A data profile of the people who buy, follow and care about Skill in Denmark — modelled from more than twelve digital signal sources. Skill has an estimated audience of 975,095 people in Denmark.
Skill has an estimated audience of 975,095 people in Denmark. 52.4% are female, 47.6% are male, average age 42.6. Top brand affinities: Innovation, High-net-worth individual, Dow Jones Industrial Average, Contactless payment, Baccarat.
Top brand affinities include Innovation, High-net-worth individual, Dow Jones Industrial Average, with strongest over-indexing on Innovation (1.53× the country average).
Demographically, the Skill audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Skill fan in Denmark is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Skill profile in Denmark.
52.4% are female, 47.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.6 |
| Estimated audience size | 975,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Skill audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contactless payment | Business & Career | 1.79× | ||
| 02 | Udinese Calcio | Sports | 1.67× | ||
| 03 | High-net-worth individual | Business & Career | 1.58× | ||
| 04 | Baccarat | Games | 1.58× | ||
| 05 | Dow Jones Industrial Average | Business & Career | 1.56× | ||
| 06 | Dave Chappelle | Movies & TV | 1.56× | ||
| 07 | Las Vegas Raiders | Sports | 1.54× | ||
| 08 | Chatterbot | Technology & Electronics | 1.54× | ||
| 09 | Washington Nationals | Sports | 1.54× | ||
| 10 | Innovation | Business & Career | 1.53× | ||
| 11 | Fulham F.C. | Sports | 1.52× | ||
| 12 | Deep learning | Technology & Electronics | 1.52× | ||
| 13 | Chicago Blackhawks | Sports | 1.52× | ||
| 14 | Marc-André ter Stegen | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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