A data profile of the people who buy, follow and care about Facebook in Austria — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,437,904 people in Austria.
The average Facebook fan in Austria is 42.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Demographically, the Facebook audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
The key figures that characterise the Facebook profile in Austria.
52.7% are female, 47.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.1 |
| Estimated audience size | 4,437,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Facebook audience comes from Austria.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~300K | 1.17× | |
| 02 | Upper Austria | ~700K | 1.13× | |
| 03 | Styria | ~600K | 1.12× | |
| 04 | Lower Austria | ~700K | 1.10× | |
| 05 | Burgenland | ~100K | 1.09× | |
| 06 | Tyrol | ~300K | 0.96× | |
| 07 | Salzburg | ~300K | 0.93× | |
| 08 | Vienna | ~700K | 0.81× | |
| 09 | Vorarlberg | ~100K | 0.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Early Adopter Mentality | POWER | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Travelling | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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