Rascasse Audience Intelligence

Track and field Fan Demographics in United States

Track and field has an estimated audience of 33.9M people in United States.

#14among Sport in United States
#536among topics in United States
#46in Sports

The average Track and field fan in United States is 38.7 years old, balanced, and lives primarily in California.

By number of fans, Track and field ranks #14 among the 803 objects in Sport in United States — 2.7× the group median.

Women make up 48.0% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 802 objects in Sport, Track and field fans stand out for their interest in Balenciaga, Abercrombie & Fitch and Sprint (running).

Most fans live in California, Texas, Florida.

Top affinities include Long-distance running, Balenciaga, Abercrombie & Fitch, with strongest over-indexing on Long-distance running (2.92× the country average).

Demographically, the Track and field audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

The typical Track and field fan in United States is balanced, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Long-distance running.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
33.9M
in United States
Gender
48.0%♀
52.0% male
Age
38.7
average years
Country rank
#751
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Track and field fans

48.0% are female, 52.0% are male, average age 38.7.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Track and field audience in United States
MetricValue
Female48.0%
Male52.0%
Average age38.7
Estimated audience size33.9M
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Track and field audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4419%
45-5420%
55+18%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Track and field audience comes from United States.

Worldwide audience distribution share by country for Track and field
CountryShare
United States29.0%
Japan5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Track and field fans by region: top regions in United States
#RegionReachAffinity×
01Utah~600K1.72×
02North Dakota~100K1.41×
03Georgia~1.5M1.37×
04South Dakota~100K1.22×
05Louisiana~600K1.21×
06Nebraska~200K1.20×
07Illinois~1.5M1.19×
08Kansas~400K1.19×
09Maryland~700K1.15×
10California~4.5M1.13×
11Mississippi~300K1.13×
12Delaware~100K1.13×
13Texas~2.5M1.12×
14Pennsylvania~1.5M1.09×
15New Jersey~1M1.09×
16Alabama~600K1.09×
17Oregon~500K1.07×
18Virginia~900K1.06×
19Montana~100K1.06×
20Minnesota~600K1.05×
21Florida~2.5M1.04×
22South Carolina~600K1.04×
23Connecticut~400K1.04×
24Indiana~700K1.02×
25North Carolina~1M1.01×
26Iowa~300K1.01×
27Washington~800K0.98×
28Ohio~1M0.96×
29Hawaii~100K0.96×
30Missouri~600K0.94×
31West Virginia~200K0.94×
32Washington, District of Columbia~60K0.93×
33Wisconsin~600K0.92×
34Alaska~70K0.92×
35Michigan~900K0.91×
36Kentucky~400K0.89×
37Oklahoma~400K0.88×
38Nevada~300K0.88×
39Idaho~200K0.88×
40New Mexico~200K0.87×
41New York~2M0.86×
42Arkansas~300K0.86×
43Vermont~50K0.84×
44Massachusetts~600K0.80×
45New Hampshire~100K0.80×
46Maine~100K0.79×
47Rhode Island~80K0.78×
48Arizona~600K0.77×
49Tennessee~500K0.70×
50Colorado~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Track and field, United States
0.68×1.00×1.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Track and field audience vs. the country average
#·InterestCategoryAffinity×
01Long-distance runningSports2.92×
02BalenciagaFashion & Accessoires2.73×
03Abercrombie & FitchFashion & Accessoires2.58×
04Sprint (running)Sports2.57×
05Road runningSports2.50×
06Wedding photographyTechnology & Electronics2.48×
07SnowboardSports2.45×
08New BalanceFashion & Accessoires2.43×
09Alpine skiingSports2.37×
10Winter sportSports2.16×
11String instrumentMusic & Radio2.09×
12AnthropologieShopping1.89×
13RenovationHome & Garden1.80×
14NikeFashion & Accessoires1.79×
15Men's FitnessSports1.78×
16StreetwearFashion & Accessoires1.71×
17LoanBusiness & Career1.69×
18NBA playoffsSports1.59×
19ULTA BeautyBeauty & Wellness1.55×
20NordstromShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Track and field audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Track and field audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.44×
Sports ActivityPOWER1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Track and field audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Urban LifestyleOPEN0.70×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Track and field over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/track-and-field-16321” · Methodology