Rascasse Audience Intelligence

Yogurt Audience in United States

A data profile of the people who buy, follow and care about Yogurt in United States — modelled from more than twelve digital signal sources. Yogurt has an estimated audience of 12,553,308 people in United States.

#15among Sweet in United States#1894among Topic in United States#229in Food & Beverages

The average Yogurt fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Texas Roadhouse, Whole Foods Market, with strongest over-indexing on Trader Joe's (2.29× the country average).

Demographically, the Yogurt audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yogurt fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yogurt profile in United States.

Audience size
12.6M
in United States
Gender
67.9%♀
32.1% male
Age
41.4
average years
Country rank
#2848
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yogurt fans

67.9% are female, 32.1% are male, average age 41.4.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Yogurt audience in United States
MetricValue
Female67.9%
Male32.1%
Average age41.4
Estimated audience size12,553,308
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Yogurt audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Yogurt audience comes from United States.

Worldwide audience distribution share by country for Yogurt
CountryShare
United States22.9%
Italy6.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogurt audience in United States is strongest.

Fig. 05

Top regions by affinity

Yogurt fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.45×
02Texas~1.5M1.35×
03New York~800K1.21×
04New Jersey~400K1.20×
05Louisiana~200K1.17×
06Oklahoma~200K1.17×
07Georgia~400K1.16×
08Arizona~300K1.15×
09Florida~1M1.13×
10Nevada~100K1.12×
11Washington~300K1.11×
12Hawaii~60K1.11×
13North Carolina~400K1.07×
14Massachusetts~300K1.07×
15Maryland~200K1.07×
16Virginia~300K1.06×
17Connecticut~100K1.05×
18Mississippi~100K1.02×
19Nebraska~60K1.02×
20Illinois~400K1.01×
21Minnesota~200K1.01×
22Pennsylvania~400K1.00×
23South Carolina~200K1.00×
24Alabama~200K1.00×
25Utah~100K1.00×
26Indiana~200K0.99×
27Oregon~100K0.98×
28New Mexico~60K0.98×
29Kansas~100K0.97×
30North Dakota~20K0.97×
31Michigan~300K0.96×
32Arkansas~100K0.96×
33Delaware~30K0.96×
34Kentucky~100K0.95×
35Idaho~60K0.95×
36Rhode Island~40K0.94×
37Tennessee~200K0.93×
38Missouri~200K0.93×
39Alaska~20K0.93×
40South Dakota~30K0.92×
41Ohio~400K0.91×
42Wisconsin~200K0.91×
43Iowa~90K0.90×
44Colorado~200K0.89×
45West Virginia~50K0.84×
46New Hampshire~40K0.80×
47Washington, District of Columbia~30K0.80×
48Maine~40K0.79×
49Montana~30K0.79×
50Vermont~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Yogurt, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yogurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yogurt audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages2.51×
02Jack in the BoxFood & Beverages2.36×
03Popeyes Louisiana KitchenFood & Beverages2.31×
04Trader Joe'sShopping2.29×
05Sprouts Farmers MarketShopping2.24×
067-ElevenShopping2.22×
07Texas RoadhouseFood & Beverages2.13×
08Culver'sFood & Beverages1.93×
09BurlingtonFashion & Accessoires1.91×
10Whole Foods MarketShopping1.89×
11MarshallsFashion & Accessoires1.75×
12Dollar TreeShopping1.70×
13CVS PharmacyShopping1.70×
14Macy'sShopping1.69×
15Dollar GeneralShopping1.59×
16AldiShopping1.58×
17Chick-fil-AFood & Beverages1.56×
18WalgreensShopping1.56×
19Google DocsInternet & Social Media1.55×
20Burger KingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yogurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yogurt audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.46×
Early Adopter MentalityPOWER1.40×
Healthy LifestyleBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yogurt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TravellingTHRILL0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yogurt have in United States?

Yogurt has an estimated audience of 12,553,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yogurt fans?

67.9% of Yogurt fans are female, 32.1% are male, with an average age of 41.4 years.

03

Which brands do Yogurt fans like most?

Yogurt fans show strongest brand affinity for Trader Joe's (2.29×), Texas Roadhouse (2.13×), and Whole Foods Market (1.89×) over the country average.

04

Where do Yogurt fans live in United States?

Yogurt fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Yogurt fans also like?

Beyond Yogurt itself, the audience over-indexes on Texas Roadhouse (2.13×), Whole Foods Market (1.89×), Popeyes Louisiana Kitchen (2.31×), and Macy's (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Yogurt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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