A data profile of the people who buy, follow and care about Skill in Sweden — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,254,794 people in Sweden.
Skill has an estimated audience of 1,254,794 people in Sweden. 46.7% are female, 53.3% are male, average age 42.1. Top brand affinities: Elgiganten, Viral video, Dogs, Happiness, Vattenfall.
Top brand affinities include Elgiganten, Viral video, Dogs, with strongest over-indexing on Elgiganten (1.78× the country average).
Demographically, the Skill audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Skill fan in Sweden is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Skill profile in Sweden.
46.7% are female, 53.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 42.1 |
| Estimated audience size | 1,254,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Skill audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian rules football | Sports | 5.02× | ||
| 02 | Japanese hip hop | Music & Radio | 3.97× | ||
| 03 | Viral video | Internet & Social Media | 3.13× | ||
| 04 | News magazine | News | 2.58× | ||
| 05 | First-person shooter games | Games | 2.37× | ||
| 06 | Vattenfall | Home & Garden | 2.31× | ||
| 07 | Science fiction movies | Movies & TV | 2.30× | ||
| 08 | Financial services | Business & Career | 2.28× | ||
| 09 | Germany | Travel & Leisure | 2.20× | ||
| 10 | Charity and causes | Business & Career | 2.14× | ||
| 11 | Fiction books | Literature | 2.11× | ||
| 12 | Gambling | Games | 2.04× | ||
| 13 | Instant messaging | Internet & Social Media | 1.89× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 15 | Elgiganten | Shopping | 1.78× | ||
| 16 | Happiness | Health | 1.73× | ||
| 17 | Meat | Food & Beverages | 1.69× | ||
| 18 | Hair products | Beauty & Wellness | 1.67× | ||
| 19 | Dogs | Pets & Animals | 1.58× | ||
| 20 | Tele2 | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Career Orientation | POWER | 1.50× | |
| Early Adopter Mentality | POWER | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.