A data profile of the people who buy, follow and care about Skill in Brazil — modelled from more than twelve digital signal sources. Skill has an estimated audience of 10,170,692 people in Brazil.
Skill has an estimated audience of 10,170,692 people in Brazil. 61.5% are female, 38.5% are male, average age 35.5. Top brand affinities: Michael Jackson, Rick and Morty, MSN, Spanish language, College.
Top brand affinities include Michael Jackson, Rick and Morty, MSN, with strongest over-indexing on Michael Jackson (1.79× the country average).
Demographically, the Skill audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Skill fan in Brazil is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Skill profile in Brazil.
61.5% are female, 38.5% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 35.5 |
| Estimated audience size | 10,170,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Skill audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.14× | ||
| 02 | Toy Story (franchise) | Movies & TV | 3.14× | ||
| 03 | Germany | Travel & Leisure | 3.14× | ||
| 04 | Elizabeth Olsen | Movies & TV | 3.14× | ||
| 05 | Kevin Costner | Movies & TV | 3.14× | ||
| 06 | Transformers (toy line) | Kids & Family | 3.14× | ||
| 07 | Arrow | Movies & TV | 3.09× | ||
| 08 | The Last of Us | Games | 2.87× | ||
| 09 | Frevo | Music & Radio | 2.83× | ||
| 10 | Spanish language | Politics & Society | 2.19× | ||
| 11 | Maria Bethânia | Music & Radio | 2.07× | ||
| 12 | Sylvester Stallone | Movies & TV | 1.96× | ||
| 13 | The Big Bang Theory | Movies & TV | 1.89× | ||
| 14 | Michael Jackson | Music & Radio | 1.79× | ||
| 15 | MSN | News | 1.73× | ||
| 16 | BTS | Music & Radio | 1.69× | ||
| 17 | Crunchyroll | Games | 1.60× | ||
| 18 | Petrobras | Cars & Mobility | 1.58× | ||
| 19 | College | Business & Career | 1.56× | ||
| 20 | GitHub | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.22× | |
| Family Orientation | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Urban Lifestyle | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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