A data profile of the people who buy, follow and care about Skill in Norway — modelled from more than twelve digital signal sources. Skill has an estimated audience of 782,759 people in Norway.
Skill has an estimated audience of 782,759 people in Norway. 48.3% are female, 51.7% are male, average age 41.7. Top brand affinities: KappAhl, Artificial intelligence, Innovation, High school, Headphones.
Top brand affinities include KappAhl, Artificial intelligence, Innovation, with strongest over-indexing on KappAhl (1.51× the country average).
Demographically, the Skill audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Skill fan in Norway is balanced, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KappAhl.
The key figures that characterise the Skill profile in Norway.
48.3% are female, 51.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.7 |
| Estimated audience size | 782,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Skill audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High school | Business & Career | 1.88× | ||
| 02 | Headphones | Technology & Electronics | 1.88× | ||
| 03 | Engagement ring | Fashion & Accessoires | 1.88× | ||
| 04 | Mamma Mia! | Movies & TV | 1.88× | ||
| 05 | Home shopping | Shopping | 1.88× | ||
| 06 | JavaScript | Technology & Electronics | 1.76× | ||
| 07 | Innovation | Business & Career | 1.72× | ||
| 08 | Heat pump | Home & Garden | 1.71× | ||
| 09 | Backpack | Fashion & Accessoires | 1.68× | ||
| 10 | Linux | Technology & Electronics | 1.67× | ||
| 11 | Steam | Games | 1.65× | ||
| 12 | Artificial intelligence | Technology & Electronics | 1.64× | ||
| 13 | Nail art | Beauty & Wellness | 1.64× | ||
| 14 | Web conferencing | Technology & Electronics | 1.62× | ||
| 15 | Household goods | Home & Garden | 1.60× | ||
| 16 | Computer security | Business & Career | 1.55× | ||
| 17 | Hamburger | Food & Beverages | 1.55× | ||
| 18 | Steak | Food & Beverages | 1.55× | ||
| 19 | Home Renovations | Home & Garden | 1.54× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Career Orientation | POWER | 1.17× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.82× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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