Skill Audience in United Kingdom
Skill has an estimated audience of 14,124,168 people in United Kingdom. 52.8% are female, 47.2% are male, average age 41.3. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Betfair, Hobby, Weddings, WhatsApp, William Hill (bookmaker).
The average Skill fan in United Kingdom is 41.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Betfair, Hobby, Weddings, with strongest over-indexing on Betfair (2.83× the country average). Demographically, the Skill audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.3 |
| Estimated audience size | 14,124,168 |
Audience persona
The typical Skill fan in United Kingdom is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Betfair.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,875,891 | 0.75× |
| Yorkshire and the Humber | 1,592,011 | 1.4× |
| South East | 1,544,789 | 0.81× |
| East Midlands | 1,234,976 | 1.24× |
| East of England | 1,228,221 | 0.95× |
| Scotland | 1,219,808 | 0.96× |
| West Midlands | 926,213 | 1.53× |
| South West | 759,878 | 0.65× |
| Wales | 753,144 | 0.93× |
| North West | 589,499 | 0.39× |
| Northern Ireland | 588,166 | 1.35× |
| North East | 557,249 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 2.83× | Games |
| Hobby | 1.94× | Home & Garden |
| Weddings | 1.8× | Kids & Family |
| 2× | Internet & Social Media | |
| William Hill (bookmaker) | 2.03× | Games |
| Distilled beverage | 1.73× | Food & Beverages |
| Refrigerator | 1.98× | Home & Garden |
| Home business | 3.4× | Business & Career |
| Luxury yacht | 2.6× | Travel & Leisure |
| TripAdvisor | 1.68× | Travel & Leisure |
| Satire | 2.03× | Literature |
| Tax refund | 3× | Business & Career |
| Expensive Taste | 1.94× | Business & Career |
| BP | 2.03× | Cars & Mobility |
| Drinking establishment | 2.77× | Food & Beverages |
| Rugby union | 1.54× | Sports |
| Sky Bet | 1.53× | Games |
| Mobile home | 1.88× | Cars & Mobility |
| Purchase discount | 2.7× | Shopping |
| Mango | 2.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.02 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Skill have in United Kingdom?
Skill has an estimated audience of 14,124,168 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Skill fans?
52.8% of Skill fans are female, 47.2% are male, with an average age of 41.3 years.
Which brands do Skill fans like most?
Skill fans show strongest brand affinity for Betfair (2.83×), Hobby (1.94×), and Weddings (1.8×) over the country average.
Where do Skill fans live in United Kingdom?
Skill fans in United Kingdom are most concentrated in England (reach 9,875,891), Yorkshire and the Humber (reach 1,592,011), and South East (reach 1,544,789). These three regions account for the largest share of the active audience.
What other brands do Skill fans also like?
Beyond Skill itself, the audience over-indexes on Hobby (1.94×), Weddings (1.8×), WhatsApp (2×), and William Hill (bookmaker) (2.03×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.