A data profile of the people who buy, follow and care about Lakes in Netherlands — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 2,053,794 people in Netherlands.
Lakes has an estimated audience of 2,053,794 people in Netherlands. 53.5% are female, 46.5% are male, average age 44.0. Top brand affinities: Jumbo (supermarket), Bol.com, Hornbach, WhatsApp, Voetbalprimeur.
Top brand affinities include Jumbo (supermarket), Bol.com, Hornbach, with strongest over-indexing on Jumbo (supermarket) (1.86× the country average).
Demographically, the Lakes audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Lakes fan in Netherlands is balanced, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Lakes profile in Netherlands.
53.5% are female, 46.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.0 |
| Estimated audience size | 2,053,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Lakes audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 4.17× | ||
| 02 | Ecotourism | Business & Career | 3.78× | ||
| 03 | Loods 5 | Home & Garden | 2.68× | ||
| 04 | Car rentals | Cars & Mobility | 2.64× | ||
| 05 | Cruises | Travel & Leisure | 2.48× | ||
| 06 | Bol.com | Shopping | 2.18× | ||
| 07 | Ryanair | Travel & Leisure | 2.13× | ||
| 08 | TUI | Travel & Leisure | 1.94× | ||
| 09 | Hornbach | Shopping | 1.90× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | Jumbo (supermarket) | Shopping | 1.86× | ||
| 12 | Charity and causes | Business & Career | 1.80× | ||
| 13 | Voetbalprimeur | Sports | 1.77× | ||
| 14 | Rabobank | Business & Career | 1.74× | ||
| 15 | Voetbal International | Sports | 1.74× | ||
| 16 | voetbalzone | Sports | 1.70× | ||
| 17 | Hair products | Beauty & Wellness | 1.70× | ||
| 18 | Albert Heijn | Shopping | 1.67× | ||
| 19 | Flower | Home & Garden | 1.63× | ||
| 20 | Aldi | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.78× | |
| Sustainability | BALANCE | 1.74× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Extroversion | THRILL | 0.91× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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