Soft drinks Audience in Brazil
Soft drinks has an estimated audience of 11,104,167 people in Brazil. 61.8% are female, 38.2% are male, average age 39.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Coca-Cola, Burger King, Juice, McDonald's, Assaí.
The average Soft drinks fan in Brazil is 39.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Coca-Cola, Burger King, Juice, with strongest over-indexing on Coca-Cola (2.58× the country average). Demographically, the Soft drinks audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Soft drinks fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.5 |
| Estimated audience size | 11,104,167 |
Audience persona
The typical Soft drinks fan in Brazil is more female, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Coca-Cola.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,729,347 | 1.29× |
| Rio de Janeiro | 1,375,581 | 1.32× |
| Minas Gerais | 1,013,468 | 0.88× |
| Paraná | 927,330 | 1.37× |
| Santa Catarina | 680,955 | 1.34× |
| Rio Grande do Sul | 680,238 | 1.04× |
| Bahia | 563,086 | 0.77× |
| Pernambuco | 444,865 | 0.87× |
| Ceará | 391,150 | 0.81× |
| Goiás | 312,245 | 0.74× |
| Pará | 271,978 | 0.75× |
| Espírito Santo | 229,743 | 0.99× |
| Paraíba | 209,791 | 0.94× |
| Federal District | 189,714 | 1.03× |
| Maranhão | 156,074 | 0.56× |
| Rio Grande do Norte | 145,826 | 0.79× |
| Amazonas | 126,261 | 0.65× |
| Alagoas | 115,964 | 0.72× |
| Mato Grosso | 109,492 | 0.53× |
| Mato Grosso do Sul | 107,548 | 0.66× |
| Piauí | 100,168 | 0.65× |
| Sergipe | 96,216 | 0.83× |
| Rondônia | 87,351 | 0.94× |
| Amapá | 76,744 | 1.95× |
| Roraima | 73,925 | 2.36× |
| Tocantins | 70,795 | 0.96× |
| Acre | 48,939 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coca-Cola | 2.58× | Food & Beverages |
| Burger King | 1.77× | Food & Beverages |
| Juice | 1.66× | Food & Beverages |
| McDonald's | 1.77× | Food & Beverages |
| Assaí | 1.82× | Food & Beverages |
| Atacadão | 1.5× | Shopping |
| Subway | 1.77× | Food & Beverages |
| Revenue | 1.54× | Business & Career |
| Sandwich | 1.53× | Food & Beverages |
| Lindås | 1.54× | Travel & Leisure |
| Manicure | 1.54× | Beauty & Wellness |
| Eudora (email client) | 1.57× | Technology & Electronics |
| Cacau Show | 1.54× | Food & Beverages |
| Clube de Regatas Brasil | 1.52× | Sports |
| KFC | 2.18× | Food & Beverages |
| Pizza Hut | 1.92× | Food & Beverages |
| Edu Guedes | 1.68× | Food & Beverages |
| Magic City (TV series) | 1.64× | Movies & TV |
| Vestcasa | 1.68× | Shopping |
| Middle Eastern cuisine | 1.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.51 |
| Urban Lifestyle | OPEN | 1.16 |
| Creativity | OPEN | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Spirituality | BALANCE | 1.12 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
See Soft drinks audiences in other countries
More Beverage audiences in Brazil
- Water (14,072,719)
- Tea (13,119,455)
- Milk (10,080,194)
- Energy drinks (5,692,250)
- Espresso (3,879,996)
Frequently asked questions
How many fans does Soft drinks have in Brazil?
Soft drinks has an estimated audience of 11,104,167 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Soft drinks fans?
61.8% of Soft drinks fans are female, 38.2% are male, with an average age of 39.5 years.
Which brands do Soft drinks fans like most?
Soft drinks fans show strongest brand affinity for Coca-Cola (2.58×), Burger King (1.77×), and Juice (1.66×) over the country average.
Where do Soft drinks fans live in Brazil?
Soft drinks fans in Brazil are most concentrated in São Paulo (reach 3,729,347), Rio de Janeiro (reach 1,375,581), and Minas Gerais (reach 1,013,468). These three regions account for the largest share of the active audience.
What other brands do Soft drinks fans also like?
Beyond Soft drinks itself, the audience over-indexes on Burger King (1.77×), Juice (1.66×), McDonald's (1.77×), and Assaí (1.82×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.