Latte macchiato Audience in Germany
Latte macchiato has an estimated audience of 364,645 people in Germany. 61.9% are female, 38.1% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Butter, Half Baked, Buttermilk, Hot chocolate, QVC.
The average Latte macchiato fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Butter, Half Baked, Buttermilk, with strongest over-indexing on Butter (9.61× the country average). Demographically, the Latte macchiato audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Latte macchiato fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.5 |
| Estimated audience size | 364,645 |
Audience persona
The typical Latte macchiato fan in Germany is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Butter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,289 | 1.17× |
| Bayern | 56,728 | 0.97× |
| Baden-Württemberg | 49,501 | 0.99× |
| Niedersachsen | 39,474 | 1.11× |
| Hessen | 31,039 | 1.12× |
| Sachsen | 18,144 | 1.01× |
| Berlin | 17,542 | 1.08× |
| Rheinland-Pfalz | 17,086 | 0.94× |
| Schleswig-Holstein | 13,571 | 1.04× |
| Hamburg | 10,432 | 1.27× |
| Brandenburg | 9,371 | 0.83× |
| Thüringen | 8,265 | 0.89× |
| Sachsen-Anhalt | 8,104 | 0.86× |
| Mecklenburg-Vorpommern | 6,654 | 0.96× |
| Saarland | 3,815 | 0.85× |
| Bremen | 2,883 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Butter | 9.61× | Food & Beverages |
| Half Baked | 42.12× | Movies & TV |
| Buttermilk | 26.19× | Food & Beverages |
| Hot chocolate | 5.23× | Food & Beverages |
| QVC | 2.6× | Movies & TV |
| Costa Coffee | 11.87× | Food & Beverages |
| Aral AG | 1.85× | Cars & Mobility |
| Espresso | 3.09× | Food & Beverages |
| Chocolate brownie | 4.31× | Food & Beverages |
| REWE | 1.52× | Shopping |
| Gala | 1.65× | News |
| Kaufland | 1.53× | Shopping |
| Wetter.com | 1.63× | Home & Garden |
| Tchibo | 2.03× | Shopping |
| Deichmann | 1.65× | Shopping |
| Roland Kaiser | 2.17× | Music & Radio |
| Commerzbank | 1.53× | Business & Career |
| Cappuccino | 3.13× | Food & Beverages |
| Florian Silbereisen | 2.2× | Music & Radio |
| Bonprix | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Healthy Lifestyle | BALANCE | 1.62 |
| DIY Mentality | THRILL | 1.53 |
| Sustainability | BALANCE | 1.44 |
| Indulgence | JOY | 1.44 |
| Quality Awareness | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Germany | 15.4% |
| Netherlands | 4.5% |
See Latte macchiato audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Latte macchiato have in Germany?
Latte macchiato has an estimated audience of 364,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latte macchiato fans?
61.9% of Latte macchiato fans are female, 38.1% are male, with an average age of 42.5 years.
Which brands do Latte macchiato fans like most?
Latte macchiato fans show strongest brand affinity for Butter (9.61×), Half Baked (42.12×), and Buttermilk (26.19×) over the country average.
Where do Latte macchiato fans live in Germany?
Latte macchiato fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,289), Bayern (reach 56,728), and Baden-Württemberg (reach 49,501). These three regions account for the largest share of the active audience.
What other brands do Latte macchiato fans also like?
Beyond Latte macchiato itself, the audience over-indexes on Half Baked (42.12×), Buttermilk (26.19×), Hot chocolate (5.23×), and QVC (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latte macchiato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.