Burger King Audience in Brazil
Burger King has an estimated audience of 9,706,654 people in Brazil. 62.1% are female, 37.9% are male, average age 36.0. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Scooby-Doo, McDonald's, Subway, Hamburger, Andressa Urach.
The average Burger King fan in Brazil is 36.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Scooby-Doo, McDonald's, Subway, with strongest over-indexing on Scooby-Doo (1.59× the country average). Demographically, the Burger King audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burger King fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.0 |
| Estimated audience size | 9,706,654 |
Audience persona
The typical Burger King fan in Brazil is more female, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Scooby-Doo.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,204,108 | 2.06× |
| Rio de Janeiro | 1,254,157 | 1.38× |
| Minas Gerais | 1,229,324 | 1.22× |
| Paraná | 1,027,278 | 1.73× |
| Santa Catarina | 553,908 | 1.25× |
| Goiás | 512,208 | 1.38× |
| Rio Grande do Sul | 468,367 | 0.82× |
| Bahia | 421,796 | 0.66× |
| Federal District | 397,618 | 2.46× |
| Pernambuco | 366,373 | 0.82× |
| Mato Grosso do Sul | 303,248 | 2.14× |
| Ceará | 259,278 | 0.61× |
| Pará | 230,738 | 0.73× |
| Espírito Santo | 207,334 | 1.03× |
| Mato Grosso | 170,300 | 0.94× |
| Amazonas | 159,712 | 0.95× |
| Alagoas | 145,158 | 1.03× |
| Sergipe | 143,363 | 1.42× |
| Paraíba | 133,247 | 0.68× |
| Maranhão | 88,294 | 0.36× |
| Rio Grande do Norte | 81,884 | 0.51× |
| Tocantins | 59,133 | 0.92× |
| Piauí | 35,064 | 0.26× |
| Amapá | 28,772 | 0.84× |
| Rondônia | 23,734 | 0.29× |
| Roraima | 8,836 | 0.32× |
| Acre | 6,943 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 1.59× | Movies & TV |
| McDonald's | 2.22× | Food & Beverages |
| Subway | 2.18× | Food & Beverages |
| Hamburger | 1.69× | Food & Beverages |
| Andressa Urach | 1.51× | Fashion & Accessoires |
| Soft drinks | 1.57× | Food & Beverages |
| Snack food | 1.59× | Food & Beverages |
| Sandwich | 1.79× | Food & Beverages |
| French fries | 2× | Food & Beverages |
| Assaí | 1.52× | Food & Beverages |
| Magic City (TV series) | 2.2× | Movies & TV |
| Pizza Hut | 2.36× | Food & Beverages |
| KFC | 2.6× | Food & Beverages |
| Coca-Cola | 1.74× | Food & Beverages |
| CIEE | 1.52× | Business & Career |
| Edu Guedes | 1.66× | Food & Beverages |
| Vestcasa | 1.69× | Shopping |
| Cheeseburger | 1.72× | Food & Beverages |
| Patati Patatá | 1.59× | Music & Radio |
| Ferrero Rocher | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Quality Awareness | PREMIUM | 1.04 |
| Indulgence | JOY | 1.02 |
| Pet Ownership | JOY | 1.02 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Germany | 7.2% |
| Brazil | 5.5% |
See Burger King audiences in other countries
More Fast food restaurants audiences in Brazil
- McDonald's (8,554,958)
- Subway (7,130,407)
- Pizza Hut (3,166,661)
- KFC (2,460,784)
- Domino's Pizza (1,628,877)
Frequently asked questions
How many fans does Burger King have in Brazil?
Burger King has an estimated audience of 9,706,654 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Burger King fans?
62.1% of Burger King fans are female, 37.9% are male, with an average age of 36.0 years.
Which brands do Burger King fans like most?
Burger King fans show strongest brand affinity for Scooby-Doo (1.59×), McDonald's (2.22×), and Subway (2.18×) over the country average.
Where do Burger King fans live in Brazil?
Burger King fans in Brazil are most concentrated in São Paulo (reach 5,204,108), Rio de Janeiro (reach 1,254,157), and Minas Gerais (reach 1,229,324). These three regions account for the largest share of the active audience.
What other brands do Burger King fans also like?
Beyond Burger King itself, the audience over-indexes on McDonald's (2.22×), Subway (2.18×), Hamburger (1.69×), and Andressa Urach (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.