A data profile of the people who buy, follow and care about Ryanair in Netherlands — modelled from more than twelve digital signal sources. Ryanair has an estimated audience of 2,784,210 people in Netherlands.
The average Ryanair fan in Netherlands is 43.1 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include EasyJet, KLM, transavia, with strongest over-indexing on EasyJet (6.58× the country average).
Demographically, the Ryanair audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ryanair fan in Netherlands is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for EasyJet.
The key figures that characterise the Ryanair profile in Netherlands.
58.7% are female, 41.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.1 |
| Estimated audience size | 2,784,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the Ryanair audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 2.16× | |
| 02 | North Brabant | ~800K | 1.82× | |
| 03 | Gelderland | ~400K | 1.18× | |
| 04 | Zuid-Holland | ~700K | 1.15× | |
| 05 | Utrecht | ~200K | 0.96× | |
| 06 | North Holland | ~500K | 0.90× | |
| 07 | Zeeland | ~50K | 0.86× | |
| 08 | Overijssel | ~200K | 0.83× | |
| 09 | Flevoland | ~50K | 0.70× | |
| 10 | Groningen | ~50K | 0.53× | |
| 11 | Drenthe | ~40K | 0.52× | |
| 12 | Friesland | ~50K | 0.43× |
The strongest cross-interests of the Ryanair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EasyJet | Travel & Leisure | 6.58× | ||
| 02 | Cultural heritage | Politics & Society | 3.21× | ||
| 03 | FlixBus | Cars & Mobility | 2.89× | ||
| 04 | Skyscanner | Travel & Leisure | 2.81× | ||
| 05 | Outdoor Photographer | Arts & Culture | 2.81× | ||
| 06 | Travel website | Travel & Leisure | 2.76× | ||
| 07 | Airline | Travel & Leisure | 2.70× | ||
| 08 | KLM | Travel & Leisure | 2.56× | ||
| 09 | Outdoor enthusiast | Sports | 2.32× | ||
| 10 | Landscape photography | Technology & Electronics | 2.30× | ||
| 11 | Travel photography | Technology & Electronics | 2.29× | ||
| 12 | Nature photography | Technology & Electronics | 2.26× | ||
| 13 | Lakes | Travel & Leisure | 2.13× | ||
| 14 | Art exhibition | Arts & Culture | 2.08× | ||
| 15 | Modern architecture | Arts & Culture | 1.99× | ||
| 16 | Airbnb | Travel & Leisure | 1.94× | ||
| 17 | transavia | Travel & Leisure | 1.90× | ||
| 18 | Wildlife | Travel & Leisure | 1.76× | ||
| 19 | Walking | Sports | 1.60× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.00× | |
| Patriotism | CONSERVATISM | 1.80× | |
| Healthy Lifestyle | BALANCE | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Ryanair's target market in Netherlands covers an estimated 2,784,210 people, concentrated in North Brabant and Zuid-Holland.
58.7% of the Ryanair audience are female, 41.3% are male, with an average age of 43.1 years.
Ryanair fans show strongest brand affinity for EasyJet (6.58×), KLM (2.56×), and transavia (1.9×) over the country average.
Ryanair fans in Netherlands are most concentrated in North Brabant (reach ~800K), Zuid-Holland (reach ~700K), and North Holland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ryanair itself, the audience over-indexes on KLM (2.56×), transavia (1.9×), Skyscanner (2.81×), and Airbnb (1.94×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Ryanair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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