Butter Audience in Germany
Butter has an estimated audience of 2,135,581 people in Germany. 67.6% are female, 32.4% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Picnic, Progressive rock, Home Office, Stradivarius.
The average Butter fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Picnic, Progressive rock, with strongest over-indexing on Rossmann (1.61× the country average). Demographically, the Butter audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Butter fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.7 |
| Estimated audience size | 2,135,581 |
Audience persona
The typical Butter fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 411,176 | 0.88× |
| Bayern | 334,661 | 0.97× |
| Baden-Württemberg | 280,685 | 0.96× |
| Niedersachsen | 212,360 | 1.02× |
| Hessen | 139,271 | 0.86× |
| Sachsen | 133,064 | 1.27× |
| Berlin | 100,200 | 1.05× |
| Rheinland-Pfalz | 94,797 | 0.89× |
| Brandenburg | 79,901 | 1.21× |
| Schleswig-Holstein | 70,998 | 0.93× |
| Sachsen-Anhalt | 70,917 | 1.28× |
| Thüringen | 62,077 | 1.14× |
| Hamburg | 41,518 | 0.86× |
| Mecklenburg-Vorpommern | 41,155 | 1.01× |
| Saarland | 24,029 | 0.92× |
| Bremen | 13,809 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.61× | Shopping |
| Picnic | 7.14× | Kids & Family |
| Progressive rock | 2.53× | Music & Radio |
| Home Office | 1.72× | Business & Career |
| Stradivarius | 1.81× | Shopping |
| Škoda Kodiaq | 1.91× | Cars & Mobility |
| Esra Erol | 4.89× | Movies & TV |
| Corfu (regional unit) | 2.28× | Travel & Leisure |
| Keeper (password manager) | 3× | Technology & Electronics |
| Home Delivery | 1.77× | Food & Beverages |
| The Hunt (2012 film) | 2.22× | Movies & TV |
| Volvo V60 | 2.28× | Cars & Mobility |
| Coworking | 1.75× | Business & Career |
| Liberace | 2.53× | Music & Radio |
| Solo climbing | 1.62× | Sports |
| 1984 - George Orwell | 6.12× | Literature |
| La Crosse, Wisconsin | 2.18× | Travel & Leisure |
| Vijesti.ba | 1.57× | News |
| Homesteading | 2.36× | Home & Garden |
| Competitive dance | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Tradition | CONSERVATISM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.27 |
| Convenience Orientation | PREMIUM | 1.25 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 8.1% |
| United Kingdom | 5.7% |
See Butter audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Butter have in Germany?
Butter has an estimated audience of 2,135,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Butter fans?
67.6% of Butter fans are female, 32.4% are male, with an average age of 42.7 years.
Which brands do Butter fans like most?
Butter fans show strongest brand affinity for Rossmann (1.61×), Picnic (7.14×), and Progressive rock (2.53×) over the country average.
Where do Butter fans live in Germany?
Butter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 411,176), Bayern (reach 334,661), and Baden-Württemberg (reach 280,685). These three regions account for the largest share of the active audience.
What other brands do Butter fans also like?
Beyond Butter itself, the audience over-indexes on Picnic (7.14×), Progressive rock (2.53×), Home Office (1.72×), and Stradivarius (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.