A data profile of the people who buy, follow and care about Skill in United Kingdom — modelled from more than twelve digital signal sources. Skill has an estimated audience of 14,124,168 people in United Kingdom.
The average Skill fan in United Kingdom is 41.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3× the country average).
Demographically, the Skill audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Skill fan in United Kingdom is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Skill profile in United Kingdom.
52.8% are female, 47.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.3 |
| Estimated audience size | 14,124,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Skill audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 1.51× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.38× | |
| 03 | Northern Ireland | ~600K | 1.32× | |
| 04 | East Midlands | ~1M | 1.21× | |
| 05 | North East | ~600K | 1.01× | |
| 06 | East of England | ~1M | 0.96× | |
| 07 | Scotland | ~1M | 0.96× | |
| 08 | Wales | ~800K | 0.94× | |
| 09 | South East | ~1.5M | 0.83× | |
| 10 | England | ~10M | 0.75× | |
| 11 | South West | ~800K | 0.71× | |
| 12 | North West | ~800K | 0.51× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.00× | ||
| 02 | Esso | Cars & Mobility | 2.54× | ||
| 03 | Betfair | Games | 2.53× | ||
| 04 | Adoption | Kids & Family | 2.53× | ||
| 05 | Sketch comedy | Movies & TV | 2.52× | ||
| 06 | Risk management | Business & Career | 2.48× | ||
| 07 | Satire | Literature | 2.43× | ||
| 08 | William Hill (bookmaker) | Games | 2.19× | ||
| 09 | Refrigerator | Home & Garden | 2.13× | ||
| 10 | Hot tub | Home & Garden | 2.06× | ||
| 11 | Hobby | Home & Garden | 2.05× | ||
| 12 | BP | Cars & Mobility | 2.00× | ||
| 13 | Internet & Social Media | 1.94× | |||
| 14 | Mobile home | Cars & Mobility | 1.94× | ||
| 15 | Dentistry | Business & Career | 1.94× | ||
| 16 | Ladbrokes | Games | 1.77× | ||
| 17 | Distilled beverage | Food & Beverages | 1.73× | ||
| 18 | Volunteering | Politics & Society | 1.72× | ||
| 19 | Rugby union | Sports | 1.58× | ||
| 20 | Aldi | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.86× | |
| Community Orientation | OPEN | 0.87× |
Skill has an estimated audience of 14,124,168 people in United Kingdom, concentrated in England and South East.
52.8% of Skill fans are female, 47.2% are male, with an average age of 41.3 years.
Skill fans show strongest brand affinity for Wikipedia (3×), Hobby (2.05×), and William Hill (bookmaker) (2.19×) over the country average.
Skill fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on Hobby (2.05×), William Hill (bookmaker) (2.19×), Betfair (2.53×), and Esso (2.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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