A data profile of the people who buy, follow and care about Skill in Austria — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,175,050 people in Austria.
The average Skill fan in Austria is 38.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Politics, with strongest over-indexing on Kronen Zeitung (1.82× the country average).
Demographically, the Skill audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Skill fan in Austria is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Skill profile in Austria.
48.4% are female, 51.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.5 |
| Estimated audience size | 1,175,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Skill audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.26× | |
| 02 | Upper Austria | ~200K | 1.02× | |
| 03 | Vorarlberg | ~40K | 1.02× | |
| 04 | Lower Austria | ~200K | 0.99× | |
| 05 | Burgenland | ~30K | 0.97× | |
| 06 | Styria | ~100K | 0.96× | |
| 07 | Carinthia (state) | ~60K | 0.95× | |
| 08 | Vienna | ~200K | 0.94× | |
| 09 | Tyrol | ~70K | 0.91× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.84× | ||
| 02 | Politics | Politics & Society | 2.30× | ||
| 03 | Lindsey Vonn | Sports | 2.28× | ||
| 04 | Bicycle | Cars & Mobility | 2.16× | ||
| 05 | Hobby | Home & Garden | 2.14× | ||
| 06 | Mikaela Shiffrin | Sports | 2.12× | ||
| 07 | First-person shooter games | Games | 2.05× | ||
| 08 | Felix Baumgartner | Sports | 1.94× | ||
| 09 | Blues music | Music & Radio | 1.91× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 1.88× | ||
| 11 | Toys | Games | 1.84× | ||
| 12 | Kronen Zeitung | News | 1.82× | ||
| 13 | Austrian Airlines | Travel & Leisure | 1.80× | ||
| 14 | Hornbach | Shopping | 1.74× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Psychology | Business & Career | 1.61× | ||
| 17 | Wikipedia | Internet & Social Media | 1.56× | ||
| 18 | Billa (supermarket) | Shopping | 1.54× | ||
| 19 | Electronics | Technology & Electronics | 1.54× | ||
| 20 | Hair products | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.72× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Creativity | OPEN | 0.89× | |
| Family Orientation | CONSERVATISM | 0.91× |
Skill has an estimated audience of 1,175,050 people in Austria, concentrated in Vienna and Lower Austria.
48.4% of Skill fans are female, 51.6% are male, with an average age of 38.5 years.
Skill fans show strongest brand affinity for Kronen Zeitung (1.82×), Billa (supermarket) (1.54×), and Politics (2.3×) over the country average.
Skill fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on Billa (supermarket) (1.54×), Politics (2.3×), Austrian Airlines (1.8×), and WhatsApp (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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