Skill Audience in Brazil
Skill has an estimated audience of 10,170,692 people in Brazil. 61.5% are female, 38.5% are male, average age 35.5. Top brand affinities: Rick and Morty, Arrow, MSN, The Last of Us, Spanish language.
Top brand affinities include Rick and Morty, Arrow, MSN, with strongest over-indexing on Rick and Morty (3.14× the country average). Demographically, the Skill audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 35.5 |
| Estimated audience size | 10,170,692 |
Audience persona
The typical Skill fan in Brazil is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.
Top brand affinities of Skill fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rick and Morty | 3.14× | Movies & TV |
| Arrow | 3.09× | Movies & TV |
| MSN | 1.73× | News |
| The Last of Us | 2.87× | Games |
| Spanish language | 2.19× | Politics & Society |
| College | 1.56× | Business & Career |
| The Big Bang Theory | 1.89× | Movies & TV |
| BTS | 1.69× | Music & Radio |
| Germany | 3.14× | Travel & Leisure |
| Toy Story (franchise) | 3.14× | Movies & TV |
| Michael Jackson | 1.79× | Music & Radio |
| GitHub | 1.53× | Internet & Social Media |
| Elizabeth Olsen | 3.14× | Movies & TV |
| Transformers (toy line) | 3.14× | Kids & Family |
| Kevin Costner | 3.14× | Movies & TV |
| Frevo | 2.83× | Music & Radio |
| Crunchyroll | 1.6× | Games |
| Maria Bethânia | 2.07× | Music & Radio |
| Petrobras | 1.58× | Cars & Mobility |
| Submarino | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Individualism | JOY | 1.1 |
| Career Orientation | POWER | 1.1 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.