A data profile of the people who buy, follow and care about Skill in Canada — modelled from more than twelve digital signal sources. Skill has an estimated audience of 6,988,149 people in Canada.
The average Skill fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, YouTube Music, Innovation, with strongest over-indexing on Real property (1.62× the country average).
Demographically, the Skill audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Skill fan in Canada is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Skill profile in Canada.
50.7% are female, 49.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.8 |
| Estimated audience size | 6,988,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Skill audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.51× | |
| 02 | British Columbia | ~1.5M | 1.39× | |
| 03 | Manitoba | ~300K | 1.06× | |
| 04 | Alberta | ~900K | 1.05× | |
| 05 | Saskatchewan | ~200K | 1.01× | |
| 06 | Prince Edward Island | ~30K | 0.95× | |
| 07 | New Brunswick | ~100K | 0.91× | |
| 08 | Nova Scotia | ~200K | 0.87× | |
| 09 | Quebec | ~1.5M | 0.84× | |
| 10 | Newfoundland and Labrador | ~80K | 0.79× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 2.91× | ||
| 02 | Brock Lesnar | Sports | 2.91× | ||
| 03 | NATO | Politics & Society | 2.91× | ||
| 04 | Vince McMahon | Sports | 2.91× | ||
| 05 | Riverdale | Movies & TV | 2.44× | ||
| 06 | John Travolta | Movies & TV | 2.01× | ||
| 07 | Prince (musician) | Music & Radio | 1.97× | ||
| 08 | YouTube Music | Internet & Social Media | 1.74× | ||
| 09 | Western Union | Business & Career | 1.69× | ||
| 10 | Blender | Home & Garden | 1.68× | ||
| 11 | Robin Williams | Movies & TV | 1.65× | ||
| 12 | Real property | Home & Garden | 1.62× | ||
| 13 | United Nations | Politics & Society | 1.62× | ||
| 14 | Drew Barrymore | Movies & TV | 1.62× | ||
| 15 | Bruce Willis | Movies & TV | 1.59× | ||
| 16 | Bored Panda | Internet & Social Media | 1.58× | ||
| 17 | Michael Jackson | Music & Radio | 1.52× | ||
| 18 | Yahoo! | Internet & Social Media | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Sylvester Stallone | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Individualism | JOY | 1.15× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Skill has an estimated audience of 6,988,149 people in Canada, concentrated in Ontario and British Columbia.
50.7% of Skill fans are female, 49.3% are male, with an average age of 38.8 years.
Skill fans show strongest brand affinity for Real property (1.62×), YouTube Music (1.74×), and Innovation (1.51×) over the country average.
Skill fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on YouTube Music (1.74×), Innovation (1.51×), Michael Jackson (1.52×), and Western Union (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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