Soft drinks Audience in Germany
Soft drinks has an estimated audience of 5,114,609 people in Germany. 54.7% are female, 45.3% are male, average age 38.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Burger King, Rossmann, Kaufland, Transfermarkt, Recipes.
The average Soft drinks fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Burger King, Rossmann, Kaufland, with strongest over-indexing on Burger King (2.13× the country average). Demographically, the Soft drinks audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Soft drinks fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.6 |
| Estimated audience size | 5,114,609 |
Audience persona
The typical Soft drinks fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 758,952 | 0.92× |
| Baden-Württemberg | 665,880 | 0.95× |
| Nordrhein-Westfalen | 622,726 | 0.56× |
| Niedersachsen | 527,707 | 1.06× |
| Hessen | 477,143 | 1.22× |
| Sachsen | 336,206 | 1.34× |
| Berlin | 281,353 | 1.23× |
| Rheinland-Pfalz | 196,819 | 0.77× |
| Brandenburg | 173,099 | 1.09× |
| Thüringen | 168,873 | 1.3× |
| Sachsen-Anhalt | 164,009 | 1.24× |
| Schleswig-Holstein | 146,817 | 0.8× |
| Hamburg | 107,857 | 0.93× |
| Mecklenburg-Vorpommern | 97,554 | 1× |
| Bremen | 43,924 | 1× |
| Saarland | 36,470 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 2.13× | Food & Beverages |
| Rossmann | 1.79× | Shopping |
| Kaufland | 1.51× | Shopping |
| Transfermarkt | 1.69× | Sports |
| Recipes | 1.52× | Food & Beverages |
| KFC | 2.35× | Food & Beverages |
| Deichmann | 1.5× | Shopping |
| Barbecue | 1.53× | Food & Beverages |
| Coca-Cola | 4.02× | Food & Beverages |
| More Nutrition | 1.58× | Health |
| Galatasaray S.K. | 1.51× | Sports |
| Tea | 1.69× | Food & Beverages |
| Chicken (food) | 3.55× | Food & Beverages |
| Subway | 2.09× | Food & Beverages |
| Italian cuisine | 1.81× | Food & Beverages |
| McDonald's | 1.64× | Food & Beverages |
| Meat | 1.53× | Food & Beverages |
| French cuisine | 2.7× | Food & Beverages |
| Distilled beverage | 1.61× | Food & Beverages |
| Desserts | 1.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.14 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
See Soft drinks audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Espresso (4,901,022)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Soft drinks have in Germany?
Soft drinks has an estimated audience of 5,114,609 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Soft drinks fans?
54.7% of Soft drinks fans are female, 45.3% are male, with an average age of 38.6 years.
Which brands do Soft drinks fans like most?
Soft drinks fans show strongest brand affinity for Burger King (2.13×), Rossmann (1.79×), and Kaufland (1.51×) over the country average.
Where do Soft drinks fans live in Germany?
Soft drinks fans in Germany are most concentrated in Bayern (reach 758,952), Baden-Württemberg (reach 665,880), and Nordrhein-Westfalen (reach 622,726). These three regions account for the largest share of the active audience.
What other brands do Soft drinks fans also like?
Beyond Soft drinks itself, the audience over-indexes on Rossmann (1.79×), Kaufland (1.51×), Transfermarkt (1.69×), and Recipes (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.