Skill Audience in Mexico
Skill has an estimated audience of 6,624,592 people in Mexico. 50.5% are female, 49.5% are male, average age 30.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (257.19× the country average). Demographically, the Skill audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 30.1 |
| Estimated audience size | 6,624,592 |
Audience persona
The typical Skill fan in Mexico is balanced, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Skill fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 257.19× | Shopping |
| Costa Rica | 462.96× | Travel & Leisure |
| Game consoles | 184.88× | Technology & Electronics |
| Catholic Church | 130.65× | Politics & Society |
| Mobile game | 79.71× | Games |
| Sarcasm | 87.1× | Politics & Society |
| Travel agency | 83.81× | Travel & Leisure |
| Banana | 66.56× | Food & Beverages |
| Broadcasting of sports events | 100.25× | Movies & TV |
| El País | 65.74× | News |
| Exfoliation (cosmetology) | 124.01× | Beauty & Wellness |
| Valentine's Day | 102.79× | Kids & Family |
| Dentistry | 53.41× | Business & Career |
| Sexology | 40.26× | Kids & Family |
| Freeware | 32.05× | Technology & Electronics |
| Orange (fruit) | 55.88× | Food & Beverages |
| Daily Horoscope | 485.59× | Internet & Social Media |
| Multi-level marketing | 46.01× | Business & Career |
| Breastfeeding | 37.8× | Kids & Family |
| Immigration | 54.23× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.87 |
| Travelling | THRILL | 21.73 |
| Urban Lifestyle | OPEN | 4.32 |
| Risk Appetite | THRILL | 2.47 |
| Mindfulness | BALANCE | 1.56 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.