A data profile of the people who buy, follow and care about Outback in Brazil — modelled from more than twelve digital signal sources. Outback has an estimated audience of 1,389,380 people in Brazil.
The average Outback fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Outback Steakhouse, Subway, Applebee's, with strongest over-indexing on Outback Steakhouse (11.74× the country average).
Demographically, the Outback audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Outback fan in Brazil is more female, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Outback Steakhouse.
The key figures that characterise the Outback profile in Brazil.
63.1% are female, 36.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.5 |
| Estimated audience size | 1,389,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Outback audience comes from Brazil.
| Country | Share |
|---|---|
| Australia | 33.3% |
| United States | 25.3% |
| Brazil | 17.6% |
Where the Outback audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~80K | 3.38× | |
| 02 | São Paulo | ~1M | 3.27× | |
| 03 | Rio de Janeiro | ~300K | 2.63× | |
| 04 | Santa Catarina | ~90K | 1.35× | |
| 05 | Minas Gerais | ~200K | 1.33× | |
| 06 | Espírito Santo | ~40K | 1.31× | |
| 07 | Paraná | ~100K | 1.24× | |
| 08 | Rio Grande do Sul | ~100K | 1.18× | |
| 09 | Goiás | ~60K | 1.17× | |
| 10 | Bahia | ~90K | 0.99× | |
| 11 | Sergipe | ~10K | 0.92× | |
| 12 | Pernambuco | ~60K | 0.88× | |
| 13 | Mato Grosso do Sul | ~20K | 0.85× | |
| 14 | Rio Grande do Norte | ~20K | 0.78× | |
| 15 | Alagoas | ~20K | 0.77× | |
| 16 | Paraíba | ~20K | 0.76× | |
| 17 | Ceará | ~40K | 0.58× | |
| 18 | Mato Grosso | ~20K | 0.58× | |
| 19 | Roraima | ~2K | 0.55× | |
| 20 | Rondônia | ~6K | 0.53× | |
| 21 | Acre | ~3K | 0.53× | |
| 22 | Amapá | ~3K | 0.52× | |
| 23 | Piauí | ~9K | 0.44× | |
| 24 | Pará | ~20K | 0.42× | |
| 25 | Maranhão | ~10K | 0.42× | |
| 26 | Tocantins | ~4K | 0.41× | |
| 27 | Amazonas | ~8K | 0.33× |
The strongest cross-interests of the Outback audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Applebee's | Food & Beverages | 24.83× | ||
| 02 | T.G.I. Friday's | Food & Beverages | 23.43× | ||
| 03 | Olive Garden | Food & Beverages | 13.76× | ||
| 04 | Outback Steakhouse | Food & Beverages | 11.74× | ||
| 05 | Fogo de Chão | Food & Beverages | 8.86× | ||
| 06 | Chili's | Food & Beverages | 7.07× | ||
| 07 | Steakhouse | Food & Beverages | 4.54× | ||
| 08 | Subway | Food & Beverages | 4.36× | ||
| 09 | Habib's | Food & Beverages | 4.19× | ||
| 10 | Pizza delivery | Food & Beverages | 2.89× | ||
| 11 | Burger King | Food & Beverages | 2.63× | ||
| 12 | Skill | Business & Career | 2.46× | ||
| 13 | Pizza | Food & Beverages | 2.33× | ||
| 14 | Portuguese Empire | Politics & Society | 1.85× | ||
| 15 | Regions of Brazil | Travel & Leisure | 1.75× | ||
| 16 | Fast food | Food & Beverages | 1.72× | ||
| 17 | Woman | Kids & Family | 1.70× | ||
| 18 | Instant messaging | Internet & Social Media | 1.59× | ||
| 19 | Shopping malls | Shopping | 1.55× | ||
| 20 | Botafogo | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.61× | |
| Indulgence | JOY | 1.59× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.02× | |
| DIY Mentality | THRILL | 1.03× | |
| Individualism | JOY | 1.07× |
Outback has an estimated audience of 1,389,380 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
63.1% of Outback fans are female, 36.9% are male, with an average age of 38.5 years.
Outback fans show strongest brand affinity for Outback Steakhouse (11.74×), Subway (4.36×), and Applebee's (24.83×) over the country average.
Outback fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~300K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Outback itself, the audience over-indexes on Subway (4.36×), Applebee's (24.83×), Botafogo (1.54×), and Chili's (7.07×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.