A data profile of the people who buy, follow and care about Wikipedia in Austria — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 1,426,339 people in Austria.
The average Wikipedia fan in Austria is 42.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include YouTube, Google, Amazon.com, with strongest over-indexing on YouTube (2.01× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wikipedia fan in Austria is balanced, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Wikipedia profile in Austria.
47.4% are female, 52.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 42.3 |
| Estimated audience size | 1,426,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Wikipedia audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.13× | |
| 02 | Lower Austria | ~200K | 1.10× | |
| 03 | Vorarlberg | ~50K | 1.03× | |
| 04 | Styria | ~200K | 1.02× | |
| 05 | Vienna | ~300K | 0.98× | |
| 06 | Salzburg | ~90K | 0.97× | |
| 07 | Burgenland | ~30K | 0.95× | |
| 08 | Tyrol | ~90K | 0.94× | |
| 09 | Carinthia (state) | ~70K | 0.90× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.11× | |||
| 02 | YouTube | Movies & TV | 2.01× | ||
| 03 | Televisions | Technology & Electronics | 1.88× | ||
| 04 | Comedy movies | Movies & TV | 1.88× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.83× | ||
| 06 | Advertising | Business & Career | 1.82× | ||
| 07 | Leisure | Travel & Leisure | 1.76× | ||
| 08 | Architecture | Business & Career | 1.76× | ||
| 09 | Crafts | Home & Garden | 1.72× | ||
| 10 | Internet & Social Media | 1.71× | |||
| 11 | Smartphones | Technology & Electronics | 1.70× | ||
| 12 | Politics and social issues | Politics & Society | 1.68× | ||
| 13 | Social network | Internet & Social Media | 1.68× | ||
| 14 | Mobile phones | Technology & Electronics | 1.68× | ||
| 15 | Hotels | Travel & Leisure | 1.65× | ||
| 16 | Software | Technology & Electronics | 1.63× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 18 | Discount stores | Shopping | 1.58× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Amazon.com | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.44× | |
| Mindfulness | BALANCE | 1.19× | |
| Price Sensitivity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.32× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.59× |
Wikipedia has an estimated audience of 1,426,339 people in Austria, concentrated in Vienna and Lower Austria.
47.4% of Wikipedia fans are female, 52.6% are male, with an average age of 42.3 years.
Wikipedia fans show strongest brand affinity for YouTube (2.01×), Google (2.11×), and Amazon.com (1.5×) over the country average.
Wikipedia fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Google (2.11×), Amazon.com (1.5×), Facebook (1.71×), and Politics and social issues (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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