Skill Audience in Spain
Skill has an estimated audience of 6,695,388 people in Spain. 53.7% are female, 46.3% are male, average age 42.1. Top brand affinities: Singer-songwriter, High-heeled footwear, Costume jewelry, Aldi, Desktop computers.
Top brand affinities include Singer-songwriter, High-heeled footwear, Costume jewelry, with strongest over-indexing on Singer-songwriter (5.13× the country average). Demographically, the Skill audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.1 |
| Estimated audience size | 6,695,388 |
Audience persona
The typical Skill fan in Spain is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 5.13× | Music & Radio |
| High-heeled footwear | 5.69× | Fashion & Accessoires |
| Costume jewelry | 5.17× | Fashion & Accessoires |
| Aldi | 2.72× | Shopping |
| Desktop computers | 5.06× | Technology & Electronics |
| TripAdvisor | 3.24× | Travel & Leisure |
| Dentistry | 4.35× | Business & Career |
| Local food | 2.81× | Food & Beverages |
| Fencing | 6.27× | Sports |
| Rugby union | 4.9× | Sports |
| Sports nutrition | 5.08× | Food & Beverages |
| Trello | 6.49× | Internet & Social Media |
| MSN | 2.13× | News |
| Movistar | 1.85× | Technology & Electronics |
| Manchester City F.C. | 2.75× | Sports |
| Wedding dress | 2.82× | Fashion & Accessoires |
| Julio Iglesias | 1.79× | Music & Radio |
| Risk management | 3.82× | Business & Career |
| Do it yourself (DIY) | 1.56× | Home & Garden |
| Public administration | 3.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.44 |
| Community Orientation | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.19 |
| Career Orientation | POWER | 1.17 |
| Mindfulness | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.