A data profile of the people who buy, follow and care about Skill in Finland — modelled from more than twelve digital signal sources. Skill has an estimated audience of 769,779 people in Finland.
Skill has an estimated audience of 769,779 people in Finland. 57.8% are female, 42.2% are male, average age 43.0. Top brand affinities: Innovation, Career development, Employment website, Sandra Bullock, Data science.
Top brand affinities include Innovation, Career development, Employment website, with strongest over-indexing on Innovation (1.79× the country average).
Demographically, the Skill audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Skill fan in Finland is more female, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Skill profile in Finland.
57.8% are female, 42.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.0 |
| Estimated audience size | 769,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Skill audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chatterbot | Technology & Electronics | 1.95× | ||
| 02 | Convenience food | Food & Beverages | 1.90× | ||
| 03 | Innovation | Business & Career | 1.79× | ||
| 04 | Data science | Business & Career | 1.71× | ||
| 05 | Cricket World Cup | Sports | 1.71× | ||
| 06 | Encyclopedia | Literature | 1.66× | ||
| 07 | Career development | Business & Career | 1.65× | ||
| 08 | AutoCAD | Technology & Electronics | 1.65× | ||
| 09 | Augmented reality | Technology & Electronics | 1.62× | ||
| 10 | Amazon Web Services | Technology & Electronics | 1.61× | ||
| 11 | Irina Shayk | Fashion & Accessoires | 1.61× | ||
| 12 | 5G | Technology & Electronics | 1.60× | ||
| 13 | Medicinal plants | Health | 1.60× | ||
| 14 | Deep learning | Technology & Electronics | 1.59× | ||
| 15 | Corporate finance | Business & Career | 1.57× | ||
| 16 | Employment website | Business & Career | 1.56× | ||
| 17 | Sandra Bullock | Movies & TV | 1.56× | ||
| 18 | Luc Besson | Movies & TV | 1.52× | ||
| 19 | Block chain (database) | Technology & Electronics | 1.51× | ||
| 20 | Microsoft Azure | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.