A data profile of the people who buy, follow and care about Soft drinks in Mexico — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 5,305,717 people in Mexico.
The average Soft drinks fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Coca-Cola, Nursery rhyme, Head and Shoulders (story), with strongest over-indexing on Coca-Cola (1.85× the country average).
Demographically, the Soft drinks audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Soft drinks fan in Mexico is balanced, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Coca-Cola.
The key figures that characterise the Soft drinks profile in Mexico.
53.2% are female, 46.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 32.7 |
| Estimated audience size | 5,305,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Soft drinks audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~400K | 1.31× | |
| 02 | State of Mexico | ~900K | 1.28× | |
| 03 | Jalisco | ~500K | 1.22× | |
| 04 | Tamaulipas | ~200K | 1.13× | |
| 05 | Baja California Sur | ~50K | 1.13× | |
| 06 | Baja California | ~200K | 1.11× | |
| 07 | Yucatan | ~100K | 1.08× | |
| 08 | Colima | ~40K | 1.04× | |
| 09 | Campeche | ~40K | 1.02× | |
| 10 | Chihuahua | ~200K | 1.01× | |
| 11 | Nayarit | ~50K | 1.01× | |
| 12 | Zacatecas | ~70K | 0.99× | |
| 13 | Aguascalientes | ~70K | 0.99× | |
| 14 | Tlaxcala | ~60K | 0.99× | |
| 15 | Durango | ~70K | 0.98× | |
| 16 | Puebla | ~300K | 0.97× | |
| 17 | Guerrero | ~100K | 0.97× | |
| 18 | Morelos | ~90K | 0.96× | |
| 19 | Coahuila de Zaragoza | ~200K | 0.95× | |
| 20 | Hidalgo | ~100K | 0.95× | |
| 21 | Distrito Federal | ~700K | 0.94× | |
| 22 | Chiapas | ~200K | 0.94× | |
| 23 | Oaxaca | ~100K | 0.94× | |
| 24 | Sinaloa | ~100K | 0.94× | |
| 25 | Michoacan de Ocampo | ~200K | 0.93× | |
| 26 | Veracruz (state) | ~300K | 0.92× | |
| 27 | Guanajuato | ~200K | 0.92× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Head and Shoulders (story) | Beauty & Wellness | 1.88× | ||
| 02 | Coca-Cola | Food & Beverages | 1.85× | ||
| 03 | 7 Up | Food & Beverages | 1.81× | ||
| 04 | Fanta | Food & Beverages | 1.68× | ||
| 05 | Psyllium | Health | 1.67× | ||
| 06 | Club Mate | Food & Beverages | 1.63× | ||
| 07 | novation | Music & Radio | 1.57× | ||
| 08 | National Car Rental | Cars & Mobility | 1.56× | ||
| 09 | Royal Armoured Corps | Politics & Society | 1.56× | ||
| 10 | The Cell | Movies & TV | 1.56× | ||
| 11 | Stage lighting | Home & Garden | 1.55× | ||
| 12 | Dr Pepper | Food & Beverages | 1.54× | ||
| 13 | Nursery rhyme | Kids & Family | 1.53× | ||
| 14 | Sparring | Sports | 1.53× | ||
| 15 | Colgate Raiders football | Sports | 1.52× | ||
| 16 | Head & Shoulders | Beauty & Wellness | 1.52× | ||
| 17 | Movistar MX | Brand | 1.52× | ||
| 18 | TL Novelas | Movies & TV | 1.51× | ||
| 19 | Brain Games (National Geographic) | Movies & TV | 1.51× | ||
| 20 | Co-sleeping | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Community Orientation | OPEN | 0.66× | |
| Design Affinity | PREMIUM | 0.66× |
Soft drinks has an estimated audience of 5,305,717 people in Mexico, concentrated in State of Mexico and Distrito Federal.
53.2% of Soft drinks fans are female, 46.8% are male, with an average age of 32.7 years.
Soft drinks fans show strongest brand affinity for Coca-Cola (1.85×), Nursery rhyme (1.53×), and Head and Shoulders (story) (1.88×) over the country average.
Soft drinks fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Nursery rhyme (1.53×), Head and Shoulders (story) (1.88×), Fanta (1.68×), and National Car Rental (1.56×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.