A data profile of the people who buy, follow and care about Hotels in Austria — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 3,011,991 people in Austria.
The average Hotels fan in Austria is 43.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Austrian Airlines, with strongest over-indexing on Kronen Zeitung (1.65× the country average).
Demographically, the Hotels audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hotels fan in Austria is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Hotels profile in Austria.
56.4% are female, 43.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.7 |
| Estimated audience size | 3,011,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Hotels audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~200K | 1.96× | |
| 02 | Tyrol | ~300K | 1.40× | |
| 03 | Salzburg | ~300K | 1.31× | |
| 04 | Carinthia (state) | ~100K | 0.97× | |
| 05 | Vienna | ~500K | 0.81× | |
| 06 | Upper Austria | ~300K | 0.78× | |
| 07 | Lower Austria | ~300K | 0.76× | |
| 08 | Burgenland | ~50K | 0.67× | |
| 09 | Styria | ~200K | 0.51× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italian cuisine | Food & Beverages | 1.98× | ||
| 02 | Lodging | Travel & Leisure | 1.95× | ||
| 03 | Austrian Airlines | Travel & Leisure | 1.88× | ||
| 04 | Vacations | Travel & Leisure | 1.80× | ||
| 05 | Hornbach | Shopping | 1.74× | ||
| 06 | Lindsey Vonn | Sports | 1.69× | ||
| 07 | Spas | Beauty & Wellness | 1.66× | ||
| 08 | Kronen Zeitung | News | 1.65× | ||
| 09 | Ryanair | Travel & Leisure | 1.65× | ||
| 10 | Wikipedia | Internet & Social Media | 1.65× | ||
| 11 | Electronics | Technology & Electronics | 1.65× | ||
| 12 | Desserts | Food & Beverages | 1.60× | ||
| 13 | Nature | Home & Garden | 1.59× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Hair products | Beauty & Wellness | 1.57× | ||
| 16 | Billa (supermarket) | Shopping | 1.56× | ||
| 17 | Hungary | Travel & Leisure | 1.55× | ||
| 18 | Happiness | Health | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Community Orientation | OPEN | 1.41× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.93× | |
| Urban Lifestyle | OPEN | 0.96× |
Hotels has an estimated audience of 3,011,991 people in Austria, concentrated in Vienna and Lower Austria.
56.4% of Hotels fans are female, 43.6% are male, with an average age of 43.7 years.
Hotels fans show strongest brand affinity for Kronen Zeitung (1.65×), Billa (supermarket) (1.56×), and Austrian Airlines (1.88×) over the country average.
Hotels fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Billa (supermarket) (1.56×), Austrian Airlines (1.88×), Nature (1.59×), and WhatsApp (1.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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