A data profile of the people who buy, follow and care about Skill in Mexico — modelled from more than twelve digital signal sources. Skill has an estimated audience of 6,624,592 people in Mexico.
Skill has an estimated audience of 6,624,592 people in Mexico. 50.5% are female, 49.5% are male, average age 30.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (257.19× the country average).
Demographically, the Skill audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Skill fan in Mexico is balanced, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Skill profile in Mexico.
50.5% are female, 49.5% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 30.1 |
| Estimated audience size | 6,624,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Skill audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 485.59× | ||
| 02 | Costa Rica | Travel & Leisure | 462.96× | ||
| 03 | Shopping and fashion | Shopping | 257.19× | ||
| 04 | Game consoles | Technology & Electronics | 184.88× | ||
| 05 | Catholic Church | Politics & Society | 130.65× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 124.01× | ||
| 07 | Valentine's Day | Kids & Family | 102.79× | ||
| 08 | Broadcasting of sports events | Movies & TV | 100.25× | ||
| 09 | Sarcasm | Politics & Society | 87.10× | ||
| 10 | Travel agency | Travel & Leisure | 83.81× | ||
| 11 | Mobile game | Games | 79.71× | ||
| 12 | Banana | Food & Beverages | 66.56× | ||
| 13 | El País | News | 65.74× | ||
| 14 | Orange (fruit) | Food & Beverages | 55.88× | ||
| 15 | Immigration | Politics & Society | 54.23× | ||
| 16 | Dentistry | Business & Career | 53.41× | ||
| 17 | Multi-level marketing | Business & Career | 46.01× | ||
| 18 | Sexology | Kids & Family | 40.26× | ||
| 19 | Breastfeeding | Kids & Family | 37.80× | ||
| 20 | Freeware | Technology & Electronics | 32.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.87× | |
| Travelling | THRILL | 21.73× | |
| Urban Lifestyle | OPEN | 4.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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