A data profile of the people who buy, follow and care about Burger King in Brazil — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 9,706,654 people in Brazil.
The average Burger King fan in Brazil is 36.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include McDonald's, Scooby-Doo, Subway, with strongest over-indexing on McDonald's (2.22× the country average).
Demographically, the Burger King audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Burger King fan in Brazil is more female, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for McDonald's.
The key figures that characterise the Burger King profile in Brazil.
62.1% are female, 37.9% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.0 |
| Estimated audience size | 9,706,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Burger King audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~400K | 2.46× | |
| 02 | Mato Grosso do Sul | ~300K | 2.14× | |
| 03 | São Paulo | ~5M | 2.06× | |
| 04 | Paraná | ~1M | 1.73× | |
| 05 | Sergipe | ~100K | 1.41× | |
| 06 | Rio de Janeiro | ~1.5M | 1.38× | |
| 07 | Goiás | ~500K | 1.38× | |
| 08 | Santa Catarina | ~600K | 1.24× | |
| 09 | Minas Gerais | ~1M | 1.22× | |
| 10 | Espírito Santo | ~200K | 1.03× | |
| 11 | Alagoas | ~100K | 1.03× | |
| 12 | Amazonas | ~200K | 0.95× | |
| 13 | Mato Grosso | ~200K | 0.94× | |
| 14 | Tocantins | ~60K | 0.92× | |
| 15 | Amapá | ~30K | 0.84× | |
| 16 | Rio Grande do Sul | ~500K | 0.82× | |
| 17 | Pernambuco | ~400K | 0.82× | |
| 18 | Pará | ~200K | 0.73× | |
| 19 | Paraíba | ~100K | 0.68× | |
| 20 | Bahia | ~400K | 0.66× | |
| 21 | Ceará | ~300K | 0.61× | |
| 22 | Rio Grande do Norte | ~80K | 0.51× | |
| 23 | Roraima | ~10K | 0.41× | |
| 24 | Maranhão | ~90K | 0.37× | |
| 25 | Rondônia | ~30K | 0.33× | |
| 26 | Acre | ~10K | 0.33× | |
| 27 | Piauí | ~40K | 0.29× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chili's | Food & Beverages | 2.85× | ||
| 02 | KFC | Food & Beverages | 2.60× | ||
| 03 | Habib's | Food & Beverages | 2.47× | ||
| 04 | Pizza Hut | Food & Beverages | 2.36× | ||
| 05 | McDonald's | Food & Beverages | 2.22× | ||
| 06 | Magic City (TV series) | Movies & TV | 2.20× | ||
| 07 | Subway | Food & Beverages | 2.18× | ||
| 08 | Domino's Pizza | Food & Beverages | 2.11× | ||
| 09 | French fries | Food & Beverages | 2.00× | ||
| 10 | Sandwich | Food & Beverages | 1.79× | ||
| 11 | Coca-Cola | Food & Beverages | 1.74× | ||
| 12 | Hamburger | Food & Beverages | 1.69× | ||
| 13 | Vestcasa | Shopping | 1.69× | ||
| 14 | Edu Guedes | Food & Beverages | 1.66× | ||
| 15 | Scooby-Doo | Movies & TV | 1.59× | ||
| 16 | Snack food | Food & Beverages | 1.59× | ||
| 17 | Soft drinks | Food & Beverages | 1.57× | ||
| 18 | Assaí | Food & Beverages | 1.52× | ||
| 19 | CIEE | Business & Career | 1.52× | ||
| 20 | Andressa Urach | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.10× | |
| Extroversion | THRILL | 1.10× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.65× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Travelling | THRILL | 0.68× |
Burger King's target market in Brazil covers an estimated 9,706,654 people, concentrated in São Paulo and Rio de Janeiro.
62.1% of the Burger King audience are female, 37.9% are male, with an average age of 36.0 years.
Burger King fans show strongest brand affinity for McDonald's (2.22×), Scooby-Doo (1.59×), and Subway (2.18×) over the country average.
Burger King fans in Brazil are most concentrated in São Paulo (reach ~5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on Scooby-Doo (1.59×), Subway (2.18×), Hamburger (1.69×), and Andressa Urach (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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