Skill Audience in Canada
Skill has an estimated audience of 6,988,149 people in Canada. 50.7% are female, 49.3% are male, average age 38.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, YouTube Music, Innovation, Western Union, MoneyGram.
The average Skill fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, YouTube Music, Innovation, with strongest over-indexing on Real property (1.62× the country average). Demographically, the Skill audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.8 |
| Estimated audience size | 6,988,149 |
Audience persona
The typical Skill fan in Canada is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,421,036 | 1.51× |
| British Columbia | 1,448,528 | 1.39× |
| Quebec | 1,410,621 | 0.84× |
| Alberta | 902,119 | 1.05× |
| Manitoba | 277,479 | 1.06× |
| Saskatchewan | 224,567 | 1.01× |
| Nova Scotia | 180,387 | 0.87× |
| New Brunswick | 146,409 | 0.91× |
| Newfoundland and Labrador | 84,159 | 0.79× |
| Prince Edward Island | 32,526 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.62× | Home & Garden |
| YouTube Music | 1.74× | Internet & Social Media |
| Innovation | 1.51× | Business & Career |
| Western Union | 1.69× | Business & Career |
| MoneyGram | 2.91× | Business & Career |
| Bruce Willis | 1.59× | Movies & TV |
| Brock Lesnar | 2.91× | Sports |
| Michael Jackson | 1.52× | Music & Radio |
| John Travolta | 2.01× | Movies & TV |
| Vince McMahon | 2.91× | Sports |
| Bored Panda | 1.58× | Internet & Social Media |
| NATO | 2.91× | Politics & Society |
| Yahoo! | 1.52× | Internet & Social Media |
| United Nations | 1.62× | Politics & Society |
| Blender | 1.68× | Home & Garden |
| Robin Williams | 1.65× | Movies & TV |
| Drew Barrymore | 1.62× | Movies & TV |
| Prince (musician) | 1.97× | Music & Radio |
| Sylvester Stallone | 1.51× | Movies & TV |
| Riverdale | 2.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.19 |
| Individualism | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| Extroversion | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.1 |
| Quality Awareness | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Skill have in Canada?
Skill has an estimated audience of 6,988,149 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Skill fans?
50.7% of Skill fans are female, 49.3% are male, with an average age of 38.8 years.
Which brands do Skill fans like most?
Skill fans show strongest brand affinity for Real property (1.62×), YouTube Music (1.74×), and Innovation (1.51×) over the country average.
Where do Skill fans live in Canada?
Skill fans in Canada are most concentrated in Ontario (reach 4,421,036), British Columbia (reach 1,448,528), and Quebec (reach 1,410,621). These three regions account for the largest share of the active audience.
What other brands do Skill fans also like?
Beyond Skill itself, the audience over-indexes on YouTube Music (1.74×), Innovation (1.51×), Western Union (1.69×), and MoneyGram (2.91×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.