A data profile of the people who buy, follow and care about Tour de France in Belgium — modelled from more than twelve digital signal sources. Tour de France has an estimated audience of 1,373,818 people in Belgium.
The average Tour de France fan in Belgium is 41.9 years old, more male, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include Wout Van Aert, Mathieu Van der Poel, Remco Evenepoel, with strongest over-indexing on Wout Van Aert (4.03× the country average).
Demographically, the Tour de France audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tour de France fan in Belgium is more male, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Wout Van Aert.
The key figures that characterise the Tour de France profile in Belgium.
41.7% are female, 58.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.9 |
| Estimated audience size | 1,373,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Tour de France audience comes from Belgium.
| Country | Share |
|---|---|
| France | 34.3% |
| United States | 11.2% |
| Germany | 7.8% |
Where the Tour de France audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~60K | 1.56× | |
| 02 | Province of Namur | ~90K | 1.40× | |
| 03 | Liege | ~200K | 1.36× | |
| 04 | Walloon Brabant | ~50K | 1.28× | |
| 05 | Hainaut | ~200K | 1.12× | |
| 06 | Brussels | ~90K | 0.98× | |
| 07 | Antwerp | ~100K | 0.75× | |
| 08 | Flemish Brabant | ~80K | 0.72× | |
| 09 | West Flanders | ~80K | 0.72× | |
| 10 | East Flanders | ~80K | 0.57× | |
| 11 | Limburg | ~30K | 0.53× |
The strongest cross-interests of the Tour de France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grand Tour (cycling) | Sports | 6.52× | ||
| 02 | Tour of Flanders | Sports | 5.57× | ||
| 03 | Colnago | Cars & Mobility | 5.29× | ||
| 04 | Cycling team | Sports | 4.98× | ||
| 05 | Mathieu Van der Poel | Sports | 4.83× | ||
| 06 | Tadej Pogačar | Sports | 4.21× | ||
| 07 | Bicycle touring | Sports | 4.14× | ||
| 08 | Wout Van Aert | Sports | 4.03× | ||
| 09 | Eddy Merckx | Sports | 4.00× | ||
| 10 | Cyclo-cross | Sports | 3.92× | ||
| 11 | Thibau Nys | Sports | 3.39× | ||
| 12 | Racing bicycle | Sports | 3.15× | ||
| 13 | Remco Evenepoel | Sports | 2.73× | ||
| 14 | Sporza | Sports | 2.35× | ||
| 15 | RTBF Sport | Sports | 2.03× | ||
| 16 | FIFA World Cup | Sports | 1.82× | ||
| 17 | Club Brugge KV | Sports | 1.75× | ||
| 18 | Lotto Sport Italia | Sports | 1.70× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | De Tijd | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.97× | |
| Design Affinity | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.75× |
Tour de France has an estimated audience of 1,373,818 people in Belgium, concentrated in Hainaut and Liege.
41.7% of Tour de France fans are female, 58.3% are male, with an average age of 41.9 years.
Tour de France fans show strongest brand affinity for Wout Van Aert (4.03×), Mathieu Van der Poel (4.83×), and Remco Evenepoel (2.73×) over the country average.
Tour de France fans in Belgium are most concentrated in Hainaut (reach ~200K), Liege (reach ~200K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tour de France itself, the audience over-indexes on Mathieu Van der Poel (4.83×), Remco Evenepoel (2.73×), Bicycle touring (4.14×), and Club Brugge KV (1.75×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tour de France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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