A data profile of the people who buy, follow and care about Wildlife in Netherlands — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 2,859,219 people in Netherlands.
The average Wildlife fan in Netherlands is 44.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Shopping and fashion, Love & Sex, Valentine's Day, with strongest over-indexing on Shopping and fashion (217.49× the country average).
Demographically, the Wildlife audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wildlife fan in Netherlands is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Wildlife profile in Netherlands.
57.6% are female, 42.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.7 |
| Estimated audience size | 2,859,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Wildlife audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.19× | |
| 02 | Friesland | ~100K | 1.15× | |
| 03 | Gelderland | ~400K | 1.12× | |
| 04 | North Brabant | ~500K | 1.04× | |
| 05 | Overijssel | ~200K | 1.01× | |
| 06 | Zuid-Holland | ~700K | 1.00× | |
| 07 | Drenthe | ~90K | 1.00× | |
| 08 | Limburg | ~200K | 0.99× | |
| 09 | Flevoland | ~80K | 0.96× | |
| 10 | Zeeland | ~60K | 0.95× | |
| 11 | Utrecht | ~200K | 0.93× | |
| 12 | Groningen | ~90K | 0.89× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 654.43× | ||
| 02 | Love & Sex | Kids & Family | 392.55× | ||
| 03 | Costa Rica | Travel & Leisure | 364.44× | ||
| 04 | Selfridges | Shopping | 326.28× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 323.38× | ||
| 06 | Car2Go | Cars & Mobility | 303.95× | ||
| 07 | Valentine's Day | Kids & Family | 270.46× | ||
| 08 | Shopping and fashion | Shopping | 217.49× | ||
| 09 | Game consoles | Technology & Electronics | 26.93× | ||
| 10 | Pound cake | Food & Beverages | 16.08× | ||
| 11 | Atheism | Politics & Society | 13.72× | ||
| 12 | Live television | Movies & TV | 12.68× | ||
| 13 | Real estate broker | Home & Garden | 11.44× | ||
| 14 | Sustainable products | Politics & Society | 9.61× | ||
| 15 | Dentistry | Business & Career | 8.11× | ||
| 16 | Christmas tree | Kids & Family | 6.70× | ||
| 17 | Human rights | Politics & Society | 6.31× | ||
| 18 | Freeware | Technology & Electronics | 5.97× | ||
| 19 | Wildlife photography | Technology & Electronics | 4.62× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.66× | |
| Pet Ownership | JOY | 1.48× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Quality Awareness | PREMIUM | 0.93× |
Wildlife has an estimated audience of 2,859,219 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.6% of Wildlife fans are female, 42.4% are male, with an average age of 44.7 years.
Wildlife fans show strongest brand affinity for Shopping and fashion (217.49×), Love & Sex (392.55×), and Valentine's Day (270.46×) over the country average.
Wildlife fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Love & Sex (392.55×), Valentine's Day (270.46×), Costa Rica (364.44×), and Exfoliation (cosmetology) (323.38×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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