Gumbal54.96×Cars & Mobility
Keenan Allen13.95×Sports
A Streetcar Named Desire (1951 film)16.46×Movies & TV
Liberace10.56×Music & Radio
Alaska1.8×Travel & Leisure
Iowa Lottery10.8×Games
Cut Chemist54.53×Music & Radio
Home equity1.83×Home & Garden
Minnesota1.58×Travel & Leisure
Kansas2.19×Travel & Leisure
Paducah, Kentucky7.48×Travel & Leisure
Escolar8.36×Pets & Animals
Necktie3.25×Fashion & Accessoires
Khởi My58.53×Music & Radio
Buying and Selling Real Estate4.76×Home & Garden
Nebraska Cornhuskers football2.11×Sports
edureka20.79×Business & Career
Home staging2.97×Home & Garden
Arco Iris11.43×Music & Radio
Iowa River13.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ragnar Relay Series audience
TraitClusterScore
Healthy LifestyleBALANCE2.91
Sports ActivityPOWER1.91
MindfulnessBALANCE1.74
IndulgenceJOY1.66
Design AffinityPREMIUM1.6
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Ragnar Relay Series
CountryShare
United States98.7%
Germany0.2%
United Kingdom0.1%

See Ragnar Relay Series audiences in other countries

More Running audiences in United States

Frequently asked questions

How many fans does Ragnar Relay Series have in United States?

Ragnar Relay Series has an estimated audience of 541,498 people in United States, concentrated in California and Washington.

What is the gender split and age of Ragnar Relay Series fans?

47.6% of Ragnar Relay Series fans are female, 52.4% are male, with an average age of 40.1 years.

Which brands do Ragnar Relay Series fans like most?

Ragnar Relay Series fans show strongest brand affinity for Gumbal (54.96×), Keenan Allen (13.95×), and A Streetcar Named Desire (1951 film) (16.46×) over the country average.

Where do Ragnar Relay Series fans live in United States?

Ragnar Relay Series fans in United States are most concentrated in California (reach 58,056), Washington (reach 26,436), and Texas (reach 22,282). These three regions account for the largest share of the active audience.

What other brands do Ragnar Relay Series fans also like?

Beyond Ragnar Relay Series itself, the audience over-indexes on Keenan Allen (13.95×), A Streetcar Named Desire (1951 film) (16.46×), Liberace (10.56×), and Alaska (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ragnar Relay Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.