A data profile of the people who buy, follow and care about Habib's in Brazil — modelled from more than twelve digital signal sources. Habib's has an estimated audience of 3,898,821 people in Brazil.
The average Habib's fan in Brazil is 35.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Paraná.
Top brand affinities include Subway, Burger King, Barbie, with strongest over-indexing on Subway (5.74× the country average).
Demographically, the Habib's audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Habib's fan in Brazil is more female, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Subway.
The key figures that characterise the Habib's profile in Brazil.
68.1% are female, 31.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 35.9 |
| Estimated audience size | 3,898,821 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide Habib's audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 88.8% |
| India | 2.5% |
| Colombia | 1.0% |
Where the Habib's audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2K | 5.00× | |
| 02 | Paraná | <1K | 2.59× | |
| 03 | Rio de Janeiro | <1K | 2.58× | |
| 04 | Federal District | <1K | 1.97× | |
| 05 | Ceará | <1K | 1.85× | |
| 06 | Pernambuco | <1K | 1.78× | |
| 07 | Rio Grande do Sul | <1K | 1.19× | |
| 08 | Pará | <1K | 1.10× | |
| 09 | Amazonas | <1K | 1.10× | |
| 10 | Minas Gerais | <1K | 1.06× | |
| 11 | Santa Catarina | <1K | 0.94× | |
| 12 | Rio Grande do Norte | <1K | 0.77× | |
| 13 | Goiás | <1K | 0.75× | |
| 14 | Paraíba | <1K | 0.73× | |
| 15 | Bahia | <1K | 0.71× | |
| 16 | Alagoas | <1K | 0.65× | |
| 17 | Roraima | <1K | 0.64× | |
| 18 | Acre | <1K | 0.63× | |
| 19 | Amapá | <1K | 0.59× | |
| 20 | Rondônia | <1K | 0.42× | |
| 21 | Tocantins | <1K | 0.42× | |
| 22 | Mato Grosso do Sul | <1K | 0.40× | |
| 23 | Sergipe | <1K | 0.40× | |
| 24 | Espírito Santo | <1K | 0.34× | |
| 25 | Piauí | <1K | 0.34× | |
| 26 | Mato Grosso | <1K | 0.30× | |
| 27 | Maranhão | <1K | 0.28× |
The strongest cross-interests of the Habib's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Femina (India) | Kids & Family | 15.14× | ||
| 02 | Wendy's | Food & Beverages | 10.54× | ||
| 03 | Edson & Hudson | Music & Radio | 7.36× | ||
| 04 | Gabi (footballer) | Sports | 7.10× | ||
| 05 | Giraffas | Food & Beverages | 7.01× | ||
| 06 | Cheddar cheese | Food & Beverages | 5.89× | ||
| 07 | Subway | Food & Beverages | 5.74× | ||
| 08 | Outback Steakhouse | Food & Beverages | 4.40× | ||
| 09 | Outback | Travel & Leisure | 4.17× | ||
| 10 | KFC | Food & Beverages | 4.05× | ||
| 11 | Burger King | Food & Beverages | 3.33× | ||
| 12 | Pizza Hut | Food & Beverages | 3.10× | ||
| 13 | McDonald's | Food & Beverages | 2.51× | ||
| 14 | Bad Bunny | Music & Radio | 2.40× | ||
| 15 | French fries | Food & Beverages | 2.22× | ||
| 16 | Fast food | Food & Beverages | 1.87× | ||
| 17 | Fast food restaurants | Food & Beverages | 1.81× | ||
| 18 | Sandwich | Food & Beverages | 1.80× | ||
| 19 | Pizza | Food & Beverages | 1.77× | ||
| 20 | Barbie | Movies & TV | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Indulgence | JOY | 1.24× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Sustainability | BALANCE | 0.91× | |
| Tradition | CONSERVATISM | 0.92× |
Habib's's target market in Brazil covers an estimated 3,898,821 people, concentrated in São Paulo and Rio de Janeiro.
68.1% of the Habib's audience are female, 31.9% are male, with an average age of 35.9 years.
Habib's fans show strongest brand affinity for Subway (5.74×), Burger King (3.33×), and Barbie (1.74×) over the country average.
Habib's fans in Brazil are most concentrated in São Paulo (reach ~2K), Rio de Janeiro (reach <1K), and Paraná (reach <1K). These three regions account for the largest share of the active audience.
Beyond Habib's itself, the audience over-indexes on Burger King (3.33×), Barbie (1.74×), McDonald's (2.51×), and Femina (India) (15.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Habib's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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