Rascasse Audience Intelligence

Soft drinks Audience in Germany

A data profile of the people who buy, follow and care about Soft drinks in Germany — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 5,114,609 people in Germany.

#4among Beverage in Germany#641among Topic in Germany#56in Food & Beverages

The average Soft drinks fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Burger King, Rossmann, Kaufland, with strongest over-indexing on Burger King (2.13× the country average).

Demographically, the Soft drinks audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soft drinks fan in Germany is balanced, around 38.6 years old, with strong Social Media Usage tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soft drinks profile in Germany.

Audience size
5.1M
in Germany
Gender
54.7%♀
45.3% male
Age
38.6
average years
Country rank
#1030
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soft drinks fans

54.7% are female, 45.3% are male, average age 38.6.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Soft drinks audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age38.6
Estimated audience size5,114,609
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Soft drinks audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Soft drinks audience comes from Germany.

Worldwide audience distribution share by country for Soft drinks
CountryShare
United States16.2%
Japan7.8%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soft drinks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soft drinks fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.23×
02Sachsen~300K1.22×
03Hessen~500K1.18×
04Thüringen~200K1.18×
05Berlin~300K1.14×
06Brandenburg~200K1.02×
07Niedersachsen~500K1.01×
08Bremen~40K1.01×
09Hamburg~100K0.98×
10Mecklenburg-Vorpommern~100K0.98×
11Bayern~800K0.95×
12Baden-Württemberg~700K0.95×
13Saarland~50K0.87×
14Schleswig-Holstein~200K0.86×
15Rheinland-Pfalz~200K0.85×
16Nordrhein-Westfalen~900K0.78×
Fig. 06

Affinity by region

Affinity by region — Soft drinks, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soft drinks audience
#·InterestCategoryAffinity×
01Coca-ColaFood & Beverages4.02×
02Chicken (food)Food & Beverages3.55×
03French cuisineFood & Beverages2.70×
04KFCFood & Beverages2.35×
05Burger KingFood & Beverages2.13×
06SubwayFood & Beverages2.09×
07Italian cuisineFood & Beverages1.81×
08RossmannShopping1.79×
09TransfermarktSports1.69×
10TeaFood & Beverages1.69×
11McDonald'sFood & Beverages1.64×
12Distilled beverageFood & Beverages1.61×
13More NutritionHealth1.58×
14DessertsFood & Beverages1.56×
15Müller (company)Food & Beverages1.53×
16BarbecueFood & Beverages1.53×
17MeatFood & Beverages1.53×
18RecipesFood & Beverages1.52×
19KauflandShopping1.51×
20DeichmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soft drinks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soft drinks audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.09×
Healthy LifestyleBALANCE1.08×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soft drinks audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Urban LifestyleOPEN0.90×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soft drinks have in Germany?

Soft drinks has an estimated audience of 5,114,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soft drinks fans?

54.7% of Soft drinks fans are female, 45.3% are male, with an average age of 38.6 years.

03

Which brands do Soft drinks fans like most?

Soft drinks fans show strongest brand affinity for Burger King (2.13×), Rossmann (1.79×), and Kaufland (1.51×) over the country average.

04

Where do Soft drinks fans live in Germany?

Soft drinks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Soft drinks fans also like?

Beyond Soft drinks itself, the audience over-indexes on Rossmann (1.79×), Kaufland (1.51×), Müller (company) (1.53×), and McDonald's (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Soft drinks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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