A data profile of the people who buy, follow and care about Skill in India — modelled from more than twelve digital signal sources. Skill has an estimated audience of 12,595,463 people in India.
Skill has an estimated audience of 12,595,463 people in India. 23.1% are female, 76.9% are male, average age 30.9. Top brand affinities: Young's, Videography, OnePlus, Real property, Anthropology.
Top brand affinities include Young's, Videography, OnePlus, with strongest over-indexing on Young's (2.71× the country average).
Demographically, the Skill audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Skill fan in India is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Young's.
The key figures that characterise the Skill profile in India.
23.1% are female, 76.9% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 30.9 |
| Estimated audience size | 12,595,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Skill audience comes from India.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 2.71× | ||
| 02 | Jim Carrey | Movies & TV | 2.71× | ||
| 03 | Brock Lesnar | Sports | 2.71× | ||
| 04 | Zootopia | Movies & TV | 2.71× | ||
| 05 | Alibaba.com | Shopping | 2.71× | ||
| 06 | Roman Reigns | Sports | 2.65× | ||
| 07 | WrestleMania | Sports | 2.61× | ||
| 08 | Videography | Internet & Social Media | 2.34× | ||
| 09 | Emma Stone | Movies & TV | 2.32× | ||
| 10 | Bed sheet | Home & Garden | 2.26× | ||
| 11 | United Nations | Politics & Society | 2.19× | ||
| 12 | Las Vegas | Travel & Leisure | 2.19× | ||
| 13 | Google Analytics | Internet & Social Media | 2.16× | ||
| 14 | Real property | Home & Garden | 2.03× | ||
| 15 | Pillow | Home & Garden | 1.96× | ||
| 16 | Mount Everest | Travel & Leisure | 1.89× | ||
| 17 | Anthropology | Business & Career | 1.83× | ||
| 18 | OnePlus | Technology & Electronics | 1.82× | ||
| 19 | Mattress | Home & Garden | 1.63× | ||
| 20 | Macau | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Career Orientation | POWER | 1.18× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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