A data profile of the people who buy, follow and care about FIFA World Cup in Belgium — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 3,284,504 people in Belgium.
FIFA World Cup has an estimated audience of 3,284,504 people in Belgium. 26.8% are female, 73.2% are male, average age 37.8. Top brand affinities: Sporza, Wout Van Aert, Challenger Pro League, Club Brugge KV, SK Beveren.
Top brand affinities include Sporza, Wout Van Aert, Challenger Pro League, with strongest over-indexing on Sporza (3.63× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical FIFA World Cup fan in Belgium is more male, around 37.8 years old, with strong Social Media Usage tendencies and a notable affinity for Sporza.
The key figures that characterise the FIFA World Cup profile in Belgium.
26.8% are female, 73.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 37.8 |
| Estimated audience size | 3,284,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 22% |
of the worldwide FIFA World Cup audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Challenger Pro League | Sports | 4.46× | ||
| 02 | Sporza | Sports | 3.63× | ||
| 03 | Royale Union Saint-Gilloise | Sports | 3.63× | ||
| 04 | SK Beveren | Sports | 3.52× | ||
| 05 | Sofascore | Sports | 3.39× | ||
| 06 | FIFA World Cup 2026 | Sports | 3.15× | ||
| 07 | Cercle Brugge | Sports | 2.83× | ||
| 08 | Bwin | Games | 2.70× | ||
| 09 | Competition | Business & Career | 2.64× | ||
| 10 | Standard Liège | Sports | 2.51× | ||
| 11 | Mathieu Van der Poel | Sports | 2.51× | ||
| 12 | Wout Van Aert | Sports | 2.46× | ||
| 13 | UEFA Champions League | Sports | 2.30× | ||
| 14 | R.S.C. Anderlecht | Sports | 2.29× | ||
| 15 | RTBF Sport | Sports | 2.24× | ||
| 16 | Real Madrid C.F. | Sports | 2.14× | ||
| 17 | K.R.C. Genk | Sports | 2.11× | ||
| 18 | Club Brugge KV | Sports | 2.03× | ||
| 19 | Remco Evenepoel | Sports | 1.82× | ||
| 20 | Soccer | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.94× | |
| Travelling | THRILL | 1.43× | |
| Pet Ownership | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Design Affinity | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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