A data profile of the people who buy, follow and care about Lakes in Austria — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 1,271,973 people in Austria.
The average Lakes fan in Austria is 40.8 years old, balanced, and lives primarily in Tyrol.
The audience is concentrated in Tyrol, Vienna, Styria.
Top brand affinities include Austrian Airlines, Hornbach, WhatsApp, with strongest over-indexing on Austrian Airlines (1.92× the country average).
Demographically, the Lakes audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Lakes fan in Austria is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Lakes profile in Austria.
53.8% are female, 46.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.8 |
| Estimated audience size | 1,271,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Lakes audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
Where the Lakes audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~200K | 2.46× | |
| 02 | Salzburg | ~100K | 1.28× | |
| 03 | Carinthia (state) | ~60K | 0.87× | |
| 04 | Vorarlberg | ~40K | 0.87× | |
| 05 | Styria | ~100K | 0.85× | |
| 06 | Upper Austria | ~100K | 0.78× | |
| 07 | Burgenland | ~20K | 0.74× | |
| 08 | Lower Austria | ~100K | 0.72× | |
| 09 | Vienna | ~100K | 0.55× |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 2.68× | ||
| 02 | Italian cuisine | Food & Beverages | 2.46× | ||
| 03 | TripAdvisor | Travel & Leisure | 2.43× | ||
| 04 | Job interview | Business & Career | 2.22× | ||
| 05 | Real estate broker | Home & Garden | 2.20× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.02× | ||
| 07 | Bicycle | Cars & Mobility | 1.97× | ||
| 08 | Hornbach | Shopping | 1.93× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.92× | ||
| 10 | Charity and causes | Business & Career | 1.89× | ||
| 11 | Toys | Games | 1.86× | ||
| 12 | Blues music | Music & Radio | 1.82× | ||
| 13 | Politics | Politics & Society | 1.78× | ||
| 14 | Cineplexx Cinemas | Movies & TV | 1.74× | ||
| 15 | Hobby | Home & Garden | 1.72× | ||
| 16 | Internet & Social Media | 1.67× | |||
| 17 | Spas | Beauty & Wellness | 1.67× | ||
| 18 | Hair products | Beauty & Wellness | 1.65× | ||
| 19 | Electronics | Technology & Electronics | 1.57× | ||
| 20 | Wikipedia | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Travelling | THRILL | 1.47× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Extroversion | THRILL | 0.87× | |
| Individualism | JOY | 0.93× |
Lakes has an estimated audience of 1,271,973 people in Austria, concentrated in Tyrol and Vienna.
53.8% of Lakes fans are female, 46.2% are male, with an average age of 40.8 years.
Lakes fans show strongest brand affinity for Austrian Airlines (1.92×), Hornbach (1.93×), and WhatsApp (1.67×) over the country average.
Lakes fans in Austria are most concentrated in Tyrol (reach ~200K), Vienna (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lakes itself, the audience over-indexes on Hornbach (1.93×), WhatsApp (1.67×), Politics (1.78×), and Italian cuisine (2.46×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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