Skill Audience in Spain
Skill has an estimated audience of 6,695,388 people in Spain. 53.7% are female, 46.3% are male, average age 42.1. Top brand affinities: Fencing, Rayo Vallecano, Trello, Volunteering, Satire.
Top brand affinities include Fencing, Rayo Vallecano, Trello, with strongest over-indexing on Fencing (6.49× the country average). Demographically, the Skill audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Individualism.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.1 |
| Estimated audience size | 6,695,388 |
Audience persona
The typical Skill fan in Spain is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Fencing.
Top brand affinities of Skill fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fencing | 6.49× | Sports |
| Rayo Vallecano | 4.09× | Travel & Leisure |
| Trello | 6.49× | Internet & Social Media |
| Volunteering | 2.73× | Politics & Society |
| Satire | 3.64× | Literature |
| Innovation | 2× | Business & Career |
| Real property | 2.08× | Home & Garden |
| Colin Farrell | 6.49× | Movies & TV |
| Local food | 1.76× | Food & Beverages |
| Badoo | 1.74× | Internet & Social Media |
| Indoor soccer | 6.49× | Sports |
| Girona FC | 2× | Sports |
| TripAdvisor | 1.55× | Travel & Leisure |
| Refrigerator | 1.87× | Home & Garden |
| Japanese hip hop | 2.97× | Music & Radio |
| Detroit techno | 3.73× | Music & Radio |
| New Testament | 4.88× | Politics & Society |
| Mobile gambling | 3.3× | Games |
| Betfair | 2.03× | Games |
| Dentistry | 2.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.4 |
| Individualism | JOY | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
| Community Orientation | OPEN | 1.29 |
| Spirituality | BALANCE | 1.21 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.