Soft drinks Audience in Mexico
Soft drinks has an estimated audience of 5,305,717 people in Mexico. 53.2% are female, 46.8% are male, average age 32.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Coca-Cola, Nursery rhyme, Head and Shoulders (story), Fanta, National Car Rental.
The average Soft drinks fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Coca-Cola, Nursery rhyme, Head and Shoulders (story), with strongest over-indexing on Coca-Cola (1.85× the country average). Demographically, the Soft drinks audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Soft drinks fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 32.7 |
| Estimated audience size | 5,305,717 |
Audience persona
The typical Soft drinks fan in Mexico is balanced, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Coca-Cola.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,015,997 | 1.39× |
| Distrito Federal | 630,624 | 0.9× |
| Jalisco | 541,558 | 1.38× |
| Nuevo Leon | 489,031 | 1.54× |
| Baja California | 281,230 | 1.28× |
| Tamaulipas | 263,850 | 1.49× |
| Puebla | 256,855 | 0.91× |
| Veracruz (state) | 223,963 | 0.72× |
| Chihuahua | 188,383 | 1.03× |
| Guanajuato | 176,882 | 0.7× |
| Yucatan | 141,795 | 1.29× |
| Coahuila de Zaragoza | 122,918 | 0.77× |
| Michoacan de Ocampo | 110,531 | 0.6× |
| Guerrero | 108,848 | 0.81× |
| Sinaloa | 101,720 | 0.72× |
| Hidalgo | 94,452 | 0.73× |
| Chiapas | 90,542 | 0.57× |
| Oaxaca | 84,995 | 0.58× |
| Baja California Sur | 74,291 | 1.75× |
| Morelos | 64,403 | 0.7× |
| Aguascalientes | 61,951 | 0.92× |
| Zacatecas | 61,111 | 0.91× |
| Durango | 60,469 | 0.82× |
| Nayarit | 56,645 | 1.1× |
| Tlaxcala | 52,623 | 0.86× |
| Campeche | 48,639 | 1.2× |
| Colima | 44,613 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coca-Cola | 1.85× | Food & Beverages |
| Nursery rhyme | 1.53× | Kids & Family |
| Head and Shoulders (story) | 1.88× | Beauty & Wellness |
| Fanta | 1.68× | Food & Beverages |
| National Car Rental | 1.56× | Cars & Mobility |
| Psyllium | 1.67× | Health |
| Dr Pepper | 1.54× | Food & Beverages |
| Royal Armoured Corps | 1.56× | Politics & Society |
| Stage lighting | 1.55× | Home & Garden |
| The Cell | 1.56× | Movies & TV |
| Co-sleeping | 1.5× | Kids & Family |
| 7 Up | 1.81× | Food & Beverages |
| Colgate Raiders football | 1.52× | Sports |
| TL Novelas | 1.51× | Movies & TV |
| Brain Games (National Geographic) | 1.51× | Movies & TV |
| novation | 1.57× | Music & Radio |
| Sparring | 1.53× | Sports |
| Club Mate | 1.63× | Food & Beverages |
| Head & Shoulders | 1.52× | Beauty & Wellness |
| Movistar MX | 1.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.72 |
| Travelling | THRILL | 1.33 |
| Risk Appetite | THRILL | 1.29 |
| Spirituality | BALANCE | 1.15 |
| Urban Lifestyle | OPEN | 1 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
See Soft drinks audiences in other countries
More Beverage audiences in Mexico
- Water (7,019,511)
- Milk (5,710,736)
- Tea (4,484,110)
- Energy drinks (2,642,520)
- Coffea (2,139,278)
Frequently asked questions
How many fans does Soft drinks have in Mexico?
Soft drinks has an estimated audience of 5,305,717 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Soft drinks fans?
53.2% of Soft drinks fans are female, 46.8% are male, with an average age of 32.7 years.
Which brands do Soft drinks fans like most?
Soft drinks fans show strongest brand affinity for Coca-Cola (1.85×), Nursery rhyme (1.53×), and Head and Shoulders (story) (1.88×) over the country average.
Where do Soft drinks fans live in Mexico?
Soft drinks fans in Mexico are most concentrated in State of Mexico (reach 1,015,997), Distrito Federal (reach 630,624), and Jalisco (reach 541,558). These three regions account for the largest share of the active audience.
What other brands do Soft drinks fans also like?
Beyond Soft drinks itself, the audience over-indexes on Nursery rhyme (1.53×), Head and Shoulders (story) (1.88×), Fanta (1.68×), and National Car Rental (1.56×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.