A data profile of the people who buy, follow and care about Skill in Belgium — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,733,507 people in Belgium.
The average Skill fan in Belgium is 41.5 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include FIFA World Cup, Brussels Airlines, Recreation, with strongest over-indexing on FIFA World Cup (1.91× the country average).
Demographically, the Skill audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Skill fan in Belgium is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Skill profile in Belgium.
49.7% are female, 50.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.5 |
| Estimated audience size | 1,733,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Skill audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~300K | 1.40× | |
| 02 | Antwerp | ~200K | 1.19× | |
| 03 | Flemish Brabant | ~200K | 1.19× | |
| 04 | Brussels | ~100K | 1.14× | |
| 05 | Limburg | ~90K | 1.11× | |
| 06 | West Flanders | ~200K | 1.10× | |
| 07 | Walloon Brabant | ~40K | 0.92× | |
| 08 | Luxembourg | ~40K | 0.89× | |
| 09 | Liege | ~100K | 0.87× | |
| 10 | Province of Namur | ~70K | 0.86× | |
| 11 | Hainaut | ~100K | 0.82× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA World Cup | Sports | 1.91× | ||
| 02 | Tour de France | Sports | 1.91× | ||
| 03 | Royale Union Saint-Gilloise | Sports | 1.91× | ||
| 04 | Bicycle touring | Sports | 1.91× | ||
| 05 | Track and field | Sports | 1.86× | ||
| 06 | Stuttgart | Travel & Leisure | 1.86× | ||
| 07 | MotoGP | Sports | 1.84× | ||
| 08 | Rugby league | Sports | 1.82× | ||
| 09 | Creative Commons | Technology & Electronics | 1.77× | ||
| 10 | Mixed martial arts | Sports | 1.75× | ||
| 11 | Casino | Games | 1.69× | ||
| 12 | Motorsport | Cars & Mobility | 1.69× | ||
| 13 | Running | Sports | 1.60× | ||
| 14 | Innovation | Business & Career | 1.59× | ||
| 15 | Pizza | Food & Beverages | 1.58× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 17 | Brussels Airlines | Travel & Leisure | 1.56× | ||
| 18 | Recreation | Travel & Leisure | 1.56× | ||
| 19 | Eurostar | Cars & Mobility | 1.55× | ||
| 20 | Fnac | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Individualism | JOY | 1.19× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Creativity | OPEN | 0.80× | |
| Sustainability | BALANCE | 0.91× |
Skill has an estimated audience of 1,733,507 people in Belgium, concentrated in East Flanders and Antwerp.
49.7% of Skill fans are female, 50.3% are male, with an average age of 41.5 years.
Skill fans show strongest brand affinity for FIFA World Cup (1.91×), Brussels Airlines (1.56×), and Recreation (1.56×) over the country average.
Skill fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on Brussels Airlines (1.56×), Recreation (1.56×), Tour de France (1.91×), and Fnac (1.51×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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