A data profile of the people who buy, follow and care about Skill in Spain — modelled from more than twelve digital signal sources. Skill has an estimated audience of 6,695,388 people in Spain.
Skill has an estimated audience of 6,695,388 people in Spain. 53.7% are female, 46.3% are male, average age 42.1. Top brand affinities: Fencing, Rayo Vallecano, Trello, Volunteering, Satire.
Top brand affinities include Fencing, Rayo Vallecano, Trello, with strongest over-indexing on Fencing (6.49× the country average).
Demographically, the Skill audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Skill fan in Spain is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Fencing.
The key figures that characterise the Skill profile in Spain.
53.7% are female, 46.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.1 |
| Estimated audience size | 6,695,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Skill audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fencing | Sports | 6.49× | ||
| 02 | Trello | Internet & Social Media | 6.49× | ||
| 03 | Colin Farrell | Movies & TV | 6.49× | ||
| 04 | Indoor soccer | Sports | 6.49× | ||
| 05 | New Testament | Politics & Society | 4.88× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 4.09× | ||
| 07 | Detroit techno | Music & Radio | 3.73× | ||
| 08 | Satire | Literature | 3.64× | ||
| 09 | Mobile gambling | Games | 3.30× | ||
| 10 | Japanese hip hop | Music & Radio | 2.97× | ||
| 11 | Volunteering | Politics & Society | 2.73× | ||
| 12 | Real property | Home & Garden | 2.08× | ||
| 13 | Dentistry | Business & Career | 2.08× | ||
| 14 | Innovation | Business & Career | 2.00× | ||
| 15 | Girona FC | Sports | 2.00× | ||
| 16 | Refrigerator | Home & Garden | 1.87× | ||
| 17 | Local food | Food & Beverages | 1.76× | ||
| 18 | Badoo | Internet & Social Media | 1.74× | ||
| 19 | Anthropology | Business & Career | 1.64× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Individualism | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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