Skill Audience in United States

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Skill has an estimated audience of 59,170,770 people in United States. 51.9% are female, 48.1% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, Vocal harmony.

The average Skill fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Skill audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Skill fans

Demographic split for Skill audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.1
Estimated audience size59,170,770

Audience persona

The typical Skill fan in United States is balanced, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Skill in United States
RegionReachAffinity
California9,181,4991.41×
Texas6,772,2141.33×
Florida4,686,3041.17×
New York3,706,0621.12×
Georgia2,155,6891.18×
Illinois2,031,4281.03×
North Carolina1,907,5121.07×
Pennsylvania1,907,1240.96×
Ohio1,611,6910.88×
Virginia1,533,1971.06×
New Jersey1,458,4000.97×
Arizona1,403,2361.16×
Michigan1,395,1510.9×
Washington1,317,7011.11×
Indiana1,210,6781.12×
Maryland1,144,1221.12×
Tennessee1,089,8750.92×
Massachusetts1,043,0800.89×
South Carolina914,6731.03×
Missouri876,1190.92×
Alabama863,9401.05×
Minnesota830,7150.98×
Colorado820,2690.88×
Wisconsin811,0460.91×
Utah807,3071.52×
Louisiana798,7561.05×
Kentucky724,7760.98×
Oregon692,1301.02×
Oklahoma637,8070.97×
Nevada581,6861.02×
Mississippi559,9611.15×
Kansas550,5421.18×
Connecticut547,6240.92×
Arkansas528,7971.08×
Iowa454,0310.93×
Nebraska346,5491.17×
Hawaii316,2801.24×
New Mexico311,1411.05×
Idaho268,0640.9×
West Virginia202,0170.73×
Washington, District of Columbia190,0701.07×
Rhode Island160,7310.85×
Delaware154,9620.95×
Maine154,1220.73×
New Hampshire141,7110.61×
Alaska129,8581.03×
North Dakota115,6400.95×
South Dakota109,3910.8×
Montana102,1190.62×
Wyoming63,3070.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skill audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.31×Internet & Social Media
Governor of Michigan16.22×Politics & Society
Wok12.44×Food & Beverages
Vocal harmony8.5×Music & Radio
Grinch7.17×Movies & TV
Google Home10.04×Technology & Electronics
headspace14.29×Health
Hibachi11.93×Food & Beverages
Grace Slick13.05×Music & Radio
Cherish (group)15.56×Music & Radio
Hipster11.8×Politics & Society
Fairy godmother9.01×Literature
El Paso County, Colorado14.74×Travel & Leisure
Guitarist (magazine)12.79×Music & Radio
Israel2.26×Travel & Leisure
TV Fanatic11.07×Movies & TV
No Escape (1994 film)11.14×Movies & TV
La Jolla8.8×Travel & Leisure
Ira Glass14.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skill audience
TraitClusterScore
Early Adopter MentalityPOWER1.21
Risk AppetiteTHRILL1.13
ExtroversionTHRILL1.12
LGBTQ+ IdentityOPEN1.09
Luxury OrientationPREMIUM1.08
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Skill
CountryShare
United States21.7%
United Kingdom5.2%
Italy4.8%

See Skill audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Skill have in United States?

Skill has an estimated audience of 59,170,770 people in United States, concentrated in California and Texas.

What is the gender split and age of Skill fans?

51.9% of Skill fans are female, 48.1% are male, with an average age of 39.1 years.

Which brands do Skill fans like most?

Skill fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.31×), and Governor of Michigan (16.22×) over the country average.

Where do Skill fans live in United States?

Skill fans in United States are most concentrated in California (reach 9,181,499), Texas (reach 6,772,214), and Florida (reach 4,686,304). These three regions account for the largest share of the active audience.

What other brands do Skill fans also like?

Beyond Skill itself, the audience over-indexes on Goop (12.31×), Governor of Michigan (16.22×), Wok (12.44×), and Vocal harmony (8.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.