Yogurt Audience in Germany
Yogurt has an estimated audience of 1,840,728 people in Germany. 65.8% are female, 34.2% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Aral AG, Rossmann, More Nutrition.
The average Yogurt fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Aral AG, with strongest over-indexing on Gala (1.72× the country average). Demographically, the Yogurt audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Yogurt fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 40.9 |
| Estimated audience size | 1,840,728 |
Audience persona
The typical Yogurt fan in Germany is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 444,233 | 1.1× |
| Bayern | 266,552 | 0.9× |
| Baden-Württemberg | 247,037 | 0.98× |
| Niedersachsen | 201,604 | 1.13× |
| Hessen | 134,578 | 0.96× |
| Sachsen | 96,923 | 1.07× |
| Rheinland-Pfalz | 95,388 | 1.03× |
| Berlin | 76,413 | 0.93× |
| Brandenburg | 63,476 | 1.11× |
| Schleswig-Holstein | 62,773 | 0.95× |
| Sachsen-Anhalt | 52,878 | 1.11× |
| Thüringen | 48,706 | 1.04× |
| Hamburg | 39,675 | 0.95× |
| Mecklenburg-Vorpommern | 32,498 | 0.92× |
| Saarland | 20,776 | 0.92× |
| Bremen | 13,898 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.72× | News |
| Wetter.com | 1.56× | Home & Garden |
| Aral AG | 1.55× | Cars & Mobility |
| Rossmann | 1.57× | Shopping |
| More Nutrition | 1.67× | Health |
| Gute Zeiten, schlechte Zeiten | 1.69× | Movies & TV |
| Paleolithic diet | 3.74× | Health |
| Let's Dance (German TV series) | 1.64× | Movies & TV |
| Florian Silbereisen | 1.87× | Music & Radio |
| Butter | 3.31× | Food & Beverages |
| QVC | 1.75× | Movies & TV |
| Cookbook | 1.82× | Food & Beverages |
| Roland Kaiser | 1.73× | Music & Radio |
| Tchibo | 1.55× | Shopping |
| Dairy product | 2.85× | Food & Beverages |
| Sunday Natural | 1.98× | Health |
| Cheesecake | 2.66× | Food & Beverages |
| Storm of Love | 1.72× | Movies & TV |
| Chocolate brownie | 2.61× | Food & Beverages |
| Ernsting's family | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
See Yogurt audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Yogurt have in Germany?
Yogurt has an estimated audience of 1,840,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yogurt fans?
65.8% of Yogurt fans are female, 34.2% are male, with an average age of 40.9 years.
Which brands do Yogurt fans like most?
Yogurt fans show strongest brand affinity for Gala (1.72×), Wetter.com (1.56×), and Aral AG (1.55×) over the country average.
Where do Yogurt fans live in Germany?
Yogurt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 444,233), Bayern (reach 266,552), and Baden-Württemberg (reach 247,037). These three regions account for the largest share of the active audience.
What other brands do Yogurt fans also like?
Beyond Yogurt itself, the audience over-indexes on Wetter.com (1.56×), Aral AG (1.55×), Rossmann (1.57×), and More Nutrition (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.