Yogurt Audience in United States

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Yogurt has an estimated audience of 12,553,308 people in United States. 67.9% are female, 32.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Whole Foods Market, Macy's, Dollar Tree, 7-Eleven.

The average Yogurt fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Whole Foods Market, Macy's, with strongest over-indexing on Texas Roadhouse (2.13× the country average). Demographically, the Yogurt audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Yogurt fans

Demographic split for Yogurt audience in United States
MetricValue
Female67.9%
Male32.1%
Average age41.4
Estimated audience size12,553,308

Audience persona

The typical Yogurt fan in United States is more female, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Yogurt in United States
RegionReachAffinity
California2,197,8701.59×
Texas1,539,5411.43×
Florida1,060,3801.25×
New York903,7001.29×
Georgia457,2921.18×
Illinois439,2011.05×
Pennsylvania423,4881×
North Carolina410,3901.09×
New Jersey397,7071.25×
Ohio358,9440.93×
Virginia336,7891.1×
Michigan332,5471.01×
Washington301,2091.2×
Arizona291,0651.14×
Massachusetts271,8561.1×
Tennessee247,8640.98×
Maryland237,0631.1×
Indiana227,7490.99×
Louisiana187,9861.16×
Colorado182,5660.92×
Minnesota182,5371.01×
South Carolina181,4820.96×
Missouri180,1530.89×
Wisconsin170,5770.9×
Alabama167,3110.95×
Oklahoma153,8801.1×
Oregon147,5321.03×
Kentucky145,0990.92×
Nevada143,3151.18×
Connecticut136,9141.09×
Utah109,9880.98×
Mississippi105,1581.02×
Arkansas98,8580.96×
Kansas90,7920.92×
Iowa89,4150.86×
Hawaii62,6021.16×
New Mexico62,4280.99×
Nebraska60,6550.96×
Idaho58,9590.94×
West Virginia45,7030.78×
New Hampshire37,6570.76×
Rhode Island35,5710.89×
Maine32,4450.72×
Washington, District of Columbia31,6650.84×
Delaware31,3640.91×
Montana25,0400.72×
Alaska22,4600.84×
South Dakota22,2840.77×
North Dakota22,0170.85×
Vermont15,6960.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yogurt audience
BrandAffinityCategory
Texas Roadhouse2.13×Food & Beverages
Whole Foods Market1.89×Shopping
Macy's1.69×Shopping
Dollar Tree1.7×Shopping
7-Eleven2.22×Shopping
Dollar General1.59×Shopping
Aldi1.58×Shopping
Marshalls1.75×Fashion & Accessoires
Chick-fil-A1.56×Food & Beverages
Walgreens1.56×Shopping
LongHorn Steakhouse2.51×Food & Beverages
Google Docs1.55×Internet & Social Media
Burger King1.54×Food & Beverages
Jack in the Box2.36×Food & Beverages
CVS Pharmacy1.7×Shopping
Burlington1.91×Fashion & Accessoires
Olive Garden1.84×Food & Beverages
Milk1.61×Food & Beverages
T.J.Maxx1.59×Shopping
National Car Rental4.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yogurt audience
TraitClusterScore
Convenience OrientationPREMIUM1.43
IndulgenceJOY1.41
ExtroversionTHRILL1.38
Healthy LifestyleBALANCE1.36
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Yogurt
CountryShare
United States22.9%
Italy6.3%
United Kingdom5.3%

See Yogurt audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Yogurt have in United States?

Yogurt has an estimated audience of 12,553,308 people in United States, concentrated in California and Texas.

What is the gender split and age of Yogurt fans?

67.9% of Yogurt fans are female, 32.1% are male, with an average age of 41.4 years.

Which brands do Yogurt fans like most?

Yogurt fans show strongest brand affinity for Texas Roadhouse (2.13×), Whole Foods Market (1.89×), and Macy's (1.69×) over the country average.

Where do Yogurt fans live in United States?

Yogurt fans in United States are most concentrated in California (reach 2,197,870), Texas (reach 1,539,541), and Florida (reach 1,060,380). These three regions account for the largest share of the active audience.

What other brands do Yogurt fans also like?

Beyond Yogurt itself, the audience over-indexes on Whole Foods Market (1.89×), Macy's (1.69×), Dollar Tree (1.7×), and 7-Eleven (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.