Rascasse Audience Intelligence

Skill Audience in United States

A data profile of the people who buy, follow and care about Skill in United States — modelled from more than twelve digital signal sources. Skill has an estimated audience of 59,170,770 people in United States.

#223among Topic in United States#48in Business & Career

The average Skill fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Chuck Norris, Michael Jackson, with strongest over-indexing on Real property (2.12× the country average).

Demographically, the Skill audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skill fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skill profile in United States.

Audience size
59.2M
in United States
Gender
51.9%♀
48.1% male
Age
39.1
average years
Country rank
#302
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skill fans

51.9% are female, 48.1% are male, average age 39.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Skill audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.1
Estimated audience size59,170,770
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Skill audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Skill audience comes from United States.

Worldwide audience distribution share by country for Skill
CountryShare
United States21.7%
United Kingdom5.2%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skill audience in United States is strongest.

Fig. 05

Top regions by affinity

Skill fans by region: top regions in United States
#RegionReachAffinity×
01California~10M1.57×
02Utah~800K1.56×
03Texas~6.5M1.32×
04Arkansas~600K1.30×
05Hawaii~300K1.25×
06Kansas~600K1.23×
07Nebraska~400K1.21×
08Indiana~1.5M1.18×
09Washington~1.5M1.16×
10Georgia~2M1.15×
11Mississippi~500K1.12×
12Louisiana~800K1.10×
13Arizona~1.5M1.09×
14Alaska~100K1.09×
15Alabama~900K1.07×
16North Carolina~2M1.06×
17New Mexico~300K1.06×
18North Dakota~100K1.04×
19Florida~4M1.03×
20Virginia~1.5M1.03×
21Maryland~1M1.03×
22South Carolina~900K1.03×
23Delaware~200K1.02×
24Kentucky~800K1.01×
25Oregon~700K1.00×
26Oklahoma~700K1.00×
27Iowa~500K1.00×
28South Dakota~100K1.00×
29New York~3M0.98×
30Illinois~2M0.97×
31Nevada~600K0.97×
32Minnesota~800K0.94×
33Idaho~300K0.94×
34Pennsylvania~2M0.93×
35Wisconsin~800K0.93×
36Washington, District of Columbia~200K0.93×
37Missouri~900K0.90×
38New Jersey~1.5M0.89×
39Wyoming~80K0.88×
40Colorado~800K0.86×
41Ohio~1.5M0.85×
42Connecticut~500K0.85×
43Tennessee~1M0.84×
44Rhode Island~200K0.84×
45Michigan~1.5M0.83×
46Massachusetts~1M0.82×
47West Virginia~200K0.82×
48Maine~200K0.78×
49Montana~100K0.72×
50New Hampshire~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Skill, United States
0.67×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skill audience
#·InterestCategoryAffinity×
01Hilary DuffMovies & TV3.18×
02Sharon OsbourneMovies & TV3.18×
03Jensen AcklesMovies & TV3.18×
04WrestleManiaSports2.74×
05WWE SmackDownSports2.68×
06WWE Hall of FameSports2.40×
07Chuck NorrisMovies & TV2.34×
08Real propertyHome & Garden2.12×
09City BankBusiness & Career1.84×
10PianoMusic & Radio1.73×
11IsraelTravel & Leisure1.71×
12Michael JacksonMusic & Radio1.64×
13Made in USABusiness & Career1.63×
14TicketmasterTravel & Leisure1.62×
15InnovationBusiness & Career1.60×
16Master of Business AdministrationBusiness & Career1.57×
17DentistryBusiness & Career1.55×
18LinuxTechnology & Electronics1.54×
19WhatsAppInternet & Social Media1.52×
20British hip hopMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skill audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Career OrientationPOWER1.19×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skill audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skill have in United States?

Skill has an estimated audience of 59,170,770 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skill fans?

51.9% of Skill fans are female, 48.1% are male, with an average age of 39.1 years.

03

Which brands do Skill fans like most?

Skill fans show strongest brand affinity for Real property (2.12×), Chuck Norris (2.34×), and Michael Jackson (1.64×) over the country average.

04

Where do Skill fans live in United States?

Skill fans in United States are most concentrated in California (reach ~10M), Texas (reach ~6.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Skill fans also like?

Beyond Skill itself, the audience over-indexes on Chuck Norris (2.34×), Michael Jackson (1.64×), Hilary Duff (3.18×), and Ticketmaster (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Skill audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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