Rascasse Audience Intelligence

Yogurt Audience in Germany

A data profile of the people who buy, follow and care about Yogurt in Germany — modelled from more than twelve digital signal sources. Yogurt has an estimated audience of 1,840,728 people in Germany.

#15among Sweet in Germany#2075among Topic in Germany#175in Food & Beverages

The average Yogurt fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), More Nutrition, Rossmann, with strongest over-indexing on Müller (company) (2.96× the country average).

Demographically, the Yogurt audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yogurt fan in Germany is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Müller (company).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yogurt profile in Germany.

Audience size
1.8M
in Germany
Gender
65.8%♀
34.2% male
Age
40.9
average years
Country rank
#3653
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yogurt fans

65.8% are female, 34.2% are male, average age 40.9.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Yogurt audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age40.9
Estimated audience size1,840,728
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Yogurt audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Yogurt audience comes from Germany.

Worldwide audience distribution share by country for Yogurt
CountryShare
United States22.9%
Italy6.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogurt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yogurt fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.11×
02Sachsen~100K1.09×
03Nordrhein-Westfalen~400K1.08×
04Brandenburg~60K1.08×
05Sachsen-Anhalt~50K1.08×
06Thüringen~50K1.07×
07Rheinland-Pfalz~90K1.00×
08Baden-Württemberg~200K0.99×
09Mecklenburg-Vorpommern~30K0.98×
10Hessen~100K0.97×
11Schleswig-Holstein~60K0.97×
12Saarland~20K0.97×
13Hamburg~40K0.94×
14Berlin~80K0.93×
15Bayern~300K0.90×
16Bremen~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Yogurt, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yogurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yogurt audience
#·InterestCategoryAffinity×
01Paleolithic dietHealth3.74×
02ButterFood & Beverages3.31×
03Müller (company)Food & Beverages2.96×
04Dairy productFood & Beverages2.85×
05CheesecakeFood & Beverages2.66×
06Chocolate brownieFood & Beverages2.61×
07Sunday NaturalHealth1.98×
08Florian SilbereisenMusic & Radio1.87×
09CookbookFood & Beverages1.82×
10QVCMovies & TV1.75×
11Roland KaiserMusic & Radio1.73×
12Storm of LoveMovies & TV1.72×
13Gute Zeiten, schlechte ZeitenMovies & TV1.69×
14More NutritionHealth1.67×
15Let's Dance (German TV series)Movies & TV1.64×
16Ernsting's familyShopping1.63×
17RossmannShopping1.57×
18Wetter.comHome & Garden1.56×
19TchiboShopping1.55×
20Aral AGCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yogurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yogurt audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.38×
Pet OwnershipJOY1.14×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yogurt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yogurt have in Germany?

Yogurt has an estimated audience of 1,840,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yogurt fans?

65.8% of Yogurt fans are female, 34.2% are male, with an average age of 40.9 years.

03

Which brands do Yogurt fans like most?

Yogurt fans show strongest brand affinity for Müller (company) (2.96×), More Nutrition (1.67×), and Rossmann (1.57×) over the country average.

04

Where do Yogurt fans live in Germany?

Yogurt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Yogurt fans also like?

Beyond Yogurt itself, the audience over-indexes on More Nutrition (1.67×), Rossmann (1.57×), Sunday Natural (1.98×), and Gute Zeiten, schlechte Zeiten (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Yogurt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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